today's world, information travels instantaneously — including
misinformation, disinformation, and fake news. When it comes to their
health, many people rely on excerpts than experts, and they put more
trust in their neighbors than numbers. Organizations that represent
healthcare providers and seek to improve public health are pioneering
new strategies to educate patients and give their members the tools to
do so as well.
This presentation will showcase how leading healthcare associations are
using cutting-edge digital strategies, such as social listening,
animated content, and physician-focused digital toolkits to get content
and tools to people when they are on a mission, looking for answers or a
Co-founder and chief strategy officer for Social Driver.