Print Schedule

Separate registration required.

Complete Schedule

Association Media & Publishing honors the year’s best publications, communications, writing, design, marketing campaigns, podcasts, blogs, and more. In addition, don’t miss the presentation of the Mohanna Lifetime Achievement Award and Emerging Association Publishing Leaders Awards. (Separate Registration Required)

Multi-Generational challenges are impacting organizations in a way that has never been felt. Increasing our Multi-Generational Intelligence ™ will help Leaders and Team Members better understand the variety of experiences and lenses impacting discussions and decisions from the Lunch room to the Boardroom. During his Keynote Dr. Pogue will share strategies and insights to help us all engage across the generations in a way that is sustainable. Be prepared to feel a little uncomfortable and maybe a little vulnerable as we use Multi-Generational Intelligence ™ to increase our ability to Engage, Attract and Retain members. 

Sponsored by:


Keynote Speaker:

James Pogue, Ph.D., CEO, James Pogue Enterprises

Panelists:

Rebecca Harp, Subscription Strategist, American Academy of Family Physicians

Larry Hoffer, President & CEO, Woodworking Machinery Industry Association

Jenny Mazer, Director, Creative Services, Society of Human Resource Management

This presentation includes two key areas where associations are defending their publications: externally, from copyright and patent infringements, and internally, from the threats of budget cuts or evensunsetting. Harvey R. Levenson will discuss how the growth of digital media and related software has created challenges for intellectual property protection, particularly for copyrights and patents. Software, the hidden technology, has made copyrights easy to violate and infringements difficult to detect, and has inspired the growth of patent trolls. This presentation unmasks the situation for publishers and provides guidance on how to protect copyrights for text and pictorial elements in print and e-publications. Built on case studies, the presentation will address copyright law and the United States code, the Fair Use standard, and the positive and negative positions within the publishing industry on Digital Rights Management (DRM).

Joe Vallina, CAE, MBA, MSM, will take on the internal challenges. It happens to the best of us: revenues in the organization dip and the CFO or CEO start looking for things to cut. And boy, does that postage and printing number look tempting…everything’s digital these days anyway, right? We know that successful association media strategy includes all media, including print. But how do you make a compelling case to the powers that be that it’s penny-wise, pound-foolish to cut the publication? Come learn strategies and skills you can use to make your case and keep your association’s media complete.

Sponsored by:

Lane Press

Panelists:

Harvey R. Levenson, Professor Emeritus, Cal Poly State University (San Luis Obispo, CA)

One of the issues facing all of us — and especially the members of our associations — is information overload: too many emails from too many sources every day. Mark A. Newman has been editor of the Endocrine Society’s Endocrine News for over five years after several tours of duty in B2B, regional, and consumer magazine publishing. Aside from instituting a stem-to-stern redesign of the publication’s print and web properties, he put the publication on Twitter and launched a new e-newsletter. He will detail what went into that launch (with a staff of only two), where he found content, and what kind of difference it made to the all-important bottom line.

Co-presenter Robert Flynn, CEO of Aggregage, Inc., will discuss how an association can be the arbiter of what its members would consider “news” when curating content for an e-newsletter. By better understanding all the types of curation methods available, an association can make better choices about what to send out to its members. He will also discuss how B2B marketers have handled this situation as their industries have seen a demise of print publications in their respective fields.

Panelists:

Robert Flynn, CEO, Aggregage, Inc.

Mark Newman, Editor, Endocrine Society

While content marketing is becoming a growing source of publication-based revenue for associations, showing up as advertorials in magazines and native ads on websites, it has an increasingly important role to play in generating not only revenue but attendance at association conferences and events. Here's a look at how several associations - and other organizations—are working with advertisers, sponsors, and exhibitors to successfully build awareness and excitement before, during, and after their conferences and events through solid, strategic, and inventive branded content.

Panelists:

Sarah Loeffler, Director, Custom Media, PMMI Media Group

Michael Winkleman, President, Leverage Media LLC

Sabatier will moderate a panel of leading industry services providers and a veteran association publishing executive as they focus on the “not so obvious” findings from the AM&P benchmark study. They will then highlight specific opportunities (actions and tactics) that associations can leverage within publishing programs.

Moderator:

Lou Ann Sabatier, Principal, Sabatier Consulting

Panelists:

Carrie Hartin, President, Sales Solutions & Services, MCI USA (formerly Network Media Partners)

Marlene Hendrickson, Senior Director, Publishing and Marketing, American Staffing Association

F. Duncan Lewis, Director of Business Development, Sheridan

Jaime Painter, Vice President Client Strategy, Imagination

What if instead of chasing “likes,” you used social media to expand the read of your publication? Learn how the world’s leading chemistry news organization is using Instagram to share stories and inspire conversation outside of the traditional bubble. Then a staff of a small medical journal will share the story behind how social media lead to a presentation at TEDMEDx, a special issue sourced entirely with contributors from social media, and the first patients to join a radiology journal’s editorial board. Attendees with leave with a strategy for setting goals, prioritizing their resources, and finding meaningful engagement on social media. 

Panelists:

Lyndsee Cordes, Sr. Managing Editor, American College of Radiology

Dorea Reeser, Audience Engagement Editor, Chemical & Engineering News, American Chemical Society

Jess Siswick, Digital Content Editor, American College of Radiology

How do you get approval on your new ideas? What do you need to know before you present your idea to your CEO or senior management team? In this session, you'll hear three techniques that will help you sell your idea to the boss. Plus, you’ll learn from real-world examples that worked (and the ones that didn’t) during our interactive part of the session.

Co-Presenter:

Kimberly Howard, CAE, President, Write Communications, LLC

Liz Novak, Editor-In-Chief, International Association of Plastics Distribution

Associations are using closed groups on LinkedIn, Facebook and other networks to foster discussion among members, disseminate content and increase engagement. But there are many different choices in platforms, and closed groups are not necessarily the best solution to achieve your communications goals. Learn about the risks and rewards associated with these tools, and best practices for how to use them in the most effective way. 

Presenter:

Meg White, managing editor of REALTOR Magazine, REALTOR Magazine

Physics Today magazine ran an essay competition for its readers to challenge and engage them. Four of the 200 entries received were so good that the association published them in a special issue. Charles Day will share how to run your own competition to ensure similar success.

Using the story of the 126-year-old American Spirit magazine, Jamie Roberts will show how print publications can evolve their brand and appeal to a new generation. She will discuss how to keep a magazine about a well-worn focus like history relevant to today, use examples of an organization showing its mission in practice, and discuss how a collaborative process involving expert readers can generate compelling content.

Panelists:

Charles Day, Editor in Chief, American Institute of Physics

Jamie Roberts, Editorial Director, Hammock. Inc.

All content is a form of storytelling. It works best when members are not only the target audience of the content, but also invited into the storytelling process. Members look to their associations for information, community, and education—providing high-quality content in a variety of mediums can achieve all three of these goals. Where do we find relevant stories, nurture existing and emerging voices, and effectively integrate content to engage readers? Two associations—one large and one small—share big picture tips as well as details on creating an ongoing conversation among and with your members.

Co-Presenter:

Teresa Brinati, Director of Publishing, Society of American Archivists

Janet Kornas, Managing Editor, GLC

Globally, about 270 billion emails are sent every day, translating to an average of 121 emails for the average office worker. And while we’re constantly bombarded with email communications, more than a third of us say we never find marketing emails to be useful. Clearly, for an email marketer, it’s difficult to break through the clutter. The good news: there are strategies that can help optimize campaigns to reach the right people - at the right day, time and frequency. During this session, you’ll hear a review of a sample of some of the latest research on the best day, time and frequency to send email communications. And, you’ll see research in action via a case study on what one association did to take its email efforts to the next level.

Co-Presenter:

Scott Oser, President, Scott Oser Associates, Inc.

Mollie Turner Wiard, Marketing Strategist, American Counseling Association

Your editorial board needs proper care, encouragement, and nurturing in a positive environment. Learn the basics from two association case studies, including how and why they launched editorial boards for their journals, the choices to be made in building a board, the benefits the associations have realized, and what they learned in the process. 

Sponsored by:

Lane Press

Panelists:

Zebley Foster, Editorial and Production Specialist, Federal Bar Association

Valerie Norville, Editorial Director, NASBE

Sarah Perlman, Associate Director of Marketing and Creative Development, ATSSA

What are the exciting technologies that association publishers and communicators should be implementing to improve the reader/member experience? How can technology take your publishing activities to the next level? This panel of technology experts will share their expertise and help associations understand which technologies should be on their radar and why.

Moderator:

Erin Pressley, Vice President, Education & Media, NACS

Panelists:

Robert Flynn, CEO, Aggregage, Inc.

Jonny Kaldor, Founder and CEO, Pugpig

Keanan Koppenhaver, CTO, Alpha Particle

 

Participant:

Thomas Sanchez, CEO, Social Driver

Many associations are challenged with agreeing on how a publication’s identity should fit within its overall brand strategy. In this session, two associations come together to share their individual stories of redesign, with goals of re-examining content, refreshing design and, most importantly, tying their member magazines more closely to their respective associations and missions. Hear Military Officer and Workspan magazines’ journeys toward developing cohesive strategies that align with their associations’ brands. Learn valuable lessons that will help you think about how your magazine can further your association’s mission while also engaging audiences.

Panelists:

Ernie Achenbach, Executive Vice President, Bates Creative

Rachel Barth, Magazine & Creative Director, Military Officers Association of America

Andrea Ozias, Director, Digital Media & Publishing, WorldatWork

As with most associations, primary objectives tend to be member recruitment and retention, cost reduction, and non-dues revenue growth. They struggle to figure out what content should be considered a member benefit and what can be considered a member service with a price. This panel discussion will explore:
• The various types of content and products produced by associations
• What content can and should be considered a member benefit vs. Pay-per-view
• What content can be placed behind a pay wall for both members and nonmembers using tiered pricing

Presenter:

Tatia Gordon-Troy, Publisher, Ramses House Publishing LLC

Many editors feel that the next step in their professional growth lies on the revenue side of the house. Problem is, how do you position yourself and ensure that you have the skills needed to make the leap from editor to publisher? This session will give learners practical lessons to ensure that they are prepared and ready to move into the top business role at their publication.

Panelists:

Kimberly Howard, CAE, President, Write Communications, LLC

Erin Pressley, Vice President, Education & Media, NACS

Joe Vallina, CAE, Director, Product Management, Nursing Knowledge Center, American Nurses Association

For the creative types — or anyone who wants to sharpen their creative skills — this session details creative tricks on how to conceptualize a more imaginative and effective cover for your magazine or journal. The discussion includes a practical checklist of what constitutes a great cover. Of course, tapping your creative genius is only the first step; equally important is a discussion of how to overcome hurdles in executution, such as budgets, politics, and more.

Co-Presenter:

Carla Kalogeridis, President, Kaló Media, LLC

Jen Smith, Vice President, Creative Strategy, MCI USA (formerly Network Media Partners)

Kristen Dobson provides practical advice to focus on audience, distribution, margins/expense, marketing strategy, editorial, etc. when producing branded content. Also included are case studies and examples from the American Chemical Society’s first year of launching the C&EN BrandLab. PCMA’s Michelle Russell will share her magazine’s experiences, successes, and lessons learned in offering sponsored content.

Sponsored by:

Lane Press

Panelists:

Kirsten Dobson, Account & Manager, C&EN BrandLab, American Chemical Society

Jeffrey Lee, Senior Editor, C&EN BrandLab, American Chemical Society

Michelle Russell, Editor in Chief, Convene, PCMA

From reinventing a connective brand system, to rethinking your site, to reimagining your collateral, this session explores communication and strategies to continue to engage with your audience in a relevant, engaging and ever compelling ways. Attracting new audiences is always a big challenge for every organization and you can’t do it without personality and purpose. Use design, use functionality and use your brand to continually engage and build new ways of exploring the relationship to todays and tomorrow’s audiences. 

Panelists:

Falahyar Fatmi, Chief Information Officer, Air Force Association (AFA)

Afshin Mohamadi, Partner, Quadrant Strategies

Leef Smith Barnes, Chief Marketing Officer, Association of University Technology Managers (AUTM)

Presenter:

Mark DeVito, President, Beyond Definition

Podcasts are one of the most popular ways to keep members up to date, convey your thought leadership, raise additional sponsorship dollars, and reach the younger members and potential members in your industry. There is a reason that more than one in four Americans are listening to them, and they are a must have for modern associations. Whether your organization already has a show or you are interested in finding out what all the hype is about, this session will break down the do’s and don’ts of the association podcast universe. Blake Althen will be joined by Matt Priest to talk about the highly successful Shoe-In podcast, as well as Carolyn Schnare of the award-winning Convenience Matters podcast made for NACS.

Co-Presenter:

Matt Priest, President & CEO, Footwear Distributors and Retailers of America (FDRA)

Carolyn Schnare, Director of Strategic Initiatives, NACS

Presenter:

Blake Althen, Producer, Human Factor Media

The topic of metrics seems to be everywhere. Exactly what metrics are being used with association publications to help guide leadership and publishing personnel in measuring if a journal or magazine is effective? This session will give an overview of categories of metrics that measure readership, finance, and sales. Then a discussion will take pace about goal setting, weighting of various measures, and finally the evaluation process. Participants are welcomed to bring ideas and questions to this interactive discussion about how to effectively measure a publication.

Co-Presenter:

John Bond, President, Riverwinds Consulting

Natasha L. Rankin, COO, American Counseling Association

Join digital media and communications experts Justin Fadgen and Stacie Crozier in a discussion of e-newsletter strategies for maximum effectiveness. This session will provide strategic context to your organization’s e-newsletters efforts relative to other communications tactics, with the goal of creating a habit of news with your audience. Expert insights will include the appropriate frequency to contact your members with news updates, sourcing and creating relevant content, operations and publishing e-newsletter content, and monetizing e-newsletters.

Presenter:

Stacie Crozier, Editorial Director, Digital Content, American Dental Association

Justin Fadgen, Chief Corporate Development Officer, BulletinHealthcare / BulletinMedia

Associations create compelling video to engage their audience not only to build their brand, but also to provide substantive information about their mission. In this session, we will discuss the importance of storytelling for your association — why it’s important and what it should accomplish. You will also learn what constitutes quality content and why that matters.

Co-Presenter:

Robin Hamilton, Principal, ARound Robin Production Company, LLC

Heather Raspberry, Executive Director, HAND (Housing Association of Nonprofit Developers)

Successful associations of the future will find ways to turn their communications and marketing from a gotta-be-approved-every-budget-season cost center to a how-do-we-scale-it profit center. Here, we share the formula — and real-world examples — that can help you make it happen at your association. Warning: Organizational transformation lies ahead. Our session will offer a framework of success and examples to bring each lesson to life, including:
•Why revenue diversification is absolutely necessary (and urgent!)
•How quality content is at the center of revenue streams (and brand longevity)
•Why content is the new currency in advertising
•Why associations should be thinking/acting more like agencies
•The importance of trust and transparency

Co-Presenter:

Bibiana Campos Seijo, Editor in Chief and VP of C&EN Media Group, C&EN Media Group

Andrew Hanelly, Partner and Creative Director , Revmade

The future of advertising revenue in association publishing requires diversification, member engagement, and a highly skilled sales team who understand the product and are willing to think outside the traditional revenue models. This session presents strategies related to revenue diversification for associations and predictions for what is to come. 

Presenter:

Nicole Louderback, Director, Commercial Sales, SAGE Publishing

Rise and shine with your choice of several great discussions among your association publishing and communications colleagues. Spend 30 minutes each at two tables of your choice or stroll from discussion to discussion to pick up soundbites relevant to your organization.

ROUNDTABLE #1
The Strategy Behind Blogging
Moderator: Stacy Brooks, Communications Manager, American Physiological Society

ROUNDTABLE #2
Storytelling Strategies
Moderator: Rick Pullen, Editor in Chief, Leader’s Edge, The Council of Insurance Agents & Brokers

ROUNDTABLE #3
Using Social Media to Drive Website Traffic
Moderator: Lindsay Cheyne, Director of Business Development, Associations, Imagination

ROUNDTABLE #4
Best-in-Class Association Book Programs
Moderator: Brian O’Leary, Executive Director, Book Industry Study Group

ROUNDTABLE #5
Turn Up the Volume on Your Digital Content
Moderator: Andrea Ozias, Director, Digital Media & Publishing, WorldatWork

ROUNDTABLE #6
Advertising Sales: Outsourcing vs In-House Debate
Moderator: Paul Tarricone, Publisher/Editor, IES

Moderator:

Stacy Brooks, Communications Manager, American Physiological Society

Lindsay Cheyne, Director of Business Development, Associations, Imagination

Brian O'Leary, Executive Director, Book Industry Study Group

Andrea Ozias, Director, Digital Media & Publishing, WorldatWork

Rick Pullen, Editor in Chief, Leader's Edge, The Council of Insurance Agents & Brokers

Paul Tarricone, Editor and Publisher, LD+A, IES

No matter how great your story is, readers are too busy and have too many choices to invest in content that isn’t relevant or targeted for them. Being the valued and preferred source of information for your audience requires making a comprehensive communications plan a priority. A plan can establish you as the go-to resource for members. Discover what types of content will make your association indispensable and ensure your messages are welcomed, remembered, and acted upon. Learn best practices for formulating solid strategies and hear honest accounts of how even the best of plans can go sideways in an imperfect world. Participants will leave this session:
•Equipped to direct or create a plan to get the right content to the right users at the right time
•Able to pinpoint content that includes the ideal topics, sources, processes, and roles for your organization and its constituents
•Ready to acquire and engage more followers

Co-Presenter:

Sherry Budziak, Founder and CEO, .orgSource

Meg White, managing editor of REALTOR Magazine, REALTOR Magazine

Podcasts have re-emerged as a content powerhouse. Nearly half of the U.S. population reports having listened to a podcast, and one out of four people listen monthly. But mastering this trend — and matching it to your audience — is not as simple as pushing record. In this session, we’ll explore how to pick your best podcast format, match your content to your audience objectives, and launch and grow a podcast that will create loyal listeners.

Co-Presenter:

Mark Kelly, Vice President of Communications and Marketing, Association of Governing Boards

Presenter:

Christopher Blose, Vice President, Content, Imagination

Make your audience the easy choice. Regardless of technology hype and medium chosen, advertising is about reaching the right audience. To get the business, associations first need to prove the superior quality of their list to the advertiser. You know your audience market and you know your channels, so pick some market segments and package the appropriate channels to reach each segment. Present the package that will blanket the advertiser’s target market. This session will help you make it happen.

Co-Presenter:

Garth Atkinson, President, Publication Partners Limited

We have come to expect personalization in many aspects of our lives — from our food, entertainment, information, and learning. These days, one-size-fits-all actually means one size-doesn't-fit-anyone quite right. Professionals expect content that reflects their individual interests, knowledge, and needs. It used to be cost prohibitive for media and publishing professionals to meet every individual's needs, but as the result of new technology, those costs are dropping dramatically. There are a myriad of exciting new ways to engage and educate your current and prospective members and to boost membership, readership, and revenues. Join us for an overview of some of the most compelling digital developments you can put to use at your association.

Panelists:

Lev Kaye, Founder and CEO, CredSpark

Michael Spinosa, CEO, Unleashed Technologies

Physics Today magazine has a strong presence on Facebook and Twitter and a growing presence on Reddit. Yet, the magazine is not on Instagram, LinkedIn, Pinterest, YouTube, Tumblr, or Snapchat. Learn how the association publishing team determined which social media are best suited to help the magazine pursue its mission and which are not.

Presenter:

Charles Day, Editor in Chief, American Institute of Physics

As we all face the challenges of doing more with less — fewer resources, less staff, less time — how do we ensure that we and our staff are focused on the “why” behind every project? This session will explore best practices for ensuring communications projects remain mission-focused and staff avoid getting lost in the day-to-day and see the big picture. Strategies and tools for staying focused on the “why,” even during organizational change or times of crises, will be shared through examples and case studies. Attendee participation will be encouraged, so come prepared with questions and your own best practices, successes, and challenges to share.

Co-Presenter:

John Bond, President, Riverwinds Consulting

Deborah Zak, Communications and Services Senior Manager , National Association of Boards of Pharmacy

From time to time, we all get into a creative rut and need a way to climb out. A Google search can reveal hundreds of ways to get your creative mojo back, but do they work or even fit into your hectic daily life? In this session, we'll explore some unique ways designers, editors, and publishers can apply some simple exercises to the work they do and boost their creativity.

Presenter:

Timothy Finnen, Co-Owner & Creative Director, LTD Creative

In this session, we will go over top five ways to use video to expand your audience. Video is a wonderful way to create community, connect customers, and provide meaningful and useful content to grow your audience. Case studies accompany easy-to-implement tips in this session so attendees will take away useful tools to apply to their own work.

Panelists:

Jeff Martin, Director, Communications and Public Affairs, American Anthropological Association

Kate Super, Founder & Executive Producer, Sidford House Media

After attending this session, participants will:
•Understand best practices for communication frequency for various types of communications including print and digital publications, email, online communities, and more
•Be able to identify the most effective communications channels for their organization
•Know key considerations to evaluate their organization's communications strategy
•Be able to establish a communications calendar for their organization

Presenter:

Sarah Black, Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Don’t be afraid of programmatic! One of the biggest challenges facing today’s publishers is the growth of programmatic buying and selling of ads. For those new to the game, there are questions about automation, inventory quality, and job security, as well as the overall technical process. Naylor Association Solutions’ Laura Taylor and BPA Worldwide’s Scott Roulet will share a brief overview of the programmatic marketplace — and how it can benefit association publishers — as well as the evolving trends and new opportunities for publishers to capture more revenue from both their existing and non-endemic digital customers.

Co-Presenter:

Scott Roulet, VP, B2B Media Exchange, BPA Worldwide

Laura Taylor, VP of Digital Operations and Development, Naylor Association Solutions

Language evolves as our society evolves. Writers, editors, and other media and publishing professionals have a powerful opportunity to help membership organizations stay progressive by incorporating diversity and inclusion into both their content strategy and their staff composition. In this session, you will hear from three association professionals on how to lead your organization and your members in diversity and inclusion efforts through your content. At this session, participants will learn:
•How to incorporate diversity and inclusion in your content strategy, including in your choice of sources, article topics, and photos
•The importance of diversity and inclusion on your team and how to create a staff diversity day
•How to use inclusion riders when developing conferences and events
•An update from the 2018 American Copy Editors Society (ACES) conference on how editors are handling language in articles about some of the leading issues of our time: race and ethnicity, LGBTQ, disability, and sexual misconduct and the #metoo movement

Panelists:

Stacy Brooks, Communications Manager, American Physiological Society

Melanie Padgett Powers, Owner/Founder, MelEdits

Damita Snow, Senior Manager, Publishing Technologies, and Chair of ASCE Staff Diversity & Inclusion Council, American Society of Civil Engineers

Content strategy helps associations stay on top of the changing content landscape with effective approaches, tools, and practices. Two of the principal researchers for the ASAE Foundation's “Association Content Strategies in a Changing World” study will share findings from the first phase of their research. More than 600 association executives reported on their challenges and successes for strategically creating and managing content. This session will feature examples of how to connect content strategy to organizational strategy and goals, how to effectively staff cross-functional teams, and how publishing user-focused content can translate to membership value.

Co-Presenter:

Dina Lewis, President, Distilled Logic

Hilary Marsh, Chief Strategist/President, Content Company

Usability is like oxygen...you don't notice it until it's missing. When you create interactions targeted to user needs and how they expect to interact, you can dramatically improve everything from event registration and education purchases to membership. Learn how small but important tweaks to website copy, layout, and content groupings allow you to optimize digital on-ramps for ease of access, action, and monetization. Takeaways: Master the art of intuitive interaction paths. Learn how grouping key actions and information into logical, streamlined steps boosts conversion. Discover how to craft powerful digital calls-to-action.

Presenter:

Layla Masri, President, Bean Creative

Association acquires publishing company. Four years later, alignment and information sharing are starting to pay dividends. Jim Chrzan shares his association’s continuing struggle to get everyone on the same page, including a step-by-step road map.

Effective management of marketing and communications departments requires the know-how of conducting a symphony and not a cacophony. Successful coordination of many parts of a team and each person’s distinct roles can help bridge gaps and break down silos. In this part of the session, Jerrica Thurman shares how to increase internal communications, staff engagement, and employee morale for higher production efficiency and customer satisfaction to meet corporate goals.

Co-Presenter:

Jim Chrzan, Vice President Content & Brand Strategy, PMMI Media Group, PMMI

Jerrica Thurman, Director of Marketing and Communications, American Association of Colleges for Teacher Education

C&EN, the world’s leading chemistry news organization, is transitioning from being the primary benefit of membership in the American Chemical Society to being both a member benefit and powerful lead-generation tool for membership acquisition. The centerpiece of this effort is the metered paywall C&EN is about to launch on our redesigned website. We’ll talk about the user-centered, society-wide effort that led to the design of that new paywall. Join us to learn how you can apply design-thinking, rapid-prototyping, and user testing to develop solutions for your organization.

Co-Presenter:

Dori Kelner, Managing Partner, Sleight-of-Hand Studios

Lauren Wolf, Ph.D., Deputy Editorial Director, Executive Editor, Science, Chemical & Engineering News, American Chemical Society

When associations do content creation the right way, it’s a well-oiled machine full of pertinent research, noteworthy results, and relevant reports. But how can you create more deeply engaging, actionable content for your members? Cheryl Durst is a key driver of content for her organization, working to infuse a strong sense of culture and create resources that get to the heart of the major issues facing IIDA members. In this keynote address, she will share insights and best practices that will empower communications teams to tap executives whose knowledge and leadership can provide an added layer of depth and impact to any piece of content.

Keynote Speaker:

Cheryl Durst, Executive Vice President and CEO, The International Interior Design Association