Association media revenue continues to be driven by print advertising,
representing an average of 49% of all publishing revenue, and with digital advertising
coming in at 9%. This insight comes as part of the
2017 Association Publishing
, released January 8 by Association Media & Publishing, a
division of Connectiv, The Business Information Association.
The nearly 150-page study covers much more than publishing revenue. Additional research focus areas include breakdown of publication types, circulation, frequency, staff size and staff compensation, outsourcing trends, portion of member dues allocated to publishing, distribution costs, and more.
Among the findings of the Association Media & Publishing Benchmark Study:
- A little more than one-third of respondents generate paid revenue with their flagship publication from four sources: Advertising 91%, Paid subscriptions (73% members and 39% non-members), Reprints 46% and Single copies 34%.
- Content is posted on social media across several channels with the highest usage on Facebook (88%), Twitter (81%), LinkedIn (49%), Instagram (30%) and YouTube (26%).
- None of the respondents say they have converted their flagship print publication to a digital-only publication.
The research was conducted by Sabatier Consulting in partnership with Association Media & Publishing and made possible through generous financial support from Sheridan, Imagination, and Network Media Partners. A total of 456 invitations were sent to 210 AM&P members and 246 prospective members via email to editors, publishers, and association executives in October 2017. Eight-five organizations responded for an overall response rate of 18.3%. All participating organizations receive a free copy of the study. AM&P members may purchase the study for $99 and nonmembers for $199.
Join us to learn the key takeaways for your association and 2018 planning!
Lou Ann Sabatier
Principal, Sabatier Consulting
Joseph Vallina, MBA, MSM, CAE
Director, Product Management Nursing Knowledge Center, American Nurses Association