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Host:

Michael Marchesano, Managing Director, Connectiv Division, SIIA

Moderator:

Christopher Okenka, Assistant Director, Brand + Creative, Turnaround Management Association

Reviewer/judge:

Alexandra Tzoumas, Principal, Content Worx

Louanne Welgoss, Vice President, LTD Creative

Moderator:

Ernie Achenbach, Executive Vice President, BATES CREATIVE GROUP LLC

Reviewer/judge:

David Beacom, Principal Advisor, David Beacom Strategies LLC

How to position your branded digital channels to generate revenue that is recognizable by everyone. We will list key facts with every strategy. Starting with understanding your members, how you can grow your engagement and leverage an increase in revenue. Understanding your non-members, how you can leverage digital strategies to acquire them with smart brand awareness and lastly use data to help increase your non-dues revenue with your digital channels.

Presenter:

Ian Alphin, Director of Partnerships , InLoop

Excitement abounds when you are about to launch a new product. It’s a sure winner! But what if the market says “No Thanks?” Jim and Jack discuss how to avoid mistakes, lost time and money in new-product development by doing your homework and research first.

Presenters:

Jim Elliott, President, James G. Elliott Co., Inc.

Jack Semler, President-CEO, Readex Research

Moderator:

Ernie Achenbach, Executive Vice President, BATES CREATIVE GROUP LLC

Moderator:

Christopher Okenka, Assistant Director, Brand + Creative, Turnaround Management Association

Reviewer/judge:

Sarah Black, Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Facing declining print revenues, advertisers turning to programmatic digital spends, and website users engaging with media brands at a higher number than associated print circulations, the audience + media brand relationship requires a two-part shift. First, on-going two-way communication that demonstrates subscribers are impacting decisions within this specific community, and a value statement that shifts these subscribers into “members” paying for enhanced access and associated, exclusive benefits. Utilizing an Audience Experience Survey Platform ensures paywall content, pricing choices and holistic subscription benefits continue to align with the needs of your audience. This program focuses on “listening,” paywall migrations, and the continual growth of paid subscriptions.

Presenter:

Dean Horowitz, Business Development, Signet Research

Keynote Speaker:

Jean Ellen Cowgill, General Manager of TicToc and Global Head of Strategy and Business Development, Bloomberg Digital

Mohanna Lifetime Achievement Award and

Emerging Association Publishing Leaders Awards

SEPARATE REGISTRATION REQUIRED

 

Jean Ellen Cowgill, General Manager of TicToc and Global Head of Strategy and Business Development, Bloomberg Digital

The very LATEST RESEARCH on trends in content consumption, a view on the CURRENT STATE OF PUBLISHING, CHALLENGES COMING over the next five years, and STRATEGIES associations should implement now to prepare.

Keynote Speaker:

Jean Ellen Cowgill, General Manager of TicToc and Global Head of Strategy and Business Development, Bloomberg Digital

Ernie Achenbach, Executive Vice President, BATES CREATIVE GROUP LLC

Summer Mandell, Managing Editor, Texas REALTORS®

Stephanie Holland, Director of Global Advertising Sales & Sponsorships, The American Chemical Society

Co-Presenter:

Krystle Kopacz, CEO, Revmade

Co-Presenter:

Lev Kaye, Founder and CEO, CredSpark

Becca Bycott, Digital Director, AAUW

Michael Winkleman, President, Leverage Media LLC

Ellen Kim, Creative Director & Founder, GRAPHEK

Robert Freedman, Director, Multimedia Communications, National Association of Realtors

Barbara Michelman, principal, High Bar Communications

Co-Presenter:

Blake Althen, Producer, Human Factor Media

Ricky Ribeiro, VP, Creative, Manifest

David Beacom, Principal Advisor, David Beacom Strategies LLC

Co-Presenter:

Theresa Witham, Managing Editor/Publisher, CUES

Are you trying to increase diversity and inclusion in your content — but not seeing much change? If you’re committed to improving your content by including diverse voices, this session includes strategies from two publishers — an association and a business newsstand magazine — which are successfully finding those voices and changing their culture.

Association publishers focus on producing content that reflects their member audience. Yet the hard truth is that much of the content does not include diverse voices, and the associations themselves don’t have diverse staff who could provide a different point of view. Content often features the same experts over and over, excluding others who may be less prominent in the industry but also have important thoughts to diversify the conversation. Diversity — which includes gender, racial, ethnic, and geographic — can improve your content, giving it a competitive advantage and boosting its impact. In this session, you will learn specific ways to increase the diversity of voices in your content and among your staff. Yes, these strategies require legwork, but they can pay huge dividends in member and advertiser loyalty. The session begins with short case studies, followed by a discussion that allows both the speakers and the audience to share their tips and experience and to debate the most effective approaches to implementing D&I in association publishing. At the session’s end, we’ll place references and notes from the talks and tips shared by all participants into a document that will be distributed to attendees for taking back to their staff.

Presenters:

Carla Kalogeridis, Publishing Team Leader, Real Leaders magazine, Signature magazine, AM&P

Lauren Wolf, Ph.D., Deputy Editorial Director, Executive Editor, Science, Chemical & Engineering News, American Chemical Society, American Chemical Society

Brittany Shoul, VP, Director of Sales, MCI USA

Marlene Hendrickson, Senior Director, Publishing and Marketing, American Staffing Association

Co-Presenter:

Krystle Kopacz, CEO, Revmade

Scott Roulet, VP, BPA Media Exchange, BPA Worldwide

  • Writing Engaging Headlines for the Digital Age (Interactive)
  • Where to Focus Resources in 2020 - and Why?
  • Developing and Refining your Association's Strategic Book Publishing Plan
  • Something's Gotta Give: How to Avoid Burnout

Presenters:

Sarah Black, Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Randy Ford, Principal & Founder, First Story Strategies

Kim Howard, President, Write Communications, LLC

Co-Presenter:

Denise Gold, Associate General Counsel, The Associated General Contractors of America

Adam Mandell, Director, Millen, White, Zelano & Branigan, P.C.

Ami Neiberger-Miller, Founder, Steppingstone LLC

Dorea Reeser, Audience Engagement Editor, Chemical & Engineering News

Co-Presenter:

Ruth E. Thaler Carter, Freelance Writer/Editor

Tatia Gordon-Troy, Publisher, Ramses House Publishing LLC

Andy Kowl, Senior Vice President, Publishing Strategy, ePublishing Inc

Co-Presenter:

Erin Walpole, Editor/Project Manager, American Nurses Association

Adele Cehrs, CEO , Epic

Presenters:

Richard Gard, Editor, Virginia Magazine; VP Communications, University of Virginia Alumni Association

Co-Presenter:

Jonny Kaldor, Founder and CEO, Pugpig

Presenter:

Theresa Witham, Managing Editor/Publisher, CUES

John Burgess, Director of Strategy & Innovation, Walsworth

Co-Presenter:

Amanda McCarthy, Director of Marketing , Bates Creative

Co-Presenters:

Danielle Moore, Content Strategist, Copywriter, Bates Creative

Presenters:

Merideth Menken, Business Technology Consultant, Information Technology Advisory Group

Jessica Morrison, Product Manager, Chemical & Engineering News

Panelists:

Teresa Brinati, Director of Publishing, Society of American Archivists

Martha Hawley Bertsch, Director of Publications, NAFSA: Association of International Educators

Claire Reinburg, Director, NSTA Press, National Science Teachers Association

Stefani Roth, Publisher and Managing Director, Print and Digital Content, ASCD

Co-Presenter:

Kim Howard, President, Write Communications, LLC

Kate Super, Founder & Executive Producer, Sidford House Media

Co-Presenter:

Chitra Sethi, Managing Editor, Technical Content , ASME

  • Integrating Technology into Your Association and Its Effects
  • Nerd out on Editing: AP/Chicago Style Updates
  • What to do when brand messaging does not align with the C-suite's vision
  • Picture Perfect: Art Direction Tips & Tricks for Association Professionals

Christopher Murphy, Publisher, ALA Editions/ALA NEAL-Schuman, American Library Association

Looking for a refresher on the fundamentals of reporting and article development? This session will look at the editorial lifecycle, from generating story ideas to turning facts into compelling pieces. It will examine the lifecycle from two perspectives: staff-developed content and member-generated content.

Presenters:

Jenny Jones, Imaging 3.0 Managing Editor, American College of Radiology

Alyssa Lambert, Managing Editor, AAJ/Trial magazine

Kyle Jaracz, Art Director / Production Manager, the Academy of Model Aeronautics

Robin Sherman, Principal, Editorial & Design Services

Ken Crerar, President & CEO, Council of Insurance Agents & Brokers

Fireside Chat with questions from the following topics:  FUTURE, REVENUE, TECHNOLOGY, CULTURE, and BIG IDEAS

 

Keynote Speaker:

Ken Crerar, President & CEO, The Council of Insurance Agents & Brokers

Moderator:

Larry Hoffer, President & CEO, Woodworking Machinery Industry Association