SIPA and Connectiv Unveil Best Practices Conference Series Focusing on Publisher Needs

For Immediate Release
SIIA Communications Contact: Allison Bostrom, 202.289.7442,
PR Contact: Farrah Kim, 202.568.8986,    


SIPA and Connectiv Unveil Best Practices Conference Series Focusing on Publisher Needs


WASHINGTON (Feb. 25, 2016) – The Specialized Information Publishers Association (SIPA) and Connectiv – the Business Information Association, announced a new series of best practices conferences that will address events, sales and marketing technologies, and customer onboarding and retention. The conferences are open to publishers, content providers, and others in the media industry and will be held throughout 2016.

The inaugural conference, New Secrets of Successful Events and Webinars, will take place April 7 at the Metro Meeting Centers in Boston and encompasses a full-day program with presenters from across the U.S. Attendees will discover what’s new and what’s working to increase attendance, boost profits and delight participants from more than a dozen industry leaders.

Attendees will hear inspiring success stories, get practical advice on their toughest challenges and network with colleagues looking for breakthrough techniques. This conference will serve professionals who have strategic and operational responsibility for events, as well as publishing teams that want to add conferences or webinars to their product portfolios.

Benny DiCecca, CEO of Wellesley Information Services, a division of UCG, will kick off the event with Why the Event Model Is So Compelling to Publishers and How to Make It a Cornerstone of Your Business. The lineup also comprises industry leaders with extensive experience in creating, growing and transforming revenue-generating conferences, summits, workshops and webinars for their businesses, including:

  • Scott Clavenna, CEO, Greentech Media, Inc.
  • Ed Coburn, Sr. Vice President, Mequoda Systems
  • Leslie Davidson, Davidson Direct
  • Lynn Freer, President, Spidell Publishing Inc.
  • Adam Goldstein, Publisher, Business Management Daily
  • Lexie Gross, Vice President of Sales, Business Valuation Resource
  • Brian Murphy, Director, Association for Clinical Documentation Improvement Specialists, HCPro
  • Jim Sinkinson, Partner, Fired Up! Marketing
  • Bill Springer, Executive Vice President, Diversified Business Communications
  • Jennifer Schwartz, Senior Vice President and Group Publisher, Access Intelligence
  • Jared Waters, Training Director, Business Valuation Resources

“I hear from publishers every day – through email, at conferences, on webinars, on our forum, in response to our newsletter – and more and more the topic of events comes up in conversation,” says Nancy Brand, managing director of SIPA. “We’re fortunate to have so many smart, successful members who are willing to share their knowledge and help others in the industry increase their bottom lines with conferences and webinars.

“DiCecca produces numerous highly profitable events each year. Freer attracts 18,000 California tax preparers to her events annually. Springer has overseen the selling of countless sponsorships. Schwartz knows what it takes to get people to make networking count and learn from each other. Every presenter brings a unique perspective and skill set to the program from which both veterans as well as newcomers can benefit.”

Sponsored by the Specialized Information Publishers Foundation (SIPF) and produced by SIPA in partnership with Connectiv, the best practices conference series will illuminate the most pressing topics in today’s niche publishing field. Events have become a critical component for many publishers, allowing them to further leverage their reporting and analysis expertise. In addition to eight sessions covering a comprehensive set of topics, New Secrets of Successful Events and Webinars will include focused roundtables and networking opportunities throughout the program.

For more information on the sessions, presenters, and sponsorship opportunities, visit

About SIPA
SIPA (the Specialized Information Publishers Association of SIIA) represents the interests of niche publishers, content providers and industry partners, and is the premier source of best practices and peer collaboration for the specialized information profession. Since 1977, SIPA has been providing resources and networking opportunities to the member community that help publishers grow and profit, increase efficiency, and improve operations. For more information, visit

About Connectiv
Connectiv (the Business Information Association, a division of SIIA) is the only global business information association that accelerates innovation for leading and emerging content, data and technology companies. Connectiv helps members move faster and smarter with collective knowledge, access and resources. We move business forward by providing the essential information and services that are pivotal for millions of global businesses to make the right decisions to drive commerce. Connectiv membership represents over 200 world-class business information companies who reach an audience of more than 100 million professionals. These companies drive more than $20 billion in annual revenues, and their collective industries represent a $400 billion global market. For more information, visit