Associations are intellectual ecosystems that pave the way for members of today and tomorrow with information, nuances and trends within their industries. Because so much time is invested in retaining member loyalty by staying on the cusp of breaking developments, internal resources can be stretched thin. Making the decision to outsource can be a strategic opportunity to bring a fresh outlook on how to enhance, create and implement new and existing avenues of your association’s brand experience. This session will explore the experiences that some associations have had in partnering with outside agencies across a variety of services.
Founder and CEO, Bates Creative
Debbie Bates-Schrott, CEO and Founder of Bates Creative, has 25+ years of experience on branding, print and digital strategies. Her visionary perspective on cutting edge design initiatives guides her Bates Creative team as growing thought leaders in the media landscape. Debbie founded Bates Creative—a WBENC and WOSB certified agency—in 2003, and has successfully guided the agency’s progressive drive in the digital design spheres to year-over-year growth.
Publishing Consultant, Riverwind Consulting
John Bond is a Publishing Consultant. His company, Riverwinds Consulting specializes in creating and delivering valued content for associations, publishers, and other organizations in the digital and print arenas. See www.RiverwindsConsulting.com for more information.
Nicole Testa Boston, CAE
Chief Executive Officer, SFPE (Society of Fire Protection Engineers)
Nicole Testa Boston, CAE, has served as CEO of SFPE (Society of Fire Protection Engineers) since October 2013. She is responsible for the Society’s wide-ranging and expanding technical and educational programs, strategic initiatives, finance, operations, and staff. She is based at SFPE's global headquarters outside Washington, DC.
During her tenure, Boston has initiated and overseen a dramatic transformation of the engineering Society. Driven by a deep commitment to SFPE's vision and mission, Boston has led the Society through tremendous strategic and institutional changes, including creation of a new governance model, chapter restructuring, strategic planning, office relocation, and organizational design and operations.
Vice President, Marketing, NACS