Lunch & Learn - March 14

Lunch & Learn: How Your Association Can Profit from a Content Marketing Strategy

When considering sources of non-dues revenue, associations often think about branded content. But sometimes that’s as far as they get: thinking about it. This session will explore how to move branded content beyond the theoretical by looking at: 

  • How to help your advertisers adopt—and ask for—branded content executions 
  • How to help your ad salespeople pitch branded content to their clients 
  • How to make branded content a key strategic offering—in your magazine, online, and at your events 
  • How to execute branded content: do you need an internal Brand Lab? 
  • What does research tell us about branded content: Who’s using it? How well is it working? How can you measure it? How does it play cross-channel?

Sponsored by


Mike Winkleman Mike Winkleman
President & Chief Creative Officer of Leverage Media

Robb Lee Robb Lee
Chief Marketing and Communications Officer, ASAE

Event Details

March 14, 2019

SIIA Offices
1090 Vermont Ave., NW
Washington, DC 20005

12:30 - 2:00 am EST

AM&P Members: $20
Guest/Non-Member Employee of Member Organization: $30
Non-Member: $50

Register Now