Best Practice studies can help your association understand what other groups have done to reach excellence in key areas. They can help you understand what is the state of the art as well as learn from the mistakes and successes of others.
Best Practice studies can focus on a singular topic or a combination of issues of interest to associations including publishing models for media, staffing, revenue generation, technology choices, future investment plans and overarching strategies.
Come to the Lunch and Learn on March 15 to find out how you can learn from other associations, even those outside your specific market.
Senior Partner, Rising Tide
Rita Burke, a partner in Rising Tide LLC, is a consultant focused on strategy, process and training to help associations accelerate revenue growth.Over the years Rising Tide has conducted numerous Best Practice studies resulting in success for our clients.
A unique blend of executive level experience having led teams that sold integrated media and technology solutions and consulting to associations and for profit companies. Rita has helped clients identify and evaluate new revenue streams, extend existing brands with new products, gain efficiencies with technology and create more value for members and customers.
Some of the clients she has worked with include American Geophysical Union (AGU) Ecological Society of America (ESA), Scientific American, and VNU Business Media.
Christine Charlip, Director
ASM Press - American Society for Microbiology
Christine Charlip is the Director of ASM Press, the book publishing division of American Society for Microbiology. She leads the development of new content, including textbooks, reference manuals, monographs, general interest titles, and review journals pics, as well as the strategies for monetization. Among the many tasks of a publisher, driving discoverability and use of digital book content is a priority, and Christine is approaching these challenges via content presentation—book metadata, chapter abstracts, dois—and content connections—abstracting, indexing, discovery services, link resolvers, and SEO. Current objectives include identifying commercial publisher partners to enhance sales reach and digital distribution to grow revenue. After finishing her graduate studies in ecology and neurobiology three decades ago, Christine entered the field of scholarly communications and has published books and journals for the American Gastroenterological Association, National Association of Home Builders, and American Diabetes Association. She joined ASM in 2011.
Paula J. Posas, PhD
World Bank Consultant
Paula is currently a consultant at the World Bank. She has spent the past 1.5 years though as communications manager and managing editor of the bimonthly EA Journal at the National Association of Enrolled Agents (NAEA). Her twenty years of experience with communications and publishing spans associations and non-profits as well as academic and international development contexts.
Paula attended the Association Media and Publishing Annual Meeting last year and learned several best practices that she implemented at NAEA for considerable cost savings to the association and improvement of the production process. She will additionally share relevant and valuable practices introduced by colleagues with deeper association experience.