PRINT SCHEDULE


Monday, June 24

1:30 p.m. - 2:45 p.m.

Practical: Critics Corner 360-Degree Redesigned Magazine Review

A panel of experts reviews three associations’ EXCEL Award entries in the magazine redesign category. Get actionable ideas that you can implement in your own association publications and communications.

 

Moderator:

Christopher Okenka, Assistant Director, Brand + Creative, Turnaround Management Association

Reviewer/judge:

Lilia LaGesse, Senior Creative Strategist, GRAPHEK

Alexandra Tzoumas, Principal, Content Worx

Louanne Welgoss, Vice President, LTD Creative

1:30 p.m. - 2:45 p.m.

Practical: Critics Corner 360-Degree Book Program Review

A panel of experts reviews three associations’ EXCEL Award entries in the book program category. Get actionable ideas that you can implement in your own association publications and communications.

 

Moderator:

Ernie Achenbach, Executive Vice President, Bates Creative

Reviewer/judge:

Rachel Barth, Creative Director, Military Officers Association of America

David Beacom, Principal Advisor, David Beacom Strategies LLC

Renita Mobley, Marketing Specialist, National Association for the Education of Young Children

1:30 p.m. - 2:45 p.m.

Practical: Critics Corner 360-Degree Social Media/Integrated Mixed Media Campaign Review

A panel of experts reviews three associations’ EXCEL Award entries in the social media/integrated mixed media campaign category. Get actionable ideas that you can implement in your own association publications and communications.

 

Moderator:

Thomas Marcetti, Associate Editor, Signature, Association Media & Publishing, Kalo Media

Reviewer/judge:

Chad Beatty, Business Development Manager, Walsworth

Sarah Black, Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Emily Brown , Marketing Manager, MCI USA

1:30 p.m. - 1:45 p.m.

Strategic: C-Level Publishing Trends - 2018 AM&P Research Study - 3 Trends from the Study That We Took Action On

AM&P’s landmark 2018 Association Publishing Research Study gave associations plenty to think about. Here, one association executive shares the three trends from the study that her organization took action on.

Moderator:

Danielle Gudakunst, Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police

Presenter:

Joe Vallina, CAE, Director, Product Management, Nursing Knowledge Center, American Nurses Association

1:55 p.m. - 2:10 p.m.

Strategic: C- Level Publishing Trends - How to Bring in Revenue With Digital First Strategies and Smart Brand Awareness

How to position your branded digital channels to generate revenue that is recognizable by everyone. We will list key facts with every strategy. Starting with understanding your members, how you can grow your engagement and leverage an increase in revenue. Understanding your non-members, how you can leverage digital strategies to acquire them with smart brand awareness and lastly use data to help increase your non-dues revenue with your digital channels.

Moderator:

Danielle Gudakunst, Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police

Presenters:

Ian Alphin, Director of Partnerships , InLoop

Pat Mersinger, Owner, Red2Black Group

2:20 p.m. - 2:35 p.m.

Strategic: C- Level Publishing Trends - If You Don't Know Where You Are Going, Any Road Will Get You There

Excitement abounds when you are about to launch a new product. It’s a sure winner! But what if the market says “No Thanks?” Jim and Jack discuss how to avoid mistakes, lost time and money in new-product development by doing your homework and research first.

Moderator:

Danielle Gudakunst, Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police

Presenters:

Jim Elliott, President, James G. Elliott Co., Inc.

Jack Semler, President-CEO, Readex Research

3:00 p.m. - 4:15 p.m.

Practical: Critics Corner 360-Degree Digital Media: Video

A panel of experts reviews three associations’ EXCEL Award entries in the digital media: video category. Get actionable ideas that you can implement in your own association publications and communications.

 

Moderator:

Thomas Marcetti, Associate Editor, Signature, Association Media & Publishing, Kalo Media

Reviewer/judge:

Chad Beatty, Business Development Manager, Walsworth

Carole Hayward, Executive Director, Clear Message Media

Kyle Jaracz, Education Director, Academy of Model Aeronautics

3:00 p.m. - 4:15 p.m.

Practical: Critics Corner 360-Degree Magazine/Journal Website Review

A panel of experts reviews three associations’ EXCEL Award entries in the magazine/journal website category. Get actionable ideas that you can implement in your own association publications and communications.

 

Moderator:

Ernie Achenbach, Executive Vice President, Bates Creative

Reviewer/judge:

Rachel Barth, Creative Director, Military Officers Association of America

Katie Mason, Principal, Team of Creatives

Louanne Welgoss, Vice President, LTD Creative

3:00 p.m. - 4:15 p.m.

Practical: Critics Corner 360-Degree Promotional Campaign Review

A panel of experts reviews three associations’ EXCEL Award entries in the promotional campaign category. Get actionable ideas that you can implement in your own association publications and communications.

Moderator:

Christopher Okenka, Assistant Director, Brand + Creative, Turnaround Management Association

Reviewer/judge:

Sarah Black, Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Sarah Erickson, Senior Designer, GRAPHEK

Andrew Shackelford, Sales Executive , Walsworth

3:00 p.m. - 3:15 p.m.

Strategic: C- Level Publishing Trends - 3 Publishing Hotspots Where You Need to Up Your Investment - and Why

With media technology and trends changing faster than most of us can keep up with, find out where you should be investing your communications and publishing dollars to gain the maximum benefit for your members and keep your association up to date on content consumption trends.

Moderator:

Danielle Gudakunst, Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police

Presenter:

Chere LaRose, Director of Member & Candidate Communications, Society of Actuaries

3:25 p.m. - 3:40 p.m.

Strategic: C- Level Publishing Trends - Not Sure You Understand Social Media? You May Not Know It, But You Do.

Robert Flynn has made a career of re-imagining entertainment/media through the emergence of technology.  This session will illuminate social media by leveraging your understanding of traditional media.  If you’ve watched television, you already know how social media can work for you to help your association meet its goals.

Moderator:

Danielle Gudakunst, Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police

Presenter:

Robert Flynn, Co-Founder & CEO, Aggregage

3:50 p.m. - 4:05 p.m.

Strategic: C- Level Publishing Trends - Key KPIs and Member Experience Monitoring

Facing declining print revenues, advertisers turning to programmatic digital spends, and website users engaging with media brands at a higher number than associated print circulations, the audience + media brand relationship requires a two-part shift. First, on-going two-way communication that demonstrates subscribers are impacting decisions within this specific community, and a value statement that shifts these subscribers into “members” paying for enhanced access and associated, exclusive benefits. Utilizing an Audience Experience Survey Platform ensures paywall content, pricing choices and holistic subscription benefits continue to align with the needs of your audience. This program focuses on “listening,” paywall migrations, and the continual growth of paid subscriptions.

Moderator:

Danielle Gudakunst, Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police

Presenter:

Dean Horowitz, President, CommARCH (Commercial Architecture)

4:15 p.m. - 4:30 p.m.

Strategic: C- Level Publishing Trends Wrap-Up/Key Takeaways/Final Questions to all Presenters

Moderator:

Danielle Gudakunst, Managing Editor, Police Chief, Strategic Communications & Outreach, International Association of Chiefs of Police