Lunch & Learn - March 14

Lunch & Learn: How Your Association Can Profit from a Content Marketing Strategy

When considering sources of non-dues revenue, associations often think about branded content. But sometimes that’s as far as they get: thinking about it. This session will explore how to move branded content beyond the theoretical by looking at: 

  • How to help your advertisers adopt—and ask for—branded content executions 
  • How to help your ad salespeople pitch branded content to their clients 
  • How to make branded content a key strategic offering—in your magazine, online, and at your events 
  • How to execute branded content: do you need an internal Brand Lab? 
  • What does research tell us about branded content: Who’s using it? How well is it working? How can you measure it? How does it play cross-channel?

Sponsored by


Mike Winkleman Mike Winkleman
President & Chief Creative Officer of Leverage Media

Event Details

March 14, 2019

SIIA Offices
1090 Vermont Ave., NW
Washington, DC 20005

12:30 - 2:00 am EST

AM&P Members: $20
Guest/Non-Member Employee of Member Organization: $30
Non-Member: $50

Register Now