For Immediate Release:
SIIA Communications Contact: Diane Pinto, 202.789.4480, firstname.lastname@example.org
SIIA Welcomes Atlantic Council Report on Benefits of Cloud Computing
Washington, DC (October 11, 2016) – The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today welcomed the Atlantic Council’s publication of “Into the Clouds: European SMEs and the Digital Age” – a study of the impact of cloud computing on small and medium sized business. SIIA praised it as a highly useful and timely contribution to on-going policy discussions.
The report, released today at an event in Berlin, discusses the economic benefits of cloud computing and recommends promoting the global nature of the cloud; enhancing B2B cloud adoption; improving trust; incentivizing public sector procurement of cloud solutions; and more.
“The Atlantic Council study confirms that continued transatlantic dialogue and trust-building initiatives, such as the EU-US Privacy Shield, are essential for realizing the full benefits of data-driven innovation,” said Mark MacCarthy, Senior Vice President for Public Policy at SIIA. "The Council rightly emphasizes the need to ‘build on the trust offensive’ established by the EU-US Privacy Shield by embracing the potential economic and security gains that come from cloud usage. The ideas in the report are worth careful review, especially the call for an ambitious Free Flow of Data initiative, data flow commitments in trade agreements, and ensuring legal certainty around these efforts.”
SIIA is an umbrella association that represents constituencies from technology, data and media companies. Through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations, SIIA provides a network of resources for its 800+ member companies that drive innovation and growth. For more information, visit www.siia.net.