Social media like Twitter, Facebook and Instagram are an important space for growing communities and attracting new audiences. It is important to have more than a presence on social media and to take an active role with your audience. Join us for a Q&A with a panel of social media engagement experts from ICIJ, News Revenue Hub and Vox to learn:
- How to attract new audiences, such as younger generations, and ultimately new members
- How to engage with your audience on a budget
- How to show the value of social media for your stakeholders
- How to create content, even when you’re not a news organization
Amy Wilson-Chapman is the International Consortium of Investigative Journalists community engagement editor. She develops ICIJ’s engagement strategies, including social media, and runs the news rooms social media accounts. Prior to living and working in D.C., Amy worked for he Australian Financial Review and was responsible for developing social media, newsletter and overall engagement strategies. Her first foray into social media was live tweeting council meetings as a reporter. She has also worked in Canada and Mongolia.
Lauren Katz is a senior engagement manager at Vox. She focuses on building and engaging communities to support the newsroom’s reporting and deepen connections between journalists and audiences. Before joining Vox, Lauren worked on the social teams for Google Glass and NPR.
Sam Hoisington is a project coordinator for the News Revenue Hub, where he helps news organizations implement and refine small donor giving programs. Prior to joining the Hub, Sam worked as a social media journalist at InsideClimate News and NPR.
Dorea Reeser is an audience engagement editor for Chemical & Engineering News (C&EN) at the American Chemical Society, where she develops engagement strategies and manages the magazine’s social media channels, newsletters and interactive content. Before joining C&EN, she worked as a science communications consultant, and as a marketing communications specialist for ACD/Labs.