When considering sources of non-dues revenue, associations often think about branded content. But sometimes that’s as far as they get: thinking about it. This session will explore how to move branded content beyond the theoretical by looking at:
- How to help your advertisers adopt—and ask for—branded content executions
- How to help your ad salespeople pitch branded content to their clients
- How to make branded content a key strategic offering—in your magazine, online, and at your events
- How to execute branded content: do you need an internal Brand Lab?
- What does research tell us about branded content: Who’s using it? How well is it working? How can you measure it? How does it play cross-channel?
President & Chief Creative Officer of Leverage Media
Editor-in-Chief, Convene Professional Convention Management Association