How well do you know your members? Like really understand them: their goals, challenges, values and drivers? Bates Creative will dig into the importance of audience personas for associations, complete with an interactive workshop that walks attendees through the persona development process. In a nutshell, personas will put you in your members shoes’ by understanding what content speaks to them and on which channels. Come prepared with an open mind and a pen. This Lunch & Learn will have attendees thinking outside the box on creating data-driven personas that can sharpen how your publishing and content marketing teams connect with members.
Director of Marketing, Bates Creative
Content Strategist & Copywriter, Bates Creative