Despite all our best efforts,
sometimes a feature article, cover image, or even a whole publication can go
sideways into nightmare territory. We’ve collected a few real-life examples to
inspire problem-solving brainstorms and solutions-oriented workshopping for
this interactive Lunch & Learn session. Working through these true tales of
woe submitted by your peers will help you gain the flexibility and resilience
you’ll need next time crisis strikes. Submit your own anonymous story here:
National Business Officers Association
Leah Thayer has been producing editorial content for senior-level business and professional audiences for more than 25 years. In her current capacity as vice president of communications at the National Business Officers Association, she supports the business and operational functions of K-12 independent schools through the Net Assets family of products (magazine, website and newsletter), books, research reports, and marketing communications. In previous positions, her focus has ranged from housing and construction to aging and long-term care to high-tech visualization and digitization. She has created online platforms, spearheaded redesigns, and brought home multiple awards for individual and group contributions, including best-practices business articles and numerous AM&P Excel Awards.
Executive Editor, Parking
Peshie Chaifetz is an accomplished business growth strategist with extensive experience in creating and implementing efficient process flow and dynamic web and print communications for companies of all sizes.
Currently, Peshie serves as executive editor for Parking magazine, a monthly publication of the DC-based National Parking Association. The publication averages 68 pages, includes paid advertisements, and has a distribution to 8,000+ parking professionals.
She also independently consults with clients on conceptualizing and developing marketing initiatives to expand impact, engagement, and revenue.