PRINT SCHEDULE

Monday, June 3


7:30 a.m. - 7:00 p.m.

Registration


12:00 p.m. - 4:05 p.m.

Workshop: Information Memberships: A Proven Model for Increasing Customer Engagement, Improving Retention and Boosting Lifetime Sales

Information providers are increasingly turning to membership business models as a way of ratcheting up their relationships with customers and, therefore, their customer retention rates and lifetime value.

While a true membership relationship can indeed create more intense emotional and longer-term relationships, the membership experience is more profound than simply changing the name of a customer or subscriber to “member.” If we want the benefits of a membership relationship, what are the qualities our relationships with members must have that make them different—more special, valuable and enduring?

While membership generally has a set of objective features that we can—and should—provide to members, membership just as importantly is an emotional experience. Creating that emotional experience—actually a set of experiences—is the key to all successful, profitable membership organizations.

Finally, memberships open up the possibility of creating deeper financial relationships—by increasing the frequency and amount of sales to members and by increasing the profit margins of those sales. Thus, membership relationships can lead to dramatic increases in overall sales and profits.

Workshop Leader:

Jim Sinkinson, Partner, Fired Up! Marketing


12:00 p.m. - 4:00 p.m.

Workshop: Extraordinary Examples for Marketing, Product Development and Sales and How to implement them successfully into your publishing house

A firework of ideas and methods from successful businesses to increase measurably turnover and profit.

Get more than 30 proven examples and procedures on how to increase your turnover and double your profit as well as instructions on how to implement them into your publishing business next week. Learn how to:

  • Determine the highest price which the customer will pay
  • Increase prices while strengthening the customer relationship
  • Position with EST and focusing on the greatest pain points
  • Promoting your customers to a hero-and you will be the highly paid mentor.
  • Get the necessary information from your customers to develop a high-value product 
  • Discover the two most important criteria of a successful product

Click here for further benefits of the workshop

Use these examples to increase your turnover and even more significantly boost your profit at this workshop!

Workshop Leaders:

Denise Elliott, CEO, Kiplinger Washington Editors, Inc.

Arno Langbehn, CEO, B. Behr's Verlag GmbH & Co. KG

Chris Moffa, Marketing Director, Kiplinger


2:00 p.m. - 3:30 p.m.

Federal and International Privacy Policy Update: What You Need to Know

Canada's Anti-Spam Legislation, EU’s GDPR and most recently the California Consumer Privacy Act are keeping smart business operators and marketers on their toes to continue to find creative and effective ways to reach their target audiences. While email, behavioral marketing tools, customer data platforms and other technologies are leveraged to more finely tune messaging, frequency and timing, the first step is ensuring proper protocols are followed with data collection, storage and use. Attend this free session led by SIIA’s Senior Director of Technology Policy, Sara DePaul, on the most pertinent privacy laws and policies to the publishing and technology industry. Gain an understanding of how these laws will impact your own organization’s handling of customer data and communications, how these have been enforced and the consequences of violations.

Presenter:

Sara DePaul, Senior Director, Technology Policy, SIIA


4:30 p.m. - 5:00 p.m.

New Member Welcome Reception


5:00 p.m. - 7:00 p.m.

Welcome Reception


7:15 p.m. - 9:30 p.m.

Dutch Treat Networking Dinner

Meet in Lobby at 7:00pm
Join us for this evening of easy-going networking, idea sharing and fun at a nearby restaurant. Seperate checks will be provided. RSVP to orouse@siia.net.


Tuesday, June 4


7:00 a.m. - 8:00 p.m.

Registration


7:45 a.m. - 8:45 a.m.

Networking Breakfast

Legal Eagle Networking Breakfast

Join us for a discussion on the pressing legal issues facing publishers and information companies today. Have a specific topic you want addressed? Email nbrand@siia.net

Hosts:

Christopher Mohr, General Counsel, Vice President of Intellectual Property, SIIA


8:45 a.m. - 9:00 a.m.

Welcome and Opening Remarks

Hosts:

Nancy Brand, Managing Director, SIPA

Adam Goldstein, Publisher, Business Management Daily


9:00 a.m. - 9:45 a.m.

Politico Pro: Lessons Learned From the Ups and Downs of Becoming a Subscription-Driven

It’s easy to tout success. Hiring the right talent, making smart investments, understanding the needs of customers.  What isn’t as easy – confronting mistakes. During this presentation, POLITICO Pro’s Danica Stanciu will share how POLITICO has transformed itself into a business to which more than half its revenues comes from subscriptions. Danica will dive into some of the biggest mistakes POLITICO Pro has made across the past years, and lessons learned while building a successful subscription business.

As part of this continued evolution, POLITICO Pro is distinguishing itself from the competition with a differentiated experience. Pro’s vision is to deliver not only superior news, but also the ability to dig deeper, with prior news and analysis, source materials, infographics and legislative information, and more.

Keynote Speaker:

Danica Stanciu, Vice President, POLITICO


9:45 a.m. - 10:15 a.m.

Networking Break


10:15 a.m. - 11:10 a.m.

Content

How 3 Publishers Became Award-Winning Podcasters

Events: Conferences and Webinars

Event Marketing: How to Grow Your Event Registrants And Target The Right Audience

Marketing

So Many Ideas, So Little Time: How smart executives use data to prioritize growth efforts

Strategy/Business Model Innovation

Repositioning a B2B information business within the value chain: a customer-centric approach to maximizing recurring revenues

The Customer: Sales, Retention and Experience

Customer Onboarding, Engagement & Renewal Braintrust


11:15 a.m. - 12:10 p.m.

Content

The Future of Media: Evolving Editors into Product Managers

Events: Conferences and Webinars

Launching a New Event and Reinvigorating Existing Ones

Marketing

OPIS RetailSuite 2018 Brand Awareness + Lead Generation Campaign

Strategy/Business Model Innovation

From Free to Paid: How to Develop New Products Using Beta Tests

The Customer: Sales, Retention and Experience

High-End Premium Membership Models That Solidify Loyalty and Thought Leadership Positioning


12:15 p.m. - 2:15 p.m.

SIPAwards Luncheon


2:20 p.m. - 3:15 p.m.

Content

Trends in High-Value Research Publishing

Events: Conferences and Webinars

Deploying Webinar Attendee Analytics to Drive Marketing and Strategic Decision Making

Marketing

Everybody In: How to Utilize Your Entire Team When Generating New Ideas that Boost the Bottom Line

Strategy/Business Model Innovation

Selling Partner Products: How to Recover When the Relationship Fails

The Customer: Sales, Retention and Experience

Lessons Learned From Selling Corporate Licenses to Fortune 500 Companies


3:25 p.m. - 4:25 p.m.

Speed Networking


4:30 p.m. - 5:00 p.m.

Networking Break


5:00 p.m. - 6:00 p.m.

Roundtables

Roundtables are a great way to engage in discussions on a specific topic, giving and receiving targeted feedback and meeting colleagues with similar interests. There will be two 30-minute rounds, so you can choose two different topics. Attendees will vote on their top selections prior to the conference for this always popular session.


6:00 p.m. - 7:00 p.m.

Opening Night Networking Reception


7:15 p.m. - 9:30 p.m.

Dine Around Networking Dinner

Join us for this evening of easy-going networking, idea sharing and fun at a nearby restaurant. Separate checks will be provided. RSVP to orouse@siia.net. 


Wednesday, June 5


7:00 a.m. - 1:00 p.m.

Registration


8:00 a.m. - 8:50 a.m.

Networking Breakfast & Birds-of-a-feather Roundtables

Choose your breakfast experience! Join fellow Marketers, Content Masters or Small and Medium Business Owners for a more focused discussion or join the general community for this morning's meal.


9:00 a.m. - 9:45 a.m.

Cutting Through the Hype and Unleashing the Opportunity of AI

Artificial intelligence (AI) is increasingly allowing us to create solutions to difficult problems and deliver tangible benefits in many applications that have been impossible or prohibitively costly.  AI has already lead to substantial changes in our consumer lives, and will continue to change the way we work.  AI today is about creating tools that augment our capabilities and enhance our intelligence to perform specific tasks. Often that means using large amounts data in ways that were unachievable before - from ingestion to analysis to content creation.  

As AI has gained recognition and sparked public interest, much of the discourse has increased the misunderstanding and hype around machine learning and AI - leading to unrealistic expectations of the capabilities or socio-economic changes that are often disconnected from the reality on the ground. 

In this practical and provocative talk, AI expert Vlad Eidelman, VP of Research for SIPA member FiscalNote, will separate fact from myth and help you understand how AI can drive your creation of new products and other opportunities within your operation.

Keynote Speaker:

Vlad Eidelman, VP of Research, FiscalNote


9:45 a.m. - 10:15 a.m.

Networking Break


10:15 a.m. - 11:10 a.m.

Content

Numbers Drive Engagement: Telling Compelling Stories Using Data

Events: Conferences and Webinars

Lift Your Event Attendance By 50% Using Multi-Media Marketing Tactics

Marketing

SEO and Analytics Best Practices for Content Creators

Strategy/Business Model Innovation

What's Keeping You Up at Night? The Secrets to Success with the Membership Model

The Customer: Sales, Retention and Experience

Product and Pricing Strategies to Bring in More Customers to Spend More Money


11:15 a.m. - 12:10 p.m.

Content

Content is a Fixed Cost: How One Publisher Saved $65k and Made their Staff Happier

Events: Conferences and Webinars

Conferences: Strategic and Tactical Tips for Success

Marketing

Sales Training Flash Bootcamp for Marketers: Turn These Powerful Principles into Breakthrough Marketing Materials

Strategy/Business Model Innovation

Tech-powered, but people-driven publishing: a SEE case study

The Customer: Sales, Retention and Experience

The New Frontier of Digital Media Sales Strategy: Relationship Building and Conveying Value


12:15 p.m. - 1:00 p.m.

Keynote Panel: Keys to Success for 2019 and Beyond: Views from the C-Suite

Success in our industry requires nimble organizations and leaders who can build on success without being captive to it.  Don’t miss this keynote session with some of the most successful, innovative leaders as they reveal their keys to overcoming the challenges they face, and most importantly, profiting from their opportunities.  This power panel represents a range of companies — large and small, B2B and B2C — and will send you home with great ideas and inspiration for what you can do in your organization to Make More Money!

Moderator:

Ed Coburn, President, Cabot Wealth Network

Panelists:

Denise Elliott, CEO, Kiplinger Washington Editors, Inc.

Heather Farley, COO, Access Intelligence

David Foster, CEO, Business Valuation Resources

Meg Hargreaves, Managing Director, Content Partnerships, FiscalNote

Mike Lessiter, President, Lessiter Media Inc.


1:00 p.m. - 1:05 p.m.

Closing Remarks


1:30 p.m. - 3:00 p.m.

Dutch Treat Networking Lunch

Come together with fellow attendees to continue conversations, start new ones and share notes from your time at SIPA Annual 2019.

Separate checks will be provided. RSVP to orouse@siia.net. 


3:30 p.m. - 4:30 p.m.

Marketing Masters: Interactive Discussion

Bring your specific marketing challenges and questions to this interactive session and hear candid feedback from other industry professionals on what's working, what they're testing and lessons learned from research, trial and sometimes error.