Lunch & Learn - February 20

Lunch & Learn:
Ask Me Anything on Digital Content Challenges for Associations

The AMA or Ask Me Anything format has become a very popular format for sharing knowledge and getting questions answered.

In this version, the AM&P will allow attendees to ask the all-star panelists how they address everyday issues and difficult challenges. Topics that might come up include:

  • How do I increase digital engagement with my members?
  • How much of my content should be behind my member wall/pay wall?
  • How do I integrate video into my site?
  • What should I track at my site and what analytics are important?
  • How much effort should I expend on personalization and does it pay off?
  • What is the optimal amount of staff time to spend on social media?
  • What is ad blocking and how does it affect me?
  • Do I need a digital replica edition?
Any many, many more. No question too small or too large.

Sponsored by Walsworth


John Bond
Riverwinds Consulting

Distinguished Panelists

Joe Vallina
MBA, MSM, CAE, Director, Product Management Nursing Knowledge Center, American Nurses Association

Larry H. Hoffer
President, Woodworking Machinery Industry Association

Dr. Bibiana Campos Seijo
Editor-in-Chief and VP, Chemical & Engineering News, American Chemical Society

Event Details

Tuesday, February 20, 2018

SIIA Office
1090 Vermont Ave NW Sixth Floor
Washington DC 20005

12:00 - 2:00 pm EST

AM&P Members: $20
Guest/Non-Member Employee of Member Organization: $30
Non-Member: $50

Register Now