What is the print-digital publications mix at your association right now? Is it working to engage your audiences in a meaningful way that supports member satisfaction—as well as contribute to recruitment and retention? In this fast-paced session, presenters help you take inventory of your publishing strategies and share ideas that can help boost your publication engagement levels. Some design, some editorial, some short-term, some long-term—the ideas and strategies discussed in this session aim to reenergize you, give your publications some punch, and reimagine your outlook on your publishing and engagement strategies.
- Get easy-to-implement reader engagement strategies you can share with your team
- Learn about content strategies that can save you time but still maximize reader interest
- Make connections with publishing peers with ideas to share
Lilia LaGesse, senior creative strategist at GRAPHEK, is an award-winning designer who specializes in the nonprofit association and advocacy sectors. Spanning print, digital, and video mediums, her projects range from data visualizations to art directing national public information campaigns. With a background in fine arts and communication, Lilia is passionate about making the world’s knowledge more easily accessible and understandable through bold, exciting design that not only educates but inspires.
Senior Director, Communications & PR, American Association for Clinical Chemistry