SIIA’s Deciphering Finance Forum will Feature Keynote on the Journey from Start-Up to Sale


CONTACT: Allison Bostrom, Public Relations Coordinator, 202-789-4466

SIIA’s Deciphering Finance Forum will Feature Keynote on the Journey from Start-Up to Sale

Data-Driven Metrics, Technology Challenges, and Valuation Strategy Facing Software Companies also to be Examined during Day-Long Event

WASHINGTON (March 9, 2016) – The Software & Services Division of SIIA , the leading association representing the software and digital content industries, will host the Deciphering Finance event for C-level executives on Wednesday, March 16 in Nashville, TN. This one-day event will feature a keynote by Jumpstart Foundry’s founder and CEO Vic Gatto. Jumpstart Foundary recently transformed from a business accelerator to a health care-focused innovation fund that provides venture capital funding to local early-stage companies.

In his keynote, Gatto will discuss how Change Healthcare successfully transitioned as a start-up in a dynamic marketplace to a compelling business eventually bought by Emdeon, which adopted the startup’s brand. The startup’s path to success required significant collaboration amongst all the C-level executives within the organization and their committed investors.

The full schedule is available here. Press should contact Allison Bostrom at 202-786-4466 with any questions.

WHO:            The Software & Services Division of SIIA

WHAT:          Deciphering Finance Nashville

WHEN:         March 16, from 9:00 a.m. - 3:30 p.m. Central

WHERE:        Nashville Entrepreneur Center

41 Peabody Street, Nashville, TN 37210

Deciphering Finance Nashville speakers include:

About SSD
(the Software & Services Division of SIIA) represents companies that develop the applications, services, infrastructure and tools driving the success of today’s high-tech industry. SSD provides business development opportunities, industry exposure and a forum for members to collaborate and share expertise, best practices, and innovations that build growing and successful businesses. For more information, visit