Keynote Speakers

Jean Ellen Cowgill

General Manager of TicToc and Global Head of Strategy and Business Development, Bloomberg Digital

Jean Ellen Cowgill General Manager of TicToc and Global Head of Strategy and Business Development for Bloomberg Digital Jean Ellen Cowgill is the General Manager of TicToc by Bloomberg, a global news network built for the mobile, social world. She is also the Global Head of Strategy and Business Development for Bloomberg Digital, defining innovative initiatives and spearheading Bloomberg Media's partnerships strategy. Under Jean Ellen's leadership, TicToc is reimagining the news for the next generation of decision makers who are social, mobile, and digital consumers that engage with content while on the move. TicToc's goal is to make it easier for consumers to truly understand the biggest stories and trends shaping their world, and it's reinventing video news for a new generation of consumers. Prior to joining Bloomberg, Jean Ellen was the president of Atlantic 57, the consulting and creative division of The Atlantic, where she helped clients transform and adapt for the modern world, using lessons from The Atlantic's own transformation from print magazine to multi-platform pioneer. Previously, she led Atlantic Media’s corporate strategy efforts, crafting business models for new ventures and charting the company's growth plans. Prior to joining The Atlantic, Jean Ellen was a consultant at McKinsey & Company, where she focused on organizational and investment strategy across the private, public and non-profit sectors. In 2014, Jean Ellen was named to the Folio:100 list of the top 100 leaders in media. She speaks frequently on today’s media landscape and trends in branding, content, and user experience at forums such as SXSW, Techweek, General Assembly, and the Communications Network, among others. Jean Ellen graduated as valedictorian of Dartmouth College.

Ken Crerar

President & CEO, The Council of Insurance Agents & Brokers

Ken Crerar is the president/CEO of The Council of Insurance Agents & Brokers, a DC-based trade association representing the top 200 commercial insurance brokerages in the world. Crerar first joined The Council in 1987 as chief lobbyist and director of its political action committee. He was named president in 1992. Since then, he has built the organization into the leading representative of the most successful commercial insurance and employee benefits intermediaries across the globe. Under Crerar’s leadership, The Council created Leader’s Edge magazine, an award-winning publication written exclusively for brokers; launched the Leadership Academy, which provides unique talent development resources to Council member firms; established The Council Foundation, a non-profit which assists in attracting and developing the brokerage workforce of the future; and formed various executive-level peer groups. He was also instrumental in The Council’s efforts to create The World Federation of Insurance Intermediaries. Headquartered in Brussels, WFII is a non-profit international organization representing associations of insurance intermediaries from around the world. In addition, The Council is home to the largest political action committee in the insurance industry, topping $1.5 million. In 2013, Crerar was named one of the industry’s top 100 “Game Changers.” Crerar began his career in Washington as special assistant to Sen. Christopher Dodd, D-Conn., and then moved to the Footwear Industries of America where he served as vice president, handling the association's lobbying on international trade issues. He was appointed by the Secretary of Commerce and the U.S. Trade Representative to the Industry Sector Advisory Committee on Trade and Services as an adviser on insurance matters. He also spent a year as the assistant director of admissions for his alma mater, Connecticut College, and was actively involved in numerous alumni activities. Crerar’s achievements and interests extend well beyond insurance. He is a founder and current member of The Monumental Leadership Group, a DC-based CEO peer advisory council. His passion for the food and hospitality industry has led him to lead a venture as chairman and owner of Rogers Collection, a 25-year-old importer of best-in-class specialty food products. He also has served on numerous boards including D.C. Central Kitchen, a nonprofit community kitchen that trains adults for culinary careers and provides 3 million meals for homeless shelters, schools and nonprofit; and Commonwealth Academy. Crerar also served as a member of The Greenbrier Hotel Advisory Board and the Hershey Entertainment & Resorts Advisory Board. Other area organizations he’s been involved with at the board level include: The Chamber of Commerce’s Association Committee of 100; KidSave, an adoption advocacy program; the Capitol Hill Association of Merchants & Professionals (CHAMPS); the Capitol Hill Foundation Board; and Liz Lerman’s Dance Exchange. Crerar lives in Washington D.C., with his two boys, Garrett and Bobby, husband Peter, and their brood of dogs.

Leslie Mac

Organizer/Digital Strategist/Trainer, Leslie Mac Consulting

Leslie Mac is a Brooklyn born & raised activist who founded the Ferguson Response tumblr to connect nationwide efforts supporting Black organizers working to create lasting social change. Projects include the Movement for Black Lives Convening & Women’s Freedom Conference She attended Northwestern University and is the founding Board Chair of the Black Lives of Unitarian Universalism Organizing Collective and was recently nominated to the Unitarian Universalist Association Board of Trustees. In 2016 Leslie co-founded Safety Pin Box, which was featured in NY Magazine The Daily Show, Vice News & more. She was named to Essence Magazine’s list of 100 Woke Women and BlogHer’s 2017 Voice of the Year of Impact. A seasoned Digital Strategist, Leslie helps her clients create diverse campaigns that focus on inclusivity and justice-minded content. She speaks nationally & conducts anti-racism training to support numerous institutions. She recently launched Resist University, a real world & online anti-racism learning platform that includes the groundbreaking #AlliesInAction Intensive Bootcamp.


Ernie Achenbach

Director of Digital Strategy, Unleashed Technology

As the Director of Digital Strategy for Unleashed Technologies, Ernie leads the planning and execution of digital transformations for websites, web applications, and supporting platforms. His background in the association space provides Ernie the insights to exceptional quality across all mediums. Ernie has led the management, strategy, and creative for over 40 magazine designs and redesigns. His agency experience and expertise includes websites, apps, branding, campaigns, and print and digital publications that have resulted in over 35 industry awards. Ernie is excited to host the Eye on EXCELlence sessions (formerly Critics Corner) for the third year and to be a part of the amazing AM&P 2020 Annual Meeting virtual experience!

Ian Alphin

Director of Partnerships , InLoop

Ian Alphin, Director of Partnerships: Ian joined InLoop in February of 2016. He is leading InLoop's Partnerships sales and marketing efforts. Prior to joining InLoop, Ian worked in Finance for multiple Fortune 100 companies. Ian studied Business at Radford University. Patrick Mersinger, Head of Sales and Marketing: Pat is leading InLoop's sales and marketing efforts. He brings vast marketing and sales experience in online publishing and marketing. Pat served as VP Sales at SmartBrief, a leading B2B publisher. Pat holds a Masters degree in Ecommerce from the University of Maryland.

Blake Althen

Producer, Human Factor Media

Blake Althen has been producing podcasts for associations since 2008. His full resume encompasses a multitude of awards (including two Grammy Nominations) and top clients including such as Discovery, NRF, NACS, FDRA, ATA, ADA, APIC and many more. Blake believes stories are the key to great communications and that all types of media have a time and place. When executed together they are most powerful.

Lindsey Baker

Healthcare Communications Manager, Muscular Dystrophy Association

Lindsey Anne Baker is a healthcare communications manager for the Muscular Dystrophy Association’s national office. She manages both Strongly, MDA’s national blog, and Quest Magazine, MDA’s flagship print publication, coordinating and editing content and overseeing business development and success metrics. With a bachelor’s degree in news-editorial journalism from the University of Nebraska-Lincoln, she’s also held reporter and editor positions with the Omaha World-Herald, the Omaha Reader, Omaha Magazine, numerous additional alternative newsweeklies in the Omaha Metro, and AAA’s Home & Away Magazine.

Rachel Barth

Magazine & Creative Director, Military Officers Association of America

Rachel Barth spent the first 18 years of her career in a newsroom, quickly transitioning from reporting to design when she realized visual storytelling was her true passion. She first worked in community journalism before leading the copy and design desks for the Washington and Baltimore Examiner daily newspapers. She then spent 9 years as a Design Editor and Product Designer at Military Times, where she was part of an award-winning redesign of Federal Times. Nearly two years ago she left journalism to join The Military Officers Association as their Creative Director, her first major project being the redesign of Military Officer magazine. Although print publication design is her primary background, she has also devoted much of her recent career to marketing projects, website design, video and motion graphics. She was recently promoted to also take on the role of Magazine Director.

David Beacom

Principal Advisor, David Beacom Strategies LLC

For more than 15 years, Beacom served the National Science Teachers Association (NSTA) as Chief Content Officer and Associate Executive Director. There, Beacom led content development and distribution across all media. In the process, he helped establish a standout book-publishing program and a sales force of independent regional representatives. Previously, Beacom spent two decades with the National Geographic Society, most of that time as the lead editorial voice in education. He currently serves as Principal Advisor for David Beacom Strategies LLC.

Chad Beatty

Business Development Manager, Walsworth

Chad is the Business Development Manager for Walsworth, the 6th largest printer in the United States who provides magazine, book, catalog, fulfillment, app and digital solutions for more than 100 associations as well as hundreds of other publishers. As the Biz Dev Manager, Chad works with numerous clients helping them with their print solutions, but also acting as the primary digital strategist for clients looking to enhance their SEO, social, email, app and UX efforts. Prior to working at Walsworth, Chad worked at VMLY&R (one of the top five marketing agencies in the country) servicing brands such as Sam’s Club, GE, Tom’s of Maine, Colgate, Walmart, Pioneer Financial Services and Boehringer-Ingelheim. Chad has also been the VP of a reclaimed lumber startup and a museum curator early in his career.

Sarah Black

Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Nearly all of Sarah's 15-year career has focused developing a strategic approach to publications and content across sectors including consumer health, medical, and association publishing. She's worked with upwards of 20 associations to create high-impact, quality content; engage members; and refine organizations' publishing operations on both print and digital channels. She has a master's degree in publishing from New York University and a bachelor's degree in English from Cardinal Stritch University. When she's not shackled to her laptop or flipping through stacks of magazines, you'll find Sarah doing mom things with her twin daughters, digging in her garden, or volunteering.

John Bond

President, Riverwinds Consulting

John Bond has worked in publishing for 25 plus 30 years. He served as chief content officer for a international scholarly publisher. He now heads up Riverwinds Consulting and advises on book and journal related topics with associations and publishers about strategies for creating and disseminating great content. For more information, see and

Susanne Connors Bowman CAE

Senior Director of Marketing & Communications, CoSN

Susanne Connors Bowman, CAE has been Senior Director of Marketing & Communications for CoSN (Consortium for School Networking) since 2017. She is responsible for all marketing and communications for the organization, including the Annual Conference, Initiatives and Public Relations. Prior to joining CoSN, she was Director of Membership & Marketing for the Construction Specifications Institute. While at CSI, she managed a redesign of the website and established a communication strategy. She also served the not-for-profit community as an independent membership/marketing consultant for nearly 20 years. Prior to establishing her own business, she was Director of Insurance Services for AARP.

Emily Brown

Marketing Manager, MCI USA

Emily Brown has been part of the MCI USA team since 2016 and currently serves as Marketing Manager for MCI USA's association and corporate sectors. Her 12 years' experience building brand awareness and loyalty has grown both nonprofits and corporations through creative, targeted messaging that strategically moves audiences to action. Emily's focus is on the human side of marketing making data-informed decisions that build relationships and trust with targeted stakeholders. Her approach continues to develop brands and communities both locally and internationally. Emily has a degree in Communications from Asbury University, with a minor in Journalism. She's a 2013 graduate of Frederick County Chamber of Commerce's Leadership Frederick program.

John Burgess

Director of Strategy & Innovation, Walsworth

John Burgess Director, Strategy & Innovation Responsible for the strategic planning, corporate development and innovation activities at Walsworth. As part of John’s innovation responsibility, Walsworth has recognized that print + digital together is much stronger than either on its own. In 2014, we initiated our foray into digital services including: digital assessment, content assessment, website design/build, social media management, email marketing and apps. One key success story was the arrangement with Bee Culture Magazine. At the time, they had a minimal digital presence. Over a three year period, we helped increased their website traffic from 10,000 monthly visitors to 100,000, email marketing list from 2,000 to 20,000, Facebook likes from 7,600 to 22,500, increased subscribers and ad revenue (across both digital and print) and recognition as a top beekeeping blog.

Becca Bycott

Digital Director, AAUW

Becca Bycott is a writer, educator and public speaker who helps people share their stories through creative communications, digital marketing and social media. Her specialties include supporting comprehensive rebranding initiatives through digital engagement; blogging; crowdsourcing strategies; managing social media accounts for busy executives and government leadership; and preparing speeches and other communications for high-profile events. Prior to joining the American Association of University Women as its Digital Director, she led digital engagement campaigns and conducted over 20 trainings annually with exchange alumni, participants and partner organizations for nearly five years at the State Department. She also spent eight years in higher education developing social media best practices and teaching rebranding strategies at national conferences. A nimble communicator who is adept in dealing with changing priorities, Becca has run social media accounts for a university president and four different Assistant Secretaries during the span of her career, an experience that has given her a strong background in personal branding, key messaging and integrated marketing for institutions and organizations during times of transition.

Adele Cehrs

CEO , When & How Agency

Heralded as a crisis communications expert by the Wall Street Journal, Adele Cehrs has worked with companies such as Lockheed Martin, DuPont and Verizon. With her finger on the pulse of the ever-changing marketing landscape, Adele has interviewed more than 100 chief marketing officers from household brands such as Hilton, MasterCard, and Tommy Hilfiger. As a speaker, she has keynoted events at the United Nations where her remarks were translated into 27 different languages. With more than 50,000 audience participants, she has the experience to deliver a keynote that is both repeatable and tweetable. Her interactive approach and laugh-out-loud humor have established her as one of the marketing industry's most sought-after game-changers and disruptors.

Mike Copps

Executive Director, VRMA

Mike Copps is an association executive for SmithBucklin with more than 15 years of association management experience. He serves as executive director of the Vacation Rental Management Association (VRMA). During his tenure with VRMA, Mike has led the development of a government relations program, an expanded approach to content strategy, a business intelligence data tool for members, an overhaul of event strategy, the development of certificate and accreditation programs, and an entirely restructured corporate sponsorship program. Each of these has contributed to the enhancement of the overall value proposition for members and has led to a 100 percent increase in VRMA’s operating revenue in the past three years. Previously, Mike served as executive director of the National Association of Healthcare Access Management and the Healthcare Industry Supply Chain Institute. In these roles, Mike oversaw the development of data-driven key performance indicators to help quantify and benchmark the role of members in the healthcare continuum, in addition to revamping governance structures and developing key strategic partnerships. Prior to joining SmithBucklin, Mike served as managing director of Association Staffing, a staffing firm dedicated to the association industry. He also served as director of membership for Community Associations Institute. He began his career in the communications department of the National Association of Chain Drug Stores in Alexandria, Va. Mike holds a Master of Business Administration from George Washington University and a Bachelor of Arts in English from James Madison University. In 2013, he was named a “Forty Under 40” honoree by Association Forum and USAE. These designations are given to individuals who demonstrate high potential for success in leadership roles and who exhibit a strong commitment to the association management profession.

Cynthia Davidson

Senior Director of Research, American Staffing Association

As director of research for the American Staffing Association, Davidson oversees the association’s research initiatives, including the weekly ASA Staffing Index, quarterly ASA Staffing Employment and Sales Survey, ASA Staffing Operations Benchmarking Survey, ASA Staffing Compensation and Benefits Survey, and ASA Workforce Monitor®. She is the primary author of the ASA Staffing Industry Playbook—the association’s most widely referenced publication. Davidson has a master’s degree in business administration and more than 20 years of experience in strategic research and analysis, project management, and financial management in various industries including fast food, newspaper, cable television, electric utilities, government, and staffing.

Jim Elliott

President, James G. Elliott Co., Inc.

Jim Elliott has more than 40 years experience in the advertising industry, including media planning, research, and sales. Prior to founding the James G. Elliott Co., Inc. in 1984, he held numerous executive positions including director of field services at CBS Magazines and western advertising manager for Road & Track Magazine. He writes frequently for industry publication and often speaks at venues such as ABM, AM&P, digitalNow and Folio: events. The James G. Elliott Co., Inc. is the nation’s largest national outsourced media ad sales company and a full-service media solutions consultancy for print and digital publishers and organizations, with extensive experience in business-to-business, association, and consumer publishing. Elliott Co. offices are located in the major advertising centers of the United States.

Robert Flynn

Co-Founder & CEO, Aggregage

Robert, Co-Founder & CEO of Aggregage, has spent the last 25 years building and managing growth companies in the Internet and traditional media worlds. He helped start and run Liquid Audio, the first company to deploy a complete software platform for the legal distribution and commerce of digital music on the Internet. Most recently he was CEO and Co-Founder of Modern Feed & Supply, Inc. which became Clicker and was sold to CBS Interactive. In between, Robert was CEO of Zetools, a pioneering software company providing enterprise-class solutions for the formatting, management and distribution of IP video across all IP-based platforms through one-button publishing. While at Zetools, the company won two Emmy Awards and Robert and his team were named to Hollywood Reporter’s Digital 50. Robert is a native of Los Angeles, and still likes to get down to the beach to knock the volleyball around. He holds an MBA from UCLA and a BA from Stanford University.

Randy Ford

Principal & Founder, First Story Strategies

Randy Ford started First Story Strategies to help nonprofits, associations and small businesses incorporate traditional storytelling fundamentals into their communications strategies and products. He has worked with the Association of Defense Communities, Coalition for Workforce Solutions, Form-Based Codes Institute, National Council for Public-Private Partnerships and the National Job Corps Association. Randy started his career as a political reporter then worked on Capitol Hill for 10 years. He is also a storytelling performer in Chicago.

Richard Gard

Editor, Virginia Magazine; VP Communications, University of Virginia Alumni Association

Richard Gard is the Editor of Virginia Magazine, published by the University of Virginia Alumni Association, where he is Vice President for Communications. He returned to his undergraduate alma mater in 2016, following a career in law practice, legal and business journalism, and B2B publishing. He has developed and led award-winning newsrooms and publishing operations in Atlanta (1995-2005), St. Louis and Kansas City (2005-2015), and Chicago (2015-2016). At recently redesigned Virginia Magazine, he has helped introduce stronger journalistic and story-telling sensibilities while continuing to write, edit, and fulfill the alumni association's communications needs. Gard won the 2018 Folio: Eddie Award for best profile in an association magazine. He was an Echols Scholar and studied English at U.Va. He received his J.D. from the University of Georgia.

Sarah Gaydos

Senior Designer & Data Visualization Specialist, GRAPHEK

Senior designer & visual data specialist at GRAPHEK, Sarah is an award-winning designer with expertise in journalism and business which allows her to see all aspects of a project and how design can best benefit her clients. Her experience with associations and non-profits have allowed her to develop a keen sense of what makes messaging and design successful. Sarah's ability to look at a project in a holistic way allows for the design to be extended and integrated in strategic and innovative ways. She creates concept-driven designs that leave lasting impressions.

Denise Gold

Associate General Counsel, The Associated General Contractors of America

Denise Gold serves as the Associate General Counsel for The Associated General Contractors of America, Inc. (AGC) in its metropolitan Washington, DC, headquarters. AGC is the nation’s leading trade association in the commercial construction industry with over 25,000 member-companies and a network of 90 chapters. Denise joined AGC’s staff in late 1996 as labor and employment counsel, and later expanded her role to add corporate counsel responsibilities, including responsibility for all of the association’s various contracts. Prior to joining AGC’s staff, Ms. Gold worked in private practice as a labor and employment lawyer in the Detroit, MI, area. She earned her J.D. from Georgetown University Law Center in 1991 and a B.A. with distinction from the University of Michigan in 1988.

Tatia Gordon-Troy

Publisher, Ramses House Publishing LLC

Tatia Gordon-Troy is a Maryland attorney and former head of a multi-million-dollar publishing unit for the American Immigration Lawyers Association. Tatia has led an illustrious career in legal publishing for more than 20 years. She has been instrumental in the production of over 500 books and periodicals serving the legal community, with experience developing eBooks, magazines, newsletters, blogs, and white papers. Tatia is the founder of Ramses House Publishing LLC, a publishing house and marketing consultancy, which helps associations develop publishing programs to build non-dues revenue. She also serves as publisher of the Washington, D.C., Suburbs edition of the Attorney at Law magazine and of, a start-up venture that develops web-based applications for the legal industry. Tatia is an editor and writer and has published numerous articles locally and nationally as well as ghost-written numerous blog posts and chapters. Visit

Danielle Gudakunst

Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police

Danielle Gudakunst is the managing editor of the International Association of Chiefs of Police monthly magazine, Police Chief, a position she has held since 2013. She oversees all editorial aspects of the publication, as well as coordinating with the magazine’s design, advertising, and production partners. Danielle earned BAs in English and Public Relations from Penn State University and an MA in Professional Writing and Editing from West Virginia University. She was recognized by AM&P as a 2018 Emerging Leader.

Martha Hawley Bertsch

Director of Publications, NAFSA: Association of International Educators

Martha Hawley-Bertsch is Director, Publishing Services at NAFSA: Association of International Education where she oversees the NAFSA publications program and editorial services for the association. NAFSA publishes over 20 new titles each year, including 5-8 books and over 15 digital publications with a backlist of over 400 books and e-publications. Prior to NAFSA, Martha was publications marketing manager at the National Council of Teachers of Mathematics where she oversaw marketing, distribution, and promotion of NCTM’s 25+ books and technology components per year and a backlist of over 250 titles. She began her 30-year career at Houghton Mifflin Company followed by editorial and marketing positions at Congressional Quarterly, Inc. and Stylus Publishing, LLC., an independent publisher and distributor specializing in higher education.

Carole Hayward

Executive Director, Clear Message Media

Carole Hayward is the Executive Director of Clear Message Media ( and Publisher of Clear Message Press. Carole started her company six years ago with the goal of helping small businesses and associations with their communication strategies. Carole has 30+ years of experience in association publishing and an understanding of what it takes to run a small business. Carole works closely with her clients to help them achieve their goals.

Marlene Hendrickson

Senior Director, Publishing and Marketing, American Staffing Association

Marlene Hendrickson is senior director of publishing and marketing for the American Staffing Association, an Alexandria, VA-based national trade association of staffing and recruiting companies. Hendrickson joined ASA in 2011 and oversees the organization's publishing and marketing team, which produces several print and digital publications; and develops and executes marketing campaigns for various ASA events, webinars, certification programs, membership recruitment and retention, and research initiatives. Prior to joining ASA, Hendrickson was part of the publishing, marketing, and research team at Stratton Publishing & Marketing, where she worked with several association clients on their publications and research projects. She also has worked in publishing and marketing roles at America's Promise--The Alliance for Youth and the Association for Career and Technical Education. She began her career as a reporter/writer for USA Today Sports Weekly and Gannett corporate publications. Hendrickson is a graduate of the University of Virginia. She and her husband and their two sons enjoy soccer, the beach, and family trips with their dog.

Larry Hoffer

President & CEO, Woodworking Machinery Industry Association

Larry Hoffer is the president and CEO of the Woodworking Machinery Industry Association (WMIA), a trade association representing companies which import and distribute woodworking machinery, tools, and supplies in North America. As the chief staff officer, Larry is responsible for overseeing the day-to-day operations of the association, as well as program development, board relations, strategic planning, and managing all aspects of member recruitment, retention, and engagement. WMIA has an annual budget of $1.5 million, and the association is the co-owner of the International Woodworking Fair, the largest woodworking industry trade show in the country. Larry has spent the majority of his career in senior staff roles for several nonprofit trade and professional associations, including the Association of Science-Technology Centers, Industrial Designers Society of America, National PACE Association, and the Brain Injury Association of America. He also serves as the incoming president of Association Media & Publishing, the premier membership organization serving the needs of association publishers, business operation executives, communications professionals, designers, and content generators and the media they create. He holds a degree in criminal justice from George Washington University in Washington, DC, and is also a culinary school graduate. A resident of Falls Church, Virginia, Larry is an avid reader and book reviewer, writer, pop culture aficionado, and perpetually disillusioned Washington, DC sports fan.

Stephanie Holland

Director of Global Advertising Sales & Sponsorships, The American Chemical Society

Stephanie Holland leads the advertising sales and business development initiatives for the American Chemical Society’s flagship publication, Chemical & Engineering News (C&EN). With more than 15 years of experience in advertising sales and marketing, Stephanie heads a global advertising sales team. In addition to sales, Stephanie is also the director of audience engagement and marketing. In 2017, Stephanie spearheaded the development of the C&EN BrandLab, a custom content division providing native advertising solutions. In its first two years, the BrandLab was responsible for nearly $3 Million dollars in revenue. Stephanie has twice been named as one of the FOLIO: Top 100 in publishing in 2015 and 2017 and 2018 she was inducted into FOLIO’s hall of fame. Stephanie is passionate about media and is keenly interested in how traditional media continues to evolve, and how C&EN Media Group can bring its advertisers along with its evolution.

Dean Horowitz

President, CommARCH (Commercial Architecture)

Dean Horowitz is leading Business Development for Sibyl Surveys by Signet Research. Over a 20+ year career primarily in media, he has partnered with associations on membership growth initiatives, publications, and educational offerings. His responsibilities have included research department oversight for multiple media companies and divisions netting expanded offerings, actionable insights and significant revenue increases. He is a graduate of Rutgers University as well as Harvard Business School’s Strategic Leadership program.

Kim Howard

CAE, President, Write Communications, LLC

Kim Howard is a certified association executive (CAE) through ASAE and The Center for Association Leadership. She is an award-winning association publishing executive with demonstrated success in helping associations grow and prosper. Her company, Write Communications, LLC, creates mission-aligned content for every channel for measurable results. Kim Howard, CAE, is a recognized leader in the association community. She is one of the immediate presidents of the Board of Directors for Association Media & Publishing. She also served on the Greater Washington Committee for ASAE and the Center for Association Leadership. She has held leadership positions in the association publishing executive industry, senior-level management positions for national and international trade associations, and provided commentary and insight for industry trade magazines, consumer publications and online forums. Throughout her career, she has published several million words, covering industries and topics that include the legal profession, association publishing, multifamily housing, cleaning and restoration, and business credit. She has ghostwritten for CEOs, general counsel and other c-suite executives. She has served as the editor-in-chief/publisher of seven magazines. She has saved two magazines $500,000+ during her tenure with them. She holds an MA in publications design from the University of Baltimore and a BS in journalism and public relations from Troy University. She has also attended the Mini MBA program at Boston University.

Kyle Jaracz

Education Director, Academy of Model Aeronautics

Kyle Jaracz is a problem solver and outside the box creative who enjoys collaborating with people across diverse styles and abilities. A former Army Infantryman team leader, Kyle graduated from Anderson University with a degree in graphic design and has worked in multiple positions in the design field, most recently as the Art Director and Production Manager of a national nonprofit organization. In additional to monthly and quarterly magazines, Kyle’s experience includes identity packages, annual reports, direct mail, vehicle wraps, large-format printing, POS, exhibit design, and tradeshow graphics. In addition, Kyle has written reviews for both Model Aviation and Park Pilot magazines. His other interests include welding, glassblowing, woodworking, home improvement, and aviation.

Jenny Jones

Imaging 3.0 Managing Editor, American College of Radiology

Jenny Jones is the Imaging 3.0 managing editor at the American College of Radiology. She started her career as a daily newspaper reporter and has spent the past decade leveraging the reporting and storytelling skills she honed in the fast-paced newsroom environment to produce high-quality, actionable content for associations. She loves a good narrative lede. Passive voice makes her cringe.

Jonny Kaldor

Founder and CEO, Pugpig

Jonny is co-founder and CEO of Pugpig, the publishing platform that powers the biggest names in media from The Economist and Conde Nast, to American Institute of Physics and the ACCA. Prior to setting up Pugpig, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Before joining News, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.

Carla Kalogeridis

President, Kaló Media, LLC

Carla Kalogeridis is president of Kaló Media, LLC. She is a multi-award winning magazine/journal editor with 28 years of experience in B2B, association, trade, nonprofit, and consumer publishing. Carla spent the first 5 years of her career with McGraw-Hill, Inc. as a copy editor before leaving to launch her own B2B automotive magazine and international conference and trade show in 1993. Her company expanded to offer publishing, communications, and marketing services to associations and nonprofits across the country. Carla has long-time clients in a variety of industries — from automotive, electrical power, publishing and media, professional development, fire protection engineering, boating, food and beverage, associations, nonprofits, and small businesses to international corporate clients. For the last 10 years, Carla has served as publisher and editorial director of Association Media & Publishing. She has an undergraduate degree — Phi Beta Kappa, summa cum laude, and with departmental honors — in English and Communications from Randolph-Macon Woman’s College in Virginia. She studied for one year abroad at the University of Reading and Oxford University in England.

Lev Kaye

Founder and CEO, CredSpark

Lev Kaye is innovating the way professionals learn. He is Founder and CEO of CredSpark, an audience intelligence platform allowing associations, publishers, and learning providers to engage their audiences on important topics. CredSpark offers powerful solutions to engage and personalize content for individual members and readers, at the same time gathering unique insights and leads for marketing purposes. Before launching CredSpark, Lev held executive roles in education technology, publishing and related services including K-12, post-secondary and consumer-driven educational services. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms. Lev is an expert in product strategy, product management, business innovation, strategic partnerships, change management, operations and startups, and holds an MBA from Harvard Business School.

Krystle Kopacz

CEO, Revmade

Krystle Kopacz founded Revmade in 2016 to help publishers diversify their revenue streams through new digital products. Based in Washington, DC, Revmade has worked with American Chemical Society, Community Associations Institute, American Society of Association Executives, National Association of Manufacturers and American Trucking Associations, among others.

Andy Kowl

Senior Vice President, Publishing Strategy, ePublishing Inc

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and/or e-commerce for more than 400 publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. Andy has worked with many associations and believes, too often the main association is not sufficiently leveraging publication content, and vice versa.

Lilia LaGesse

Senior Creative Strategist, GRAPHEK

Senior creative strategist at GRAPHEK, is an award-winning designer who specializes in the nonprofit association and advocacy sectors. Spanning print, digital, and video mediums, her projects range from data visualizations to art directing national public information campaigns. With a background in fine arts and communication, Lilia is passionate about making the world’s knowledge more easily accessible and understandable through bold, exciting design that not only educates but inspires.

Alyssa Lambert

Managing Editor, Trial magazine, The American Association for Justice

Alyssa Lambert is the Managing Editor of Trial magazine and the Associate Director of Publications at the American Association for Justice for the past five years. She was previously an Associate Editor. She was a trial lawyer for five years and a former freelancer and intern for American Lawyer Media's publications. She won two Excel Awards for news writing and two APEX awards for news writing. She was a panelist on AM&P's webinar "Where are Associations Putting Their Publishing Resource Dollars in 2019?" and a speaker at two sessions during AM&P's Annual Conference in 2019.

Chere LaRose

Director of Member & Candidate Communications, Society of Actuaries

Cheré LaRose, MLA is a senior level content marketing and communications executive with over 20 years of translating organization vision and mission into actionable communication and content marketing strategies. Cheré develops strategic communication and content marketing campaigns (external and internal specializing in leadership communications and public relations), comprehensive business plans, and interactive events to drive customer engagement, media impressions, and revenue growth while addressing risks, managing reputations and passionately advocating for the professions and causes she represents.

Ande Leslie

Marketing Manager, SmithBucklin Content

Ande Leslie is a senior manager in Marketing and Communication Services at the association management and service company SmithBucklin. With 10+ years of experience in association marketing, Ande specializes in driving results and meeting client organizations’ strategic goals in membership, year-round education, conference attendance, sales programs, social media, advertising and brand awareness. She also manages SmithBucklin Content, a comprehensive suite of content services that help strengthen an organization’s position as the authoritative resource in its industry, profession or field. Ande has a BA from Grand Valley State University in Michigan and is a certified nonprofit professional (CNP). Contact her at or at

Elaina Loveland

Director of Content, Association for Advanced Life Underwriting (AALU)

Elaina Loveland has worked in association publishing since 1999. She is currently the director of content for the Association for Advanced Life Underwriting (AALU) in Washington, D.C. She is the former editor-in-chief of International Educator, published by NAFSA: Association of International Educators (2005–2016), former editor of The Journal of College Admission, published by the National Association for College Admission Counseling (1999–2002), and former managing editor of GAMA International Journal, published by GAMA International (2003–2005). Loveland has also taught English for several colleges and universities and is the author of Creative Colleges: Finding the Best Programs for Aspiring Actors, Artists, Designers, Dancers, Musicians, Writers, and More (now in its 5th edition).

Adam Mandell

Director, Millen, White, Zelano & Branigan, P.C.

Adam practices trademark, copyright and entertainment law, and specializes in licenses and other transactions, disputes and litigation in these areas. Every day, Adam helps his clients find practical solutions to their complex infringement problems. Adam is a native Texan and leads the legal community in his home of Austin. He frequently writes and speaks on a wide variety of technology and related business issues.

Summer Mandell

Managing Editor, Texas REALTORS

Summer Mandell is managing editor of Texas REALTOR® magazine. Before moving to Austin to join the staff of Texas REALTOR®, she was associate editor for Associations Now in Washington, DC. She is a proud graduate of the University of Georgia’s Grady College of Journalism & Mass Communication. Summer isn't a native Texan, but she's fully embraced breakfast tacos and can no longer eat barbecue from out of state.

Thomas Marcetti

Associate Editor, Signature, Association Media & Publishing, Kalo Media

Thomas Marcetti, associate editor for Kaló Media and for AM&P’s Signature magazine and Sidebar e-newsletter. He uses his expertise in content creation, publishing, and communications to enhance association and nonprofit media. An award-winning journalist, writer, and designer, before moving into the association world three years ago, he spent almost a decade in newsrooms. His most notable roles include reporter, editor, designer, art director, manager, training coordinator, and website administrator working with TV, radio and audio, magazine, and advertising departments.

Katie Mason

Principal, Team of Creatives

Katie Mason is principal at Team of Creatives, LLC. She has extensive experience in print and digital publications and spent over 20 years in the custom publishing trenches. Before going out on her own, she worked at custom media firm McMurry/TMG (later Manifest), Restore Media LLC and Hanley-Wood.

Amanda McCarthy

Director of Marketing , Bates Creative

Amanda McCarthy, Director of Marketing at Bates Creative, Amanda motivates brands to explore new tactics and methods of connecting with audiences. She gets to the heart of the matter by using art, data, and science to create customer-first experiences that serve a purpose. But before she can reach a client’s end goal, she researches and unearths marketing strategies that align a brand’s values with its audiences’. As the agency’s lead navigator and creator of customer journeys, Amanda buckles down on branding so that every interaction–whether on social media, at in-person events or picking up a piece of collateral–promotes a consistent relationship between the brand and consumer. Amanda has spread the word about evocative brand experiences at speaking and marketing events in Washington, D.C., New York City, Chicago, Orlando and Las Vegas. An AM&P member since 2012, Amanda has also collaborated with the association to deliver imaginative and impactful member experiences at monthly lunch & learns, the Annual Meeting and even through the pages of Signature magazine.

Maggie McGary

CEO & Chief Strategist, McGary Associates

Maggie is CEO & Chief Strategist at McGary Associates, a consultancy that provides online community strategy, content creation and web development services. Prior to launching her own business in 2018, she spent more than 15 years in various marketing and communications roles in the association space, including most recently Director of Marketing & Communications at the Society of Fire Protection Engineers. In that role, led a revamp of the association's print and digital offerings to optimize both member value and non-dues revenue—an initiative that increased advertising revenue by almost 300% in less than one year while also increasing membership. Widely recognized as a technology leader and innovator in the association space, Maggie is a frequent presenter at association events and a blogger. You can connect with her on Twitter @maggielmcg and read her blog at

Merideth Menken

Business Technology Consultant, Information Technology Advisory Group

Merideth Menken helps organizations match their goals and audiences with technology to deliver multifaceted messaging. Nothing makes her day like a cross-functional team that’s ready to grow their capacity to communicate. Currently Merideth is a business technology consultant with the Information Technology Advisory Group. Previously she held positions including Senior Director of Communications and Publications Manager at various associations and nonprofit organizations.

Pat Mersinger

Owner, Red2Black Group

Over the past 20 years, Pat's career in sales and sales management has spanned from startup organizations to Fortune 500 organizations, to running digital strategy and VP of Sales. He has an intense understanding of the sales process, tactics, strategy, products, CRM, metrics and closing the deal.

Jason Meyers

Senior Director of Content Strategy, SmithBucklin Content

Jason Meyers is senior director of content strategy for association management company SmithBucklin, where he is responsible for developing and strengthening content-related strategies for SmithBucklin’s association client organizations. Meyers guides SmithBucklin’s marketing and editorial teams in developing and implementing broad, multiplatform content strategies for SmithBucklin’s association clients, including online and print publications, newsletters, video content, podcasts, and more. Meyers joined SmithBucklin in 2016 and has more than 25 years of experience in business media and content development, including several years as the executive editor of Entrepreneur magazine, where he was responsible for planning and executing all editorial components of Entrepreneur’s monthly publication and working with the editor-in-chief to conceive and direct editorial strategy. He spent the first 15 years of his career on the editorial staff of the Penton Media publications Telephony and Wireless Review, including seven years as editor-in-chief. At Penton, Meyers advanced to managing director of its content marketing group, overseeing custom content development, research operations and global content licensing for B2B media brands in more than 30 vertical industries. He later launched and operated Live Concepts, a media company that produced content and events in partnership with media companies, marketing firms and associations. Meyers holds a bachelor's in journalism from Michigan State University.

Barbara Michelman

Principal, High Bar Communications

Barbara Knisely Michelman served as the communications director for a range of national nonprofit organizations before opening her own communications firm. At High Bar Communications, Knisely Michelman specializes in strategic storytelling and creating customized content to help her clients further their mission, vision, and goals. Knisely Michelman earned her master’s degree in journalism and lives in Alexandria, Va., with her spouse, teenager, and two spoiled rotten rescue cats.

Charlie Militello

Associate Creative Director, ChappellRoberts

Charlie Militello is an Associate Creative Director with ChappellRoberts, a full-service advertising and marketing agency in Tampa, Florida. For nearly 20 years, Charlie has been helping brands achieve their business goals through creative ideas. With deep experience in various forms of modern media, he particularly excels in the strategic planning and design of intuitive, accessible, and attractive online user experiences. His experience has spanned numerous industries, and he has created award-winning work for many local, national and global brands, such as the Tampa Bay Buccaneers, Big Brothers Big Sisters of America, Verizon FiOS, Feeding America, Publix, Tampa International Airport, CUES, Newland Communities, DTCC, Florida Hospital, The Dalí Museum, Florida Cancer Specialists, and the University of South Florida. Charlie graduated from the University of Florida in 2001 with a Bachelor of Fine Arts in Graphic Design. When Charlie is not building online experiences for brands, he enjoys traveling the world with his family, searching for Tampa’s best Cuban Sandwich, and woefully cheering on the Tampa Bay Buccaneers.

Renita Mobley

Marketing Specialist, National Association for the Education of Young Children

Renita Mobley is marketing and communications professional with over 15 years’ association experience. A strategist who is mainly focused on project management and digital marketing in education. Currently serving as the marketing specialist at the National Association for the Education of Young Children (NAEYC).

Frances Moffett

Publications Manager, American Student Dental Association

Publications Manager Frances Moffett is a journalist, editor and content creator with more than 10 years of association publishing experience. She is currently the publications manager at the American Student Dental Association (ASDA), an organization that serves nearly 22,000 dental students nationwide. Frances joined ASDA in 2017 and oversees the production of its award-winning magazine, Contour, as well as its blog, e-newsletter and student resource guides. She is a graduate of Columbia College Chicago, with a bachelor’s degree in magazine journalism, and received her master’s degree in PR and advertising from DePaul University.

Danielle Moore

Content Strategist, Copywriter, Bates Creative

Danielle Moore's world revolves around words. As a content strategist and copywriter at Bates Creative, she dives into research, marketing campaigns and communications strategies to elicit consumer responses through compelling stories. Her goal is to make clients the branded voices of their industries. Danielle's flare for communications lives in the middle of the refreshingly real and strategically savvy Venn diagram. She uses this dynamic mindset to work with associations/non-profits, international consumer brands, government agencies and universities to unveil their competitive advantages from discovery to delivery. An award-winning copywriter, Danielle has spoken about her content strategy insights from the halls of Georgetown University and American University to popular AM&P lunch and learns. She was even a contributing writer to Signature magazine for nearly three years.

Jessica Morrison Ph.D.

Product Manager, Chemical & Engineering News, American Chemical Society

As product manager for Chemical & Engineering News, Jessica Morrison ensures that all of C&EN’s product development efforts are both user-focused and user-informed. Morrison has worked with leadership in editorial, operations, creative, and advertising business units to identify and implement project management solutions, to develop C&EN's first organization-wide roadmap, and to define strategies that allow C&EN to better understand the behavior and desires of its readers.

Christopher Murphy

Publisher, ALA Editions/ALA NEAL-Schuman, American Library Association

Christopher Murphy is an experienced and innovative leader who has demonstrated the ability to develop and direct strong and capable teams to provide outstanding publishing, marketing, and communications functions at trade and professional associations and not-for-profit organizations. Currently, he manages an outstanding team of 12 in the creation of books (print and digital) and other media to support the mission of the American Library Association. Prior to ALA, Murphy managed multi award-winning magazines, book publishing operations, and other critical print and online communications functions for several organizations including: NAFSA: Association of International Educators, USCCB Publishing, National Association of Real Estate Investment Trusts, National Electrical Contractors Association, Automotive Recyclers Association, and The Washington Center for Internships and Academic Seminars.

Gina Musolino

Immediate Past President of the Academy of Physical Therapy Education,

Dr. Musolino is a curricular expert and experienced health professions educator and has served as Professor and Director of Clinical Education with several top-ranked Doctor of Physical Therapy Programs. Dr. Musolino is immediate past President of the American Physical Therapy Association (APTA), Academy of Physical Therapy Education and two-term Chief Delegate and Director, Board of Directors for the Florida Physical Therapy Association and current FL delegate. Dr. Musolino has over 30 peer-reviewed articles and chapters examining curriculum design, development and evaluation; self-assessment, reflective practice, cultural competence, professional development, clinical education, and clinical reasoning for the health professions. Dr. Musolino has co-edited two textbooks: Patient Practitioner Interaction: An Experiential Manual for Developing the Art of Health Care, 6th ed., 2016, Slack Publications; and Clinical Reasoning and Decision-Making in Physical Therapy: Facilitation, Assessment & Implementation, Slack Publications, in press. . Dr Musolino was awarded the APTA Lucy Blair Service Award (2012) for service of exceptional value to the profession. Gina is senior reviewer, PTJ and editorial board member JAH. Gina is an APTA Advanced/Level2 & Basic/Level1 Credentialed Clinical Trainer.

Ami Neiberger-Miller

Founder, Steppingstone LLC

Ami Neiberger-Miller, APR, MA founded Steppingstone LLC, a successful public relations and design practice, fifteen years ago. She has extensive experience assisting associations and nonprofits in media relations, social media, crisis PR, and messaging strategy. Follow her on Twitter at @AmazingPRMaven

Christopher Okenka

Director, Brand + Creative, Turnaround Management Association

Christopher Okenka- Director, Brand and Creative, Turnaround Management Association, is responsible for showcasing brand value at the global, regional, and chapter levels through strategic marketing and membership initiatives and through creative campaigns in membership, education, and all TMA global conferences/events. Chris is also the creative director for the Journal of Corporate Renewal, the official publication for individuals in the turnaround, restructuring, and corporate health space. Chris is part of the Association Media & Publishing Board of Advisors and currently serves as the 2020 AM&P Secretary and chair of the membership committee. He has been an AM&P volunteer since 2013 as both an EXCEL judge and annual meeting committee member. Chris was part of the inaugural class of AM&P Emerging Leaders in 2016 and has been featured in Signature magazine and Lunch & Learn panels. He has won numerous EXCEL awards for TMA campaigns in education, membership, conferences and digital media.

Melanie Padgett Powers

Owner/Founder, MelEdits

Melanie Padgett Powers is the owner of MelEdits. She is a freelance writer, managing editor, and copy editor/proofreader in the Washington, D.C. area who primarily works with membership associations and health care organizations. She has a journalism degree and was a newspaper in her home state of Indiana before movin on to membership associations. Melanie is also the creator and host of the Deliberate Freelancer podcast, which focuses on the business side of freelancing. She is an AM&P board member. Learn more at and connect with her on Twitter @MelEdits.

Robb Rabito

Senior Director, Program Development, American College of Chest Physicians

Robb Rabito, CHCP, is Senior Director of Program Development for the American College of Chest Physicians (CHEST) where he heads up the development of CHEST's training and educational programs, both live and online. Robb is an energetic program director and project manager with extensive experience in accreditation, certification, and education in healthcare environments.

Dorea Reeser

Audience Engagement Editor, Chemical & Engineering News, American Chemical Society

Dorea Reeser joined Chemical & Engineering News (C&EN), along with her canine coworker Ultraviolet, in 2017 as the magazine’s first ever Audience Engagement Editor. She is successfully growing C&EN’s reach, such as leading several social media projects to reach younger and more international audiences. Her educational background includes a PhD in environmental chemistry, and a certification in environmental visual communications.

Claire Reinburg

Director, NSTA Press, National Science Teachers Association

Claire Reinburg has directed NSTA Press, the book-publishing arm of the National Science Teachers Association, for 17 years. In that role, she leads NSTA's efforts to expand its book program and increase resource offerings to teachers of science in grades K through college. NSTA Press publishes 20 new titles per year and has a backlist of over 400 books and e-books. Claire previously served as editorial director of the American Psychiatric Association's publishing subsidiary, directing acquisition and development of new books. Her 30-year career in publishing has included editorial and management positions in journal and book programs of scientific, medical, and educational organizations. She holds a master’s degree in English from Georgetown University.

Ricky Ribeiro

VP, Creative, Manifest

Ricky Ribeiro is a VP, Creative at Manifest. He oversees the content and creative teams which include editors, engagement managers and art directors. He is experienced in conceptualizing and executing content strategies that generate interest, cement credibility and most of all, build real audiences. His track record of collaboration and creativity includes such esteemed brands as CDW, AT&T Digital Life, UPS, Brand USA and Hilton Grand Vacations.

Stefani Roth

Publisher and Managing Director, Print and Digital Content, ASCD

In her role as ASCD Publisher and Managing Director of Print and Digital Products, Stefani Roth supports the editorial teams that acquire and develop long-form and short-form books (ASCD Arias), ASCD Quick Reference Guides, online courses, videos, PD in Focus learning platform, Educational Leadership magazine, Education Update, ASCD Express, and myTeachSource. Roth is an educator by trade and passion, and has served the field for over 25 years in multiple roles: early childhood Montessori teacher, middle and high school English teacher, Odyssey of the Mind coach, elementary school-level coordinator, and volunteer hotline counselor.

Scott Roulet

VP, BPA Media Exchange, BPA Worldwide

Scott Roulet has been leading digital media and information businesses for more than 30 years. He currently serves as Vice President for BPA Worldwide's digital media initiative, the BPA Media Exchange, which includes the first programmatic platform for audited B2B media. Prior to joining BPA, Mr. Roulet co-founded the first large scale B2B digital ad network, BBN Networks, where he served as President until the sale of the company in 2015. Roulet has advised media and information companies, including Kantar and American City Business Journals, in areas of digital strategy. Beginning his career as a print and broadcast journalist, he since has served a variety of executive positions with Cygnus, Virgin Entertainment and Oklahoma Publishing Company.

Jack Semler

President-CEO, Readex Research

Mr. Semler is a native of the Chicago area, raised in the northwestern suburb of Des Plaines. He attended Maine West High School then graduated from Western Illinois University (WIU) in 1977, receiving a B.A. in Mass Communications with minors in Business and German. Upon graduation from WIU, Semler worked as a morning newscaster for a Chicago area radio station. In mid-1978, he joined HBJ publications as Regional Advertising Sales Manager for two professional dental-industry magazines. Two years later, he moved to Stevens Publishing and sold advertising for five of their publications. In July of 1982 Semler joined Readex Research as National Sales Manager. He was promoted to Vice President of Marketing and Sales in 1986 and then to president and CEO in 1989. Readex Research is a survey research firm with a specialty in self-administered surveys, including both online and mail. Customers include media companies, member-driven organizations, other research firms and corporate clients in the U.S., Canada and Europe.

Chitra Sethi

Managing Editor, Technical Content , ASME

Chitra Sethi -Managing Editor, Technical Content, ASME (The American Society of Mechanical Engineers) Chitra Sethi is managing editor of ASME's flagship publication, Mechanical Engineering magazine and technical content. Sethi has over 15 years of experience in technical and online publishing and focuses on emerging technologies and how they impact the society. She is a digital content expert skilled in creating content for web, social media and print; developing cross-platform communications strategies; and producing engaging multimedia content.

Andrew Shackelford

Sales Executive , Walsworth

Andrew has worked with and for state, national, and international associations for over 29 years. He has been intimately involved in every aspect of publishing – from designing and writing association magazines early in his career; to later building and managing association publishing teams with P & L responsibility for over 60 different titles. Recruited by Walsworth in 2013, Andrew partners with internal print and digital publishing resources as well as external ad sales reps, designers, and editors to provide a complete offering of value-added, multi-platform publishing services to his clients. Andrew holds a BFA from Michigan State University, has been happily married for over 29 years, and is the proud father of 3 children.

Brittany Shoul

VP, Director of Sales, MCI USA

Brittany Shoul is the VP, Director of Sales with MCI USA's Sales Services and Solutions division where she manages a team of 20+ sales talents delivering outsourced sales for associations. Brittany has sold advertising and sponsorships for more than 10 associations and has worked directly with 25+ associations to help them maximize their non-dues revenue through media, advertising and event sales. Brittany has served on ASAE's Young Professionals Committee and is currently part of ASAE's Foundation Development Committee. She has previously presented with AM&P on topics related to sales and non-dues revenue generation. Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University. Brittany lives in Baltimore, Maryland with her husband, Matt, and daughter, Emily.

Jen Smith

Vice President, Creative Strategy, MCI USA (formerly Network Media Partners)

Jen Smith, Vice President, Creative Strategy, MCI USA (formerly Network Media Partners) Jen Smith guides editorial and design teams to plan, launch, sustain and assess association communications—both in traditional print and emerging new media formats. Combining award-winning creative talent and outstanding project management skills, Jen specializes in delivering results-based work on time and on budget. She knows that for communication to be effective, cutting-edge design and targeted content go hand in hand. Recognized and honored industry-wide, Jen’s team prides itself on delivering beyond clients' expectations. Jen holds an undergraduate degree in journalism and a Master's Degree in publications design from the University of Baltimore.

Steve Spicer

Director of Content Creation and Editor in Chief, Water Environment & Technology, Water Environment Federation

As Director of Content Creation at the Water Environment Federation, Steve leads a talented team of writers, editors, and managers to produce most Water Environment Federation periodicals as well as several websites. During his tenure at WEF, he has held nearly every editorial role associated with Water Environment & Technology magazine in addition to collaborating closely with the design and advertising teams. With a bachelor’s degrees in chemistry and more than 20 years of periodical experience, he enjoys translating advanced technical information into relatable, clear, audience-specific content. Steve also uses his communication skills and progressive point of view to encourage and empower change management to ensure efficient, nimble, and effective content and product development.

Dan Stevens

President, WorkerBee TV

Dan is the founder of WorkerBee.TV, Inc. a video platform and service organization that has developed modular and turnkey video and multimedia programming models for associations. This capability empowers organizations to configure the model strategically against member needs, organizational goals and financial targets. Dan’s first experience in the association world started in 1991 when he launched a chapter for the Entrepreneurs’ Organization (EO). Today, EO is a global association of over 14,000 entrepreneurs. Dan went on to serve that organization on the International Board of Director in various positions for 5 years, including Global President in 1996-1997. As an entrepreneur, family man and association member, Dan has firsthand experience in growing organizations and leveraging the power of technology to enable growth in a strategic and sustainable manner.

Kate Super

Founder & Executive Producer, Sidford House Media

Kate Super is an award-winning documentary and media producer. She has produced original programming for several major cable networks and directed educational, promotional and social issue short films. As a writer and producer, she brings deep experience in creative non-fiction content development and marketing for a diversity of products including film and educational tools to Sidford House Media. She holds a bachelor�s degree in Sociology from Johns Hopkins University.

Paul Tarricone

Editor and Publisher, LD+A, IES

Paul Tarricone has more than two decades of experience in association and business-to-business publishing, specializing in the engineering, design, construction and facilities management markets. Mr. Tarricone currently serves as Editor and Publisher of Lighting Design + Application, the official magazine of the Illuminating Engineering Society. The magazine has won a number of EXCEL, Association Trends and TABBIE awards for editorial excellence and design. He has also presented at a number of association publishing events in both Washington D.C. and New York

Ruth E. Thaler-Carter

Writer/Editor, I can write about anything!z®

Ruth E. Thaler-Carter is an award-winning freelance writer/editor/proofreader of features, profiles, news stories, conference coverage and more for magazines, newsletters, annual reports, websites, etc., in and beyond the association world. Over the years, she has provided all aspects of publications, from concept through desktop production, to dozens of associations, many of which are AM&P members. Thaler-Carter has been active in AM&P since its days as the Society of National Association Publications (SNAP), writing for the SNAP/AM&P magazine and newsletters, presenting at conferences, participating on the e-mail discussion list, and helping SNAP create and manage its Freelancers Fair. Her association-specific experience includes serving as communications manager for the American National Metric Council and being the first freelance writer with a year’s contract of assignments for the magazine of GWSAE. As the owner of Communication Central, Thaler-Carter created and has hosted an annual conference for freelancers since 2006. She is also the owner of the An American Editor blog, which provides advice and insights about all aspects of editorial and publishing work.

Henry Trotter

Digital Advertising Specialist, Social Driver

Henry Trotter helps businesses create connections with their audiences on social media. Henry directs paid social media strategy for Social Driver, a digital agency in Washington, DC that has worked with hundreds of associations and nonprofits of all sizes, including the American Hospital Association, the National Association of Convenience Stores, and the American Heart Association. Through a deep understanding of what motivates people on social media, Social Driver drives conversations, grows event attendance and builds engaged online communities.

Alexandra Tzoumas

Principal, Content Worx

Alex is a publishing, design, and production professional with more than 20 years of experience focusing on various aspects of media including writing, designing, advertising, and marketing for magazines, conferences, and websites. Alex heads our staff to ensure the creative product is in-step with your editorial approach and vision.

Joe Vallina CAE

Director, Product Management, Nursing Knowledge Center, American Nurses Association

Joe Vallina, CAE, MBA, MSM specializes in innovative approaches to association strategy. As the Director of Product Management at the American Nurses Association and as a past president of Association Media & Publishing, Joe has worked to enable better content through revenue via new sponsorship and distribution approaches and he has spearheaded new media initiatives that breathed life into existing programs.

Dianne Vance

CAE, Former Director, Ad Sales and Business Development ASCE, ASCE

Dianne Vance, CAE is an association executive with 20+ years of ad sales/publishing experience in high profile, large membership associations. Dianne served as Director, Ad Sales and Business Development for American Society of Civil Engineers (ASCE) for 12 years. In this role, she directed sales activities for two major print publications, ASCE's job board, and various other digital media properties. Prior to joining ASCE, Dianne held the position of National Advertising Manager for National Automobile Dealers Association (NADA). In this role, Dianne increased ad revenue for its monthly publication, and sold sponsorships and Convention TV advertising spots. Dianne has won 2 EXCEL awards for ASCE media kits and has held the CAE designation since 2009.

Erin Walpole

Editor/Project Manager, American Nurses Association

Erin E. Walpole, PMP, has worked in publishing for over 10 years. She began her career as a marketing assistant at Rowman and Littlefield Publishing Group, but quickly transitioned to Acquisitions Editing in their academic publishing arm, Lexington Books. She has worked as the Editor/Project Manager at the American Nurses Association since 2014, where she oversees acquisitions and production of ANA's book publications. She gained her Project Management Professional Certification in 2015. In her spare time she leads a troop of girl scouts and teaches cello for beginners.

Mike Walsh

Managing Director, Sales and Publishing, American Welding Society

Michael Walsh is the Managing Director, Sales and Publishing for the American Welding Society (AWS) where he develops and directs his sales team to achieve sales success for the Society. Additionally, he works with strategic sales channel partners to drive growth for AWS. Mike also manages the publishing team within the Society which publishes several periodicals – a team being pushed to transition from traditional print publications to new media formats. Mike has 20+ years of experience in building successful teams in scholarly and technical associations/societies. Mike holds and undergraduate degree in chemistry from the United States Military Academy, and a Master’s Degree in business administration from West Virginia University.

Louanne Welgoss

Co-Founder, LTD Creative

Louanne has over 25 years of experience designing magazines, websites, and membership communications. Before she started LTD Creative in 2001, she worked for corporations such as BP, Advanstar Communications, and Hanley Wood. She currently serves on the Board of the Downtown Frederick Partnership, the Community Foundation of Frederick, and is a Past President of the AAF-Greater Frederick. She holds a BFA from Ohio University. Louanne is an avid road cyclist and resides in Frederick with her dog, two cats, and is a mom to Sara, a sophomore at JMU.

Michael Winkleman

President, Leverage Media LLC

A longtime business editor, magazine packager, and content developer, Mike Winkleman is a content marketing professional who co-founded Leverage Media in 2001, after running custom publishing at American Lawyer Media and Chief Executive magazine and heading up the Business Publications Division at Faulkner & Gray. He first became interested in content marketing—then known as custom publishing—as special reports editor at Adweek. Mike’s company is an award-winning content marketing firm based in Hastings-on-Hudson, NY, that develops, writes, designs, produces, and distributes a wide range of print and digital thought leadership-oriented branded content vehicles for associations, law firms, financial services firms, and other businesses. A former board member of AM&P, Mike was presented with AM&P’s Mitch Mohanna Lifetime Achievement Award in 2018. He’d previously received The Content Council’s John Caldwell Lifetime Achievement Award, after several years as chair of TCC. Mike writes and speaks frequently on topics related to content marketing.

Theresa Witham

Managing Editor/Publisher, CUES

Theresa Witham is the managing editor and publisher for CU Management magazine, published monthly by CUES, an international membership association for credit union executives. Each issue of the print magazine features subjects relating to credit union general management, operations, marketing, human resources and the board of directors. She has over 20 years of writing and editing experience, most of it at CUES. In October 2018, CUES launched a new content hub for CU Management at, bringing together a variety of content—including the magazine, online columns, blog posts, podcasts, videos and whitepapers—into one easy-to-navigate website. CUES is located in Madison, Wisconsin but Theresa works remotely near Baltimore, Maryland.

Lauren Wolf

Ph.D., Deputy Editorial Director, Executive Editor, Science, Chemical & Engineering News, American Chemical Society

Lauren Wolf is the deputy editorial director and science desk editor for Chemical & Engineering News. She manages a group of about 15 reporters and editors to produce must-read, -see, and -hear stories about the molecular world, including those about critter chemistry, space chemistry, nanotech, and more. Before C&EN, Lauren burned things in a dark laser lab as a postdoc at the National Institute of Standards & Technology. She obtained her Ph.D. in chemistry from Boston University. She now lives and works in Washington, D.C., and she loves wine science, brain science, and bowling.

Jeanne Zucker

SVP, Healthcare Partnerships, Practice Lead, Muscular Dystrophy Association

Jeanne Zucker currently serves as the Senior Vice President of Healthcare Partnerships for the Muscular Dystrophy Association (MDA) supporting the organization’s mission to transform the lives of people affected by muscular dystrophy, ALS and related neuromuscular diseases. Within her recently created role, Jeanne is responsible for forging new relationships with healthcare organizations across a broad range of industries including pharma, biotech, specialty and retail pharmacy, DME and technology. She is also responsible for developing programs that meet the unique needs of neuromuscular disease patients, clinicians and caregivers centered around education, community awareness, and insights. Prior to her role with MDA, Jeanne served as Vice President Client Development for Emerging Markets within the Enterprise Division of athenahealth, a leading provider of cloud-based, network enabled EHR, revenue cycle management, and population health services. Jeanne provided service support to many of athena’s largest clients including payers, hospital-based specialty providers, labs, retail clinics, and urgent care operators. Within this capacity, Jeanne served on the Board of Directors of the Urgent Care Association of America (UCAOA) and additionally served as an Executive Sponsor for the Convenient Care Association. Prior to athena, Jeanne held the position of Senior Vice President, Client Relations for InfoMedics, Inc., a health care services organization focused on patient feedback and support programs for the pharmaceutical industry. Before moving into the pharmaceutical industry, Jeanne was with Private Healthcare Systems, Inc. within the managed care industry, where she served in a series of progressive leadership roles starting as Associate Regional Manager and culminating in her role as Vice President, Network Services. Jeanne holds a degree in Psychobiology and Neurobiology from Wellesley College and resides in Portsmouth, NH. An active member of the Healthcare Businesswomen’s Association (HBA), Jeanne has held numerous roles at the chapter and corporate board level including President elect in 2013, President of the Association in 2014, and now President Emeritus.