Breakfast & Learn - March 27

Breakfast & Learn: How Your Association Can Profit from a Content Marketing Strategy

When considering sources of non-dues revenue, associations often think about branded content. But sometimes that’s as far as they get: thinking about it. This session will explore how to move branded content beyond the theoretical by looking at: 

  • How to help your advertisers adopt—and ask for—branded content executions 
  • How to help your ad salespeople pitch branded content to their clients 
  • How to make branded content a key strategic offering—in your magazine, online, and at your events 
  • How to execute branded content: do you need an internal Brand Lab?  
  • What does research tell us about branded content: Who’s using it? How well is it working? How can you measure it? How does it play cross-channel?

Sponsored by


Mike Winkleman Mike Winkleman
President & Chief Creative Officer of Leverage Media

Michelle Russell Michelle Russell
Editor-in-Chief, Convene Professional Convention Management Association

Event Details

March 27, 2019

AM&P/Connectiv Offices
21 West 46th Street, 11th Floor
New York, NY 10036

9:00 - 10:30 am EST

AM&P Members: $20
Guest/Non-Member Employee of Member Organization: $30
Non-Member: $50

Register Now