Ad sales strategies in the association market have evolved as much as association media and publishing itself. Gone are the days of selling one-off print and advertorials. Especially in a world of digital-first publishing, increasing online content, and decreasing interest in traditional print media, what can associations do to diversify their offerings, package benefits to prospective advertisers, and enhance publication design and content to pique buyer interest? Hear from ad sales, design, and marketing veterans in the association space, who will share straightforward strategies you can take back to your teams.
Speakers to come.