SIIA Says Facial Recognition Technology Code of Conduct will Advance Privacy & Transparency


SIIA Communications Contact: Diane Pinto, 202.789.4480


SIIA Says Facial Recognition Technology Code of Conduct will Advance Privacy & Transparency


Washington D.C. (June 15, 2016) – The Software & Information Industry Association (SIIA), the principal association representing the software and digital content industries, said it supports the voluntary code of conduct for the use of facial recognition technology (FRT) that was announced today. The code, which focuses on ensuring consumer privacy, was developed and agreed-upon by a group of stakeholders convened by the Department of Commerce National Telecommunications and Information Administration (NTIA).

SIIA’s Senior Vice President of Public Policy, Mark MacCarthy, issued the following statement:

“The code of conduct announced today will advance privacy, transparency and accountability among the entities that use facial recognition technology. As FRT applications and business models rapidly evolve, the best practices in this code will help ensure that consumer privacy is respected and new technologies are responsibly adopted.

“Continued innovation in facial recognition technology, as well as its broad deployment, depends on consumer confidence in privacy protections.  Today’s announcement that a broad range of entities involved in FRT have agreed to privacy best practices is an important step for advancing this exciting technology. SIIA supports the code of conduct and applauds all those who participated in the NTIA multi-stakeholder process.”


About SIIA
SIIA is an umbrella association representing 800+ technology, data and media companies globally. Industry leaders work through SIIA’s divisions to address issues and challenges that impact their industry segments with the goal of driving innovation and growth for the industry and each member company. This is accomplished through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations. For more information, visit