Lunch & Learn - March 21

Lunch & Learn: How Your Association Can Profit from a Content Marketing Strategy

When considering sources of non-dues revenue, associations often think about branded content. But sometimes that’s as far as they get: thinking about it. This session will explore how to move branded content beyond the theoretical by looking at: 

  • How to help your advertisers adopt—and ask for—branded content executions 
  • How to help your ad salespeople pitch branded content to their clients 
  • How to make branded content a key strategic offering—in your magazine, online, and at your events 
  • How to execute branded content: do you need an internal Brand Lab?  
  • What does research tell us about branded content: Who’s using it? How well is it working? How can you measure it? How does it play cross-channel?

Sponsored by

Speakers

Mike Winkleman Mike Winkleman
President & Chief Creative Officer of Leverage Media



Karen Craven Karen Craven
Vice President, Communications Association for Corporate Growth





Event Details

March 21, 2019

Winsight
300 S. Riverside Plaza Suite 1600
Chicago, IL
(Be sure to bring photo id)

12:00 - 1:30 pm CST

AM&P Members: $20
Guest/Non-Member Employee of Member Organization: $30
Non-Member: $50

Register Now