AM&P Webinar: September 21, 2018

AM&P Webinar:
When to Outsource

Associations are intellectual ecosystems that pave the way for members of today and tomorrow with information, nuances and trends within their industries. Because so much time is invested in retaining member loyalty by staying on the cusp of breaking developments, internal resources can be stretched thin. Making the decision to outsource can be a strategic opportunity to bring a fresh outlook on how to enhance, create and implement new and existing avenues of your association’s brand experience. This webinar will explore the experiences that some associations have had in partnering with outside agencies across a variety of services.

Sponsored by



Debbie Bates-SchrottDebbie Bates-Schrott
Founder and CEO, Bates Creative

Debbie Bates-Schrott, CEO and Founder of Bates Creative, has 25+ years of experience on branding, print and digital strategies. Her visionary perspective on cutting edge design initiatives guides her Bates Creative team as growing thought leaders in the media landscape. Debbie founded Bates Creative—a WBENC and WOSB certified agency—in 2003, and has successfully guided the agency’s progressive drive in the digital design spheres to year-over-year growth.


Nicole Testa Boston, CAE
Chief Executive Officer, SFPE (Society of Fire Protection Engineers)

Nicole Testa Boston, CAE, has served as CEO of SFPE (Society of Fire Protection Engineers) since October 2013. She is responsible for the Society’s wide-ranging and expanding technical and educational programs, strategic initiatives, finance, operations, and staff. She is based at SFPE's global headquarters outside Washington, DC. During her tenure, Boston has initiated and overseen a dramatic transformation of the engineering Society. Driven by a deep commitment to SFPE's vision and mission, Boston has led the Society through tremendous strategic and institutional changes, including creation of a new governance model, chapter restructuring, strategic planning, office relocation, and organizational design and operations.

John BondJohn Bond
Publishing Consultant, Riverwind Consulting

John Bond is a Publishing Consultant. His company, Riverwinds Consulting specializes in creating and delivering valued content for associations, publishers, and other organizations in the digital and print arenas. See for more information.


Stephanie Sikorski
Stephanie Sikorski
Vice President, Marketing, NACS

Event Details

Friday, September 21, 2018

1:00- 2:00 pm EST

Members: Free
Non-Members: $199

Register Now