PRINT SCHEDULE


Monday, June 25

1:30 p.m. - 2:45 p.m.

Breakout Sessions

Practical: Critics Corner

360-Degree Magazine Review

A panel of experts reviews three associations’ EXCEL Award entries in each of the four categories below: Magazines, e-Newsletters, Marketing Publications, and Websites. Get actionable ideas that you can implement in your own association publiations and communications.

Moderator:

Christopher Okenka, Director, Brand + Creative, Turnaround Management Association

Panelists:

Sarah Black, Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Scott Oldham, Creative Director, GLC

Diane Rusignola, Senior Director, Editorial Content, Nareit, the National Association of Real Estate Investment Trusts

Practical: Critics Corner

360-Degree Marketing Publication Review

A panel of experts reviews three associations’ EXCEL Award entries in each of the four categories below: Magazines, e-Newsletters, Marketing Publications, and Websites. Get actionable ideas that you can implement in your own association publiations and communications.

Moderator:

Ernie Achenbach, Executive Vice President, Bates Creative

Panelists:

Jeff Bebee, Consultant,

Brian Davis, Director of Media Relations, American College of Gastroenterology

Katie Mason, Principal, Team of Creatives

Strategic: C-Level Publishing Trends

Tell Me Only What I Need to Know: Part 1

Designed for chief publishing officers, C-level association professionals, or anyone who wants to stay connected with publishing and communications trends, these TED-Talk-style sessions will give you only what you need to know.

  • 1:30 - 1:45 PM: 2018 AM&P Association Publishing Research Study - Executive Summary (Discussion led Carrie Hartin)
  • 1:55 - 2:10 PM: Blockchain and Digital Currency: What is it and How Will it Impact Association Publishing? (Discussion led by Scott Greenwell)
    If you’ve been skimming technology news over the past year, you may have noticed the word “blockchain” touted as paving the way to the future. But what exactly is it? How will it change the way we communicate, store data, and process transactions in the years to come? This talk de-mystifies the terminology and explains the benefits of blockchain for publishers.
  • 2:20 - 2:35 PM: Social Media: Where Should We Be Investing - and How Much? (Discussion led by Thomas Sanchez)
    The way associations use social media is constantly evolving. As marketers and communicators, we need to lead these changes. This talk will explore what’s new with social media, what works, and how to find a strategy that is right for your organization.

Moderator:

Kaylen Tucker, Associate Executive Director, Communications, National Association of Elementary School Principals

Panelists:

Scott Greenwell, Co-Founder and COO, Unleashed Technologies

Carrie Hartin, President, Sales Solutions & Services, MCI USA (formerly Network Media Partners)

Thomas Sanchez, CEO, Social Driver

2:45 p.m. - 3:00 p.m.

Break

3:00 p.m. - 4:15 p.m.

Breakout Sessions

Practical: Critics Corner

360-Degree Website Review

A panel of experts reviews three associations’ EXCEL Award entries in each of the four categories below: Magazines, e-Newsletters, Marketing Publications, and Websites. Get actionable ideas that you can implement in your own association publiations and communications.

Moderator:

Ernie Achenbach, Executive Vice President, Bates Creative

Panelists:

Linda Busche, Senior Editor/Writer, National Restaurant Association

Dori Kelner, Managing Partner, Sleight-of-Hand Studios

Keanan Koppenhaver, CTO, Alpha Particle

Michael Spinosa, CEO, Unleashed Technologies

Practical: Critics Corner

360-Degree e-Newsletter Review

A panel of experts reviews three associations’ EXCEL Award entries in each of the four categories below: Magazines, e-Newsletters, Marketing Publications, and Websites. Get actionable ideas that you can implement in your own association publiations and communications.

Moderator:

Christopher Okenka, Director, Brand + Creative, Turnaround Management Association

Panelists:

Christina Folz, Editor, HR Magazine, SHRM

Tatia Gordon-Troy, Publisher, Ramses House Publishing LLC

Alexandra Tzoumas, Principal, Content Worx

3:00 p.m. - 4:30 p.m.

Breakout Sessions

Strategic: C-Level Publishing Trends

Tell Me Only What I Need to Know: Part 2

Designed for chief publishing officers, C-level association professionals, or anyone who wants to stay connected with publishing and communications trends, these TED-Talk-style sessions will give you only what you need to know.

  • 3:00 - 3:15 PM: Finding Your Best 3 Opportunities for Monetizing Content (Discussion led by Brian O'Leary)
    Are you content-rich and resource-poor? Do you feel like you're publishing lots of great content but are under pressure to cut costs or justify what you're doing? There might be gold in your niche content. Hear three ways to close the gap between your content plan and the funds you need to keep it going.
  • 3:25 - 3:40 PM: 3 Technologies That Will Change Your Publishing/Communications World (Discussion led by Harvey R. Levenson)
    This presentation will discuss technologies for interactive print publications such as augmented reality, “clickable paper,” sound, and reader-to-reader interaction; e-Ink and e-paper, leading to electronic media that will look and feel no different than paper; and the continued growth of Inkjet and electrophotographic printing technology, which are presenting greater opportunities in personalization.
  • 3:50 - 4:05 PM: How the Smart Associations are Mining and Using Their Publishing Data (Discussion led by Lou Ann Sabatier)
    Although research is often only as good as the data available, it should play an important part in the decision-making process. Sabatier will highlight how associations are collecting and using data about their members and publications to make decisions about new product offerings and services with the goals of better understanding member needs and meeting market demands. And she will highlight how data also informs about what’s currently working and what is not or is underperforming within a publishing program.
  • 4:15 - 4:30 PM: Wrap-Up/Key Takeaways/Final Questions to all Presenters

Moderator:

Kaylen Tucker, Associate Executive Director, Communications, National Association of Elementary School Principals

Panelists:

Harvey R. Levenson, Professor Emeritus, Cal Poly State University (San Luis Obispo, CA)

Brian O'Leary, Executive Director, Book Industry Study Group

Lou Ann Sabatier, Principal, Sabatier Consulting