For Immediate Release:
SIIA Contact: Nevena Jovanovic, (202) 789-4461, email@example.com
The Software & Information Industry Association (SIIA) Announces New Vice President of Membership and Marketing
WASHINGTON, D.C. (October 29, 2019) – The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industry, announces Michelle Harris as its Vice President of Membership and Marketing.
Harris joins SIIA with over 15 years of experience in marketing and communications and an extensive executive career in nonprofits. Her expertise in operations, marketing strategy and research-driven solutions has led to increased revenue and member engagement.
“We are thrilled to welcome Michelle to the SIIA family,” said SIIA President Jeff Joseph. “She brings an impressive and extensive experience in program and content development and a dedication to member service providing additional value to our members and helping fuel growth across our organization.”
As the Vice President of Membership and Marketing, Harris will lead member recruitment and retention efforts; build and develop relationships with members and partners; and lead the association’s marketing and branding strategy.
“I’m looking forward to exploring new ways to tell the SIIA story and engage with our members,” said Harris. “My plan is to refine our content strategy to grow membership, deepen engagement, and advance our vision of the future.”
Harris most recently served as the Vice President of Membership, Marketing and Development at the News Media Alliance where she led the marketing, branding and external affairs initiatives. Her prior leadership roles include Vice President of Marketing, Communications and Programs at NABA, Inc., National Director of Partnerships at the Clean Economy Network, and Senior Director of Membership and Events at the Electric Drive Transportation Association.
SIIA is an umbrella association that represents constituencies from technology, data and media companies. Through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations, SIIA provides a network of resources for its 800+ member companies that drive innovation and growth. For more information, visit www.siia.net.