Association media revenue continues to be driven by print advertising,
representing an average of 49% of all publishing revenue, and with digital advertising
coming in at 9%. This insight comes as part of the
2017 Association Publishing
, released January 8 by Association Media & Publishing, a
division of Connectiv, The Business Information Association.
The nearly 150-page study covers much more than publishing revenue.
Additional research focus areas include breakdown of publication types,
circulation, frequency, staff size and staff compensation, outsourcing
trends, portion of member dues allocated to publishing, distribution
costs, and more.
Among the findings of the Association Media & Publishing Benchmark Study:
- A little more than one-third of respondents generate paid revenue
with their flagship publication from four sources: Advertising 91%, Paid
subscriptions (73% members and 39% non-members), Reprints 46% and
Single copies 34%.
- Content is posted on social media across several channels with the
highest usage on Facebook (88%), Twitter (81%), LinkedIn (49%),
Instagram (30%) and YouTube (26%).
- None of the respondents say they have converted their flagship print publication to a digital-only publication.
The research was conducted by Sabatier Consulting
in partnership with Association Media & Publishing and made
possible through generous financial support from Sheridan, Imagination,
and Network Media Partners. A total of 456 invitations were sent to 210
AM&P members and 246 prospective members via email to editors,
publishers, and association executives in October 2017. Eight-five
organizations responded for an overall response rate of 18.3%. All
participating organizations receive a free copy of the study. AM&P
purchase the study for $99 and nonmembers for $199.
Join us to learn the key takeaways for your association and 2018 planning!
Lou Ann Sabatier
Principal, Sabatier Consulting
Managing Editor at National Association of Realtors