AM&P Webinar: September 19, 2019

Webinar: What You Don't Know About the Role of Design in Reader Engagement

For the redesign of the Academy of Model Aeronautics flagship publication, Model Aviation magazine, the Academy’s creative team worked with internal stakeholders through an intensive discovery process to create a foundation of strategy that informed a complete redesign of this over 80-year-old magazine. The session will cover design and tactics explored for the redesign to help drive reader engagement.


Ernie Achenbach
Ernie Achenbach
Executive Vice President, Bates Creative

Ernie excels at transforming goals into actionable plans that effortlessly bridge design, strategy and purposeful execution. His background as an art director and studio manager provides Ernie the roadmap to exceptional quality across all mediums. Ernie has led the management, creative, and strategy for over 40 magazine design and redesigns. His expertise extends to creative and strategy for website, apps, campaign, and branding.

Kyle Jaracz
Kyle Jaracz
Art Director / Production Manager, the Academy of Model Aeronautics

A former Army Infantryman team leader, Kyle graduated from Anderson University with a degree in graphic design and has worked in multiple positions in the design field, most recently as the Art Director and Production Manager of a national nonprofit organization. In additional to monthly and quarterly magazines, Kyle’s experience includes identity packages, annual reports, direct mail, vehicle wraps, large-format printing, POS, exhibit design, and tradeshow graphics.

Event Details

September 19, 2019

1:00- 2:00 pm ET

Members: Free
Non-Members: $199

Register Now