Print advertising revenues have been in decline for years. Digital ad spend is on the rise and branded content is one of the hottest areas driving this growth. Ads have evolved and they are now an engaging story that draws the reader in, offering much more than limited brand exposure and a link to the advertiser’s website. So understanding and having a strategy for branded content is now an imperative for any publisher or media agency.
In this session we will discuss case studies, explore common pitfalls and hear about how NACS and ACS got their sponsored content programs successfully off the ground.
Bibiana Campos Seijo
Editor-in-Chief and VP of C&EN Media Group, American Chemical Society
Vice President, Education & Media, NACS
Rajendrani (Raj) Mukhopadhyay
Executive Editor, C&EN BrandLab, C&EN Media Group, American Chemical Society