Saying good-bye to a beloved magazine or journal is never fun, but there are steps you can take to prevent it if it looks like your publication could be heading that way. Come hear the case study of how one publishing team worked to save an award-winning association magazine from being sunsetted. We will share lessons learned, what we would do differently if faced with the situation again, and how we turned a sensitive situation into a positive experience for members and the organization.
Kimberly Howard, CAE
President, Write Communications, LLC
Joe Vallina, CAE, MBA, MSM
Director, Product Management, Nursing Knowledge Center, American Nurses Association