Associations are intellectual ecosystems that pave the way for members
of today and tomorrow with information, nuances and trends within their
industries. Because so much time is invested in retaining member loyalty
by staying on the cusp of breaking developments, internal resources can
be stretched thin. Making the decision to outsource can be a strategic
opportunity to bring a fresh outlook on how to enhance, create and
implement new and existing avenues of your association’s brand
experience. This session will explore the experiences that some
associations have had in partnering with outside agencies across a
variety of services.
*Space is limited and seats are available on a first come first serve basis!
Sponsored by GLC
Cheré LaRose, MLA
Director, Communications, Society of Actuaries
Cheré LaRose is a senior communications executive with more than 18 years of translating organizational vision and mission into actionable marketing and communication strategies. Her career includes success in developing strategic communication programs, comprehensive business plans, integrated marketing campaigns, publications and interactive events that drive revenue growth and media impressions, while addressing risks and managing reputations. She is particularly strong in advocating for the organizational mission by creating content strategies that connect and engage any number of audience members.
Director of Media Innovation, PMMI
Sarah Loeffler is Director of Media Innovation under the media arm of PMMI, an association that produces the PACK EXPO trade shows and represents 800+ companies in packaging and processing. In this role, she oversees media product development and manages special projects. She has more than 15 years of experience directing traditional and branded publishing projects in the association setting.