Print Schedule

Tuesday, June 5

7:30 a.m. - 7:00 p.m.

Registration

8:00 a.m. - 4:00 p.m.

Pre-Conference Workshop A: Best Practices in Direct Response Marketing

Get more from your attendance by joining us for this full-day workshop focused on developing the most critical marketing skills, strategies and techniques you need in direct response marketing.

8:00 AM-9:00 AM - Breakfast

9:00 AM-12:00 PM - Online Copywriting Bootcamp: Proven Formulas for Increased Sales
How would you like to double or triple response to your direct response emails or conversion landing pages?  How would you like to dramatically increase click-throughs from your website home page? The secret to setting breakthrough response records for your online direct marketing—and significantly boosting your sales—starts with a set of proven formulas for writing copy that moves people. The truth is, when most publishers and information marketers create copy, they’re winging it—making it up as every time they sit down to write. That’s hard work, and the results are hit and miss—mostly miss. In this intensive 3.5 hour bootcamp, you’ll learn powerful rules for creating compelling subject lines, headlines, emails, landing pages and home pages. These formulas will make your job easier—so you can write copy faster—and supercharge the results you generate. Part of this session will include a critique and tune-up suggestions for any marketing copy you wish to submit (in advance of the seminar). This session is taught by marketing and copywriting legend and SIPA Hall of Famer Jim Sinkinson.

12:00-1:00 PM - Lunch

1:00-1:50 PM - 50 Best Ideas for Boosting Your Marketing Programs 
In this fast-paced session, you’ll get 50 ideas to get more results from your marketing. From quick-hit tactics to big-picture strategy, from online to print, and everywhere in between, this session covers proven methods that will boost your marketing results…and every idea is boiled down to specific details that you can take back to the office with you.

1:55-2:45 PM - 12 Secrets to Profitable Direct Mail in an Online World
Direct mail has found a renewal, thanks to many online marketing strategies, techniques and improved data modeling. You’ll discover what is working in direct mail today and how to implement it yourself.

2:45-2:55 PM - Break

2:55-3:45 PM - Crafting Winning Calls to Action, Response Devices, and Offers

You’ve got a great product, an on-point promotion, and targeted prospects. Now, it’s up to your CTAs, response devices, and shopping carts to close the deal.  In this wide-ranging session, you’ll learn digital and print best practices for asking for the order, creating response devices that reinforce value, and developing compelling offers.  This session is taught by veteran marketer and award-winning copywriter, Barbara Weckstein Kaplowitz.

3:45-4:00 PM - Wrap-Up 

Breakfast and lunch are included for workshop registrants.

Workshop Leaders:

Craig Huey, President, Creative Direct Marketing Group, Inc.

Charity Huff, CEO, January Spring

Barbara Weckstein Kaplowitz, President, Big Huge Ideas

Jim Sinkinson, Partner, Fired Up! Marketing

12:00 p.m. - 4:00 p.m.

Pre-Conference Workshop B: A Stream come true: Using Facebook Live, YouTube and streaming tech to gain greater exposure

Come join this comprehensive workshop that dives deep into modern video best practices, storytelling, practical tip and tricks and video streaming techniques to make your videos thrive on the web.

  • The Modern Video Workflow. Learn how to create low-cost, compelling visual content for your audience. Master the steps to produce an engaging video story and the gear you’ll need to succeed.
  • Edit like a Pro. Learn the core concepts of video editing and discover how to hook your viewer and keep them watching until the final frame.
  • Make your Streams Come True. Get your smart phones ready because we are about to go live on Facebook. A step-by-step approach to getting the most out of your LIVE experience. Explore Facebook Live, Instagram, YouTube and professional Live Streaming and discover how you can deepen your customer relationships and gain brand new ones.

Lunch is included for workshop registrants.

Workshop Leader:

Brian Malone, CEO, Malone Media

4:30 p.m. - 5:00 p.m.

New Member Welcome Reception

5:00 p.m. - 7:00 p.m.

Welcome Reception

7:15 p.m. - 9:30 p.m.

Dutch Treat Networking Dinner at P.J. Clarke's

Meet in Lobby at 7:00 PM
Join us for this evening of easy-going networking, idea sharing and fun at a nearby restaurant. Separate checks will be provided. RSVP to orouse@siia.net. 

Wednesday, June 6

7:00 a.m. - 8:00 a.m.

Fun Run

7:00 a.m. - 8:00 p.m.

Registration

7:45 a.m. - 8:45 a.m.

Legal Eagle Networking Breakfast

Join Jack Simms, partner at Wittliff Cutter Austin, and Chris Mohr, general counsel for SIIA for an informal discussion on the legal issues most relevant to the publishing and information industry today.

7:45 a.m. - 8:45 a.m.

Networking Breakfast

8:45 a.m. - 9:00 a.m.

Welcome and Opening Remarks

Hosts:

Nancy Brand, Managing Director, SIPA

Gregory Hart, Director of Marketing, PSMJ Resources, Inc. and Conference Chair

9:00 a.m. - 9:35 a.m.

Opening Keynote Presentation

Learn how The Atlantic and its subsidiaries gained prominence and achieved immense growth through strategic planning and technology investment.

Keynote Speaker:

Tim Hartman, CEO, Government Executive Media Group

9:35 a.m. - 9:45 a.m.

Industry Insight: Reduce Subscriber Churn by Unifying First-Party Data in a CDP

Learn how Brief Media, a publisher that specializes in content for small animal veterinarians, used a customer data platform (CDP) to make their audience data more actionable and improve their bottom line.

By unifying all of the first-party data that existed in disparate siloes across their marketing technology stack, Brief Media was able to:

  • Integrate publication data, behavioral data, and marketing engagement data across all platforms and products to create robust, person-level profiles
  • Build richer audience segments based on a combination of demographics, job function, subscriber status, interests, and engagement levels
  • Increase revenue and reduce subscriber churn with personalized offers and calls-to-action for renewal, delivered on their website and mobile app

Presenter:

Patrick Crane, Account Executive, BlueConic

9:45 a.m. - 10:15 a.m.

Networking Break

10:15 a.m. - 11:10 a.m.

Content Development

Customer Experience

Management/Leadership

Marketing

Sales

Strategy/Business Model Innovation

Best Practices for Webinar Production: a Three-Year Longitudinal Look at What Works and What Doesn't

Transforming Your Website into a New Prospect Magnet

Attracting, Retaining and Engaging Top Talent

Optimizing Your Social Media Marketing Efforts

How to Make it Easy to Buy from You and Close More Sales

M&A Update: The Latest Trends in Valuation, Deal Structure and Integration Planning

11:15 a.m. - 12:10 p.m.

Content Development

Customer Experience

Management/Leadership

Marketing

Sales

Strategy/Business Model Innovation

Content Development Without a Calendar

Maximum Engagement: Re-Inventing The Aging Conference Model

What Publishers Need to Know about U.S. Tax Reform

Data-Driven Marketing Essentials: The KPIs You Can't (and sometimes can) Live Without

Managing a Sales Team

Adaptable, Practical, Profitable - Media Technology Transformation

12:15 p.m. - 2:15 p.m.

SIPAwards Luncheon

2:20 p.m. - 3:15 p.m.

Content Development

Customer Experience

Management/Leadership

Marketing

Sales

Strategy/Business Model Innovation

Pivoting Your Editorial Team to Use Data

Using Customer Data to Quickly Drive Your Revenue Growth

Creating a High-Performance Culture Across Your Company

18 Amazing Ways to Improve Response with Integrated Multi-Channel Marketing

The Sales Doctor is In

Global Niche Opportunities and Content Strategies for Information 4.0

3:25 p.m. - 4:25 p.m.

Speed Networking

Join us for this popular session designed to accelerate your business contacts. 

4:30 p.m. - 5:00 p.m.

Networking Break

5:00 p.m. - 6:00 p.m.

Roundtables

Roundtables are a great way to engage in discussions on a specific topic, giving and receiving targeted feedback and meeting colleagues with similar interests. There will be two 30-minute rounds, so you can choose two different topics. Attendees will vote on their top selections prior to the conference for this always popular session.

6:00 p.m. - 7:00 p.m.

Opening Night Networking Reception

7:15 p.m. - 9:30 p.m.

Dine Around Networking Dinner at 14K Restaurant

Meet in Lobby at 7:00 PM
Join us for this evening of easy-going networking, idea sharing and fun at a nearby restaurant. Separate checks will be provided. RSVP to orouse@siia.net. 

Thursday, June 7

7:00 a.m. - 8:00 a.m.

Fun Run

7:00 a.m. - 1:00 p.m.

Registration

8:00 a.m. - 8:50 a.m.

Networking Breakfast & Birds-of-a-feather Roundtables

Sign up for one of our birds-of-a-feather roundtables and enjoy breakfast and conversation with your peers. Learn what others in your role at similar companies have done or are doing to advance their organizations and business opportunities in these areas:

  • Marketing
  • Content Development
  • Small and Medium Business Owners 

9:00 a.m. - 9:45 a.m.

Data Monetization: Inspired Strategies to Compete with Big Data

The data marketplace is dominated by global public company brands with installed platforms in consumer behavior, the Internet of Things, business transactions, tech services, and more. Google can’t “move the needle” with niche data productization, so this big company dominance leaves the data field wide open for the rest of us. We’ll share data product success stories using nimble strategies such as: “small” data, licensing, outsourcing commodity activities, external data connectors, API successes and failures, custom updating, anomaly detection, data validation improvements, platform pricing, and more.

Keynote Speaker:

David Foster, CEO, Business Valuation Resources

9:45 a.m. - 10:15 a.m.

Networking Break

10:15 a.m. - 11:10 a.m.

Content Development

Customer Experience

Management/Leadership

Marketing

Sales

Strategy/Business Model Innovation

Podcasting: A Guide to Getting Started

Machine Learning - Practical Applications including Market Segmentation, Predictive Coding and Process Improvement

Making Diversity a Competitive Advantage

SEO: How to Get the Right Content Visible in the Right Searches

Rapid Fire Session: Sales Advice To Live By

Reinventing Your Customer Relationship through New Product Strategy, Embedded Learning and User Design

11:15 a.m. - 12:10 p.m.

Content Development

Customer Experience

Management/Leadership

Marketing

Sales

Strategy/Business Model Innovation

How to Successfully Launch an Online Training Program: It's Easier Than You Think

Safeguarding Your Customer Data and the GDPR

Panel: Women's Leadership

Lead Pipes: How old metal can achieve better results for 21st Century marketers

The Good, Bad and Ugly of Multimedia Sales Guides

Membership Models: The Five Forces to Success

12:15 p.m. - 1:00 p.m.

Best-of-the-Best Wrap-up Session

Join us for a fast-paced round of the best takeaways from the conference. Members of the program committee will share their top insights and welcome you to share yours as well.

1:30 p.m. - 3:30 p.m.

Post-Conference Networking Lunch

Founding Farmers - Meet in Lobby at 1:15 PM
Come together with fellow attendees for this post-conference debrief over lunch. Continue conversations, start new ones and share notes from your time at SIPA Annual 2018.

Separate checks will be provided. RSVP to orouse@siia.net.