Lunch & Learn - April 4

Lunch & Learn: They Get Me: How to Sharpen Your Publishing Strategy with Personas

How well do you know your members? Like really understand them: their goals, challenges, values and drivers? Bates Creative will dig into the importance of audience personas for associations, complete with an interactive workshop that walks attendees through the persona development process. In a nutshell, personas will put you in your members shoes’ by understanding what content speaks to them and on which channels. Come prepared with an open mind and a pen. This Lunch & Learn will have attendees thinking outside the box on creating data-driven personas that can sharpen how your publishing and content marketing teams connect with members.

Sponsored by


Amanda McCarthy Amanda McCarthy
Director of Marketing, Bates Creative

Amanda McCarthy Danielle Moore
Content Strategist & Copywriter, Bates Creative

Event Details

April 4, 2019

SIIA Offices
1090 Vermont Ave., NW
Washington, DC 20005

12:30 - 2:00 pm EST

AM&P Members: $20
Guest/Non-Member Employee of Member Organization: $30
Non-Member: $50

Register Now