Keynote Speakers

Speakers

David Beacom

Principal Advisor, David Beacom Strategies LLC

For more than 15 years, Beacom served the National Science Teachers Association (NSTA) as Chief Content Officer and Associate Executive Director. There, Beacom led content development and distribution across all media. In the process, he helped establish a standout book-publishing program and a sales force of independent regional representatives. Previously, Beacom spent two decades with the National Geographic Society, most of that time as the lead editorial voice in education. He currently serves as Principal Advisor for David Beacom Strategies LLC.

Teresa Brinati

Director of Publishing, Society of American Archivists

A publications and communications professional with more than two decades of management and production experience, Teresa Brinati is the Director of Publishing for the Chicago-based Society of American Archivists. She leads a lean and serene multiplatform publishing program that has focused on engaging SAA’s 6,200 members in content creation, effective storytelling, and connecting with the professional literature. Teresa also provides leadership to several volunteer boards, including as co-chair of the Editorial Working Group of Association Forum of Chicagoland, where she regularly contributes articles to FORUM magazine. She holds a BA in English from St. Ambrose University and an MS in journalism from Northwestern University's Medill School of Journalism.

Randy Ford

Principal & Founder, First Story Strategies

Randy Ford started First Story Strategies to help nonprofits, associations and small businesses incorporate traditional storytelling fundamentals into their communications strategies and products. He has worked with the Association of Defense Communities, Coalition for Workforce Solutions, Form-Based Codes Institute, National Council for Public-Private Partnerships and the National Job Corps Association. Randy started his career as a political reporter then worked on Capitol Hill for 10 years. He is also a storytelling performer in Chicago.

Kyle Jaracz

Education Director, Academy of Model Aeronautics

Kyle Jaracz is a problem solver and outside the box creative who enjoys collaborating with people across diverse styles and abilities. A former Army Infantryman team leader, Kyle graduated from Anderson University with a degree in graphic design and has worked in multiple positions in the design field, most recently as the Art Director and Production Manager of a national nonprofit organization. In additional to monthly and quarterly magazines, Kyle’s experience includes identity packages, annual reports, direct mail, vehicle wraps, large-format printing, POS, exhibit design, and tradeshow graphics. In addition, Kyle has written reviews for both Model Aviation and Park Pilot magazines. His other interests include welding, glassblowing, woodworking, home improvement, and aviation.

Lev Kaye

Founder and CEO, CredSpark

Lev Kaye is innovating the way professionals learn. He is Founder and CEO of CredSpark, an audience intelligence platform allowing associations, publishers, and learning providers to engage their audiences on important topics. CredSpark offers powerful solutions to engage and personalize content for individual members and readers, at the same time gathering unique insights and leads for marketing purposes. Before launching CredSpark, Lev held executive roles in education technology, publishing and related services including K-12, post-secondary and consumer-driven educational services. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms. Lev is an expert in product strategy, product management, business innovation, strategic partnerships, change management, operations and startups, and holds an MBA from Harvard Business School.

Ande Leslie

Marketing Manager, SmithBucklin Content

Ande Leslie is a senior manager in Marketing and Communication Services at the association management and service company SmithBucklin. With 10+ years of experience in association marketing, Ande specializes in driving results and meeting client organizations’ strategic goals in membership, year-round education, conference attendance, sales programs, social media, advertising and brand awareness. She also manages SmithBucklin Content, a comprehensive suite of content services that help strengthen an organization’s position as the authoritative resource in its industry, profession or field. Ande has a BA from Grand Valley State University in Michigan and is a certified nonprofit professional (CNP). Contact her at aleslie@smithbucklin.com or at https://www.linkedin.com/in/andeleslie/.

Michael Marchesano

Managing Director, Connectiv Division, SIIA

Mike Marchesano is the managing director of ABM. Previously, Marchesano most recently was president and CEO of Aequor Media, a consulting firm dedicated to providing strategic, customized technology solutions for b-to-b and consumer magazines, newspapers, and Fortune 1000 companies. Marchesano was also managing director at the Jordan Edmiston Group, an investment banking firm, where he led the sale of Congressional Quarterly to the Economist Group. Before that, he was executive vice president & chief transformation officer at The Nielsen Company; president and CEO at VNU Business Media; president and CEO at Bill Communications (an operating company of VNU), and president at BPA International (now BPA Worldwide). Marchesano was an ABM board member from 2001-07, serving as chairman in 2006-07, and a SIIA Content Division board member from 2007-11.

Joe Stella

VP, Association Growth, GLC

Theresa Witham

Managing Editor/Publisher, CUES

Theresa Witham is the managing editor and publisher for CU Management magazine, published monthly by CUES, an international membership association for credit union executives. Each issue of the print magazine features subjects relating to credit union general management, operations, marketing, human resources and the board of directors. She has over 20 years of writing and editing experience, most of it at CUES. In October 2018, CUES launched a new content hub for CU Management at CUmanagement.com, bringing together a variety of content—including the magazine, online columns, blog posts, podcasts, videos and whitepapers—into one easy-to-navigate website. CUES is located in Madison, Wisconsin but Theresa works remotely near Baltimore, Maryland.