Lunch & Learn - September 20

Lunch & Learn: When to Outsource

Associations are intellectual ecosystems that pave the way for members of today and tomorrow with information, nuances and trends within their industries. Because so much time is invested in retaining member loyalty by staying on the cusp of breaking developments, internal resources can be stretched thin. Making the decision to outsource can be a strategic opportunity to bring a fresh outlook on how to enhance, create and implement new and existing avenues of your association’s brand experience. This session will explore the experiences that some associations have had in partnering with outside agencies across a variety of services. 

*Space is limited and seats are available on a first come first serve basis! 

Sponsored by GLC


Chere LaRoseCheré LaRose, MLA
Director, Communications, Society of Actuaries

Cheré LaRose is a senior communications executive with more than 18 years of translating organizational vision and mission into actionable marketing and communication strategies. Her career includes success in developing strategic communication programs, comprehensive business plans, integrated marketing campaigns, publications and interactive events that drive revenue growth and media impressions, while addressing risks and managing reputations. She is particularly strong in advocating for the organizational mission by creating content strategies that connect and engage any number of audience members.

Sarah LoefflerSarah Loeffler
Director of Media Innovation, PMMI

Sarah Loeffler is Director of Media Innovation under the media arm of PMMI, an association that produces the PACK EXPO trade shows and represents 800+ companies in packaging and processing. In this role, she oversees media product development and manages special projects. She has more than 15 years of experience directing traditional and branded publishing projects in the association setting.

Event Details


Thursday, September 20, 2018

401 N Michigan Ave Ste 300
Chicago, IL 60611

12:00 - 2:00 pm CST

AM&P Members: $20
Guest/Non-Member Employee of Member Organization: $30
Non-Member: $50

Register Now