Given 26 percent of the U.S. population is crazy for podcasts, it’s about time associations flaunt their expertise within the medium. Through an interactive panel discussion and real-world examples from the Legal Marketing Association and ACM SIGGRAPH, this session will explore the nuts and bolts of how to produce and launch a podcast that your members — and beyond — will want to hear.
- Describe how to incorporate podcasts into a content strategy
- Identify key steps needed to launch a podcast
- Explain podcast production best practices
- Recognize effective strategies to market podcasts for optimal reach
Senior Director, Content Strategy, SmithBucklin
Jason Meyers is Senior Director of Content Strategy for SmithBucklin Content. He has 20+ years of experience creating content strategy for a variety of platforms. He has led editorial strategy and staff at publications like Entrepreneur, Light Reading, Telephony, and Wireless Review, and he was managing director of the content marketing division of Penton Media. At SmithBucklin Content, Meyers leads a team that helps professional associations develop and deploy multiplatform content. He has presented at conferences on topics ranging from content development to technology sector transformation to business innovation and entrepreneurship.
Director, Education & Learning Services, SmithBucklin
Holly Amatangelo serves as a director of SmithBucklin’s Education & Learning Services. She has 20 years’ experience in the areas of educational management, program design, strategy, development, operations, leadership, and training. Holly serves as the education director of the Legal Marketing Association (LMA) and has ownership for the analysis, strategy, planning, design, and development of all educational offerings for the association.
Since joining SmithBucklin in 2014, Holly has developed several specialized certificate programs for LMA, increased on-demand content offerings, launched new Shared Interest Groups, and led the development of the first Body of Knowledge for the legal marketing and business development community. She is also the driving force behind LMA’s “Next Big Thing” initiative, which provides year-round education and a regional programming road show around topical mega-issues influencing the industry. Her work has resulted in a 370 percent increase in programming offerings for LMA in three years.
Senior Coordinator, Marketing & Communication Services, SmithBucklin
In her nearly 5 years at SmithBucklin, Emily has contributed to associations such as ACM SIGGRAPH, The National Needlearts Association, Legal Marketing Association, Human Resources Association of Chicago, SHARE, Applied Client Network, and more, and is always looking for the next innovation — like podcasts, of which she has helped launched two for her association clients.
In her earlier career, Emily focused on digital marketing for name brands such as Betty Crocker, Pillsbury and Aveda, among others, and dabbled in event work executing sponsorship with ESPN GameDay and public relations with Michael Moore’s Traverse City Film Festival.
Emily has a dual bachelor’s degree from Michigan State University in advertising and professional writing.