Your association publication program is being scrutinized at every turn—rising paper/postage costs and decreasing advertising revenue being primary concerns. But you know your magazine has value. Not only to members, who repeatedly rank it among the top member benefits, but to the organization as a retention and recruitment tool, as well as a means to spread awareness and communicate key issues. In addition, it’s a periodic, tactile reminder that your member belongs to an elite community of industry leaders shaping the future of the profession or trade. This session is going to prepare you to defend your publication from being sunsetted. With a panel of practitioners and industry experts, we’ll consider the impact of your association’s publication from different perspectives so you can frame a thoughtful and productive conversation with senior leadership.
Sponsored by Walsworth
Vice President, Business Development, GLC
Joe’s an expert at building sustainable content marketing initiatives that drive business results. His background is diverse, having implemented programs for some of the smallest and largest associations in the country.
Executive Vice President, Fox Associates
Steve Schwanz is responsible for ensuring the long-term success of all Fox Associates clients. Steve has over 35 years of management experience in all phases of integrated advertising sales for—print and digital, consumer, B-to-B, and association. He specializes in assisting clients and prospective clients in expanding their thinking on strategic issues, new opportunities and achieving their goals. Steve is passionate in making sure that Fox Associates maintains its industry leadership position by having one of the most productive and successful sales teams in the nation.
Chief Marketing Officer, Residential Real Estate Council
Anthony Priore is currently the Chief Marketing Officer for the Chicago based Residential Real Estate Council (Formerly the Council of Residential Specialists), the largest not-for-profit affiliate of the National Association of REALTORS®. He is a senior marketing executive with over 30 years of experience and has held executive marketing positions with several of the country’s most notable businesses including Leo Burnett, Citibank, DDB and Experian Marketing Services.
Editor & Publisher, ABA Journal
Molly McDonough is an award-winning journalist and proven change manager, currently serving as the editor and publisher of the ABA Journal, the largest legal affairs magazine in the country. Before joining the ABA Journal in 2001, she worked in print and online media for American Lawyer Media and covering legal affairs for the Chicago Daily Law Bulletin, Gary Post-Tribune, Spartanburg Herald-Journal and Florence Morning News. In 2014, she was awarded and named to Folio’s Top Women in Media list as a woman who innovates and guides her business into new markets. Her work building ABAJournal.com was recognized in 2008 with a prestigious Webby People’s Voice Award. She is active in the Society of Professional Journalists, where she served on the national board and as president of its largest chapter.