Print Schedule

Monday, November 13

7:00 a.m. - 9:00 a.m.

Tennis Round-Robin

9:00 a.m. - 12:00 p.m.

Pre-con Workshop: Three Cornerstones for Skyrocketing Renewal Revenue: Engaged Onboarding, Compelling Content, and Persuasive Marketing

Learn how to enlist your entire publishing team in the critical effort to engage and retain valuable subscribers, customers, and members. Three masters of best practices will show you how to elevate editorial/content, customer/member service, and multi-channel marketing to achieve breakthrough retention and the super-profitable revenue that comes with it.

Attend this fast-paced, interactive workshop to:

  • Understand and capitalize on the value of engaged customers.
  • Avoid counter-productive onboarding efforts and implement top-notch tactics.
  • Put the power of subscriber/member communities to work for you.
  • Deliver content that fulfills your brand promise, takes advantage of active listening, and offers enhanced editorial to increase engagement.
  • Develop proven-in-practice strategies to increase renewal rates (including the first change you should make to boost new conversions).
  • Discover the pros, cons, and how-tos of segmented renewals.
  • Create a top-notch renewal series or improve your existing ones through dramatic, benefit-oriented language, response-boosting layouts, and savvy psychological leverage.

This 3-hour program offers you a variety of resources for increasing retention rates and renewal income. You’ll take home at least a dozen handouts you can put to work immediately.

Presenters:

Barbara Weckstein Kaplowitz, President, Big Huge Ideas

Jim Sinkinson, Partner, Fired Up! Marketing

Robert Skrob, President, Membership Services, Inc.

9:00 a.m. - 12:00 p.m.

Pre-con Workshop: Understanding Content as Revenue Generator Beyond Core Products

The hunt is on to raise the value of content and turn it into a high margin, recurring revenue stream. But the type of content that’s in demand—and the way that it’s being sold--is changing. Join us for an intensive crash course in how to capitalize on the opportunity in content licensing including:

  • Assessing Your Opportunity: What Can You Sell? Text articles are still valuable but no longer king—today the content that is really in demand ranges from data to research to video. Learn how to do an audit of your existing assets to identify what you can sell and where you can mine new opportunities.

  • Go-to-Market-Strategies: How to Market and How to Deal! Learn how to set pricing for different types of content, how to structure deals that boost the bottom line by creating recurring revenue streams and crafting contracts that maximize your revenue and protect your copyright.

  • Going Global: Why Global Markets Are an Untapped Opportunity. Foreign markets, particularly Asia, are hungry for top notch business content and willing to pay a premium. Hear how you can set up a pipeline for global content sales.   

Presenter:

Paul Gerbino, President, Triumvirate Content Consultants

12:00 p.m. - 7:00 p.m.

Registration

1:30 p.m. - 1:50 p.m.

Opening Session

1:50 p.m. - 2:30 p.m.

Keynote: How Platform Economics Can Re-Invent the Information Industry

The information industry is facing a number of global trends - disruptive technologies, big data, regulation and millennial thinking - that are challenging traditional business models of both information providers and their customers. Debra Walton, Global Managing Director, Customer Proposition, Financial & Risk at Thomson Reuters, will discuss how leveraging platform economics can help address many of these challenges by offering a new way to support customers and capitalize on partnerships. Benefits of the platform business model include business agility and speed to market, monetization of nascent assets, co-innovation and growth and re-inventing the customer experience. In addition, she will share how Thomson Reuters is building on its open platform heritage to create desktop and enterprise data platform opportunities in the financial industry that enable co-innovation and co-creation with partners and third parties.

Keynote Speaker:

Debra Walton, Global Managing Director, Customer Proposition, Financial & Risk, Thomson Reuters

2:30 p.m. - 3:00 p.m.

Networking Break

3:00 p.m. - 3:45 p.m.

Advertising and Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

The New Marketing Services Blueprint

37 Tips to Improve Your Customer Onboarding

Excellence in Action

How to Market and Sell Your eLearning and Training Programs Like a Pro

Where B2B is Going (and What It Will Take to Get There)

3:50 p.m. - 4:35 p.m.

Advertising and Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Native Advertising: The Golden Ticket

Content Marketing for Content Businesses

Data Collection - How to Optimize Your Research Methodologies

Direct Mail is Hot Again

When Data and Experience Collide: How Business Intelligence Is Redefining Event Strategy

4:40 p.m. - 5:10 p.m.

Disrupting Goliath: Tales of a Small Cap Media Innovator

Think cutting edge publishing is just the domain of larger players with deep pockets? Elizabeth Green, CEO of Brief Media, will share her winning blueprint for how an independent publisher can punch far above its weight, including,

  • Digital Product Evolution
  • Launching Mobile Subscriptions
  • New Category Launches
  • Events and Research
  • Creative Financing
  • Establishing Culture
  • The Road Ahead

Keynote Speakers:

Elizabeth Green, CEO , Brief Media

5:10 p.m. - 6:10 p.m.

Speed Networking

6:15 p.m. - 7:30 p.m.

Welcome Reception

7:30 p.m. - 9:30 p.m.

Beach Dinner

Tuesday, November 14

6:30 a.m. - 7:30 a.m.

Fun Run

7:30 a.m. - 8:30 a.m.

Networking Breakfast

8:30 a.m. - 8:45 a.m.

Opening Remarks

8:45 a.m. - 9:35 a.m.

Keynote: Why the smart money is on membership: How Melcrum transformed its business model through customer value creation

Kelly Parsons and Victoria Mellor will share their story of how they transformed Melcrum, once a newsletter publisher, into a high value membership-based advisory and training business. They will share how their laser sharp focus on customer value accelerated the growth of enterprise memberships in Europe and in the US, ramping up the company's value until its eventual sale to CEB (now Gartner) in 2015. 

They will also share insights into where B2B membership models are heading and why they believe that's where the smart money will go.

Keynote Speakers:

Victoria Mellor, CEO and Co-Founder, Novatum Group

Kelly Parsons, CEO, OpsCat

9:35 a.m. - 9:45 a.m.

Industry Insight: The CDP Opportunity for Publishers

Patrick Crane of BlueConic will discuss exactly what a Customer Data Platform is, why they should be at the top of every publisher's evaulation list, and how publishers are using Customer Data Platforms today to grow their known audience, create revenue streams and better understand their customer data. 

Presenter:

Patrick Crane, Account Executive, BlueConic

9:45 a.m. - 10:15 a.m.

TechFlash

In a rapid-fire format, learn firsthand what six technology innovators are doing to disrupt their industry.

10:15 a.m. - 10:45 a.m.

Networking Break

10:45 a.m. - 11:30 a.m.

Advertising and Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Case Study: How Personalization Drives Farm Journal's Go-to-Market Sales Strategy

Creating an Effective Email Series that Engages, Nurtures and Converts

Optimizing the Customer Experience to Maximize Retention

How to Optimize Your CRM to Drive Customized Campaigns that Excel

Buyers Speak: What Investors Are Looking for in B2B M&A

11:35 a.m. - 12:20 p.m.

Advertising and Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Selling Business Outcomes, Not Impressions

Safeguard Your Most Important Business Assets: Your Website and Audience Data

Your Product or Mine?

Top Money-Making Event Strategies and Ideas

The Pathway to Building a Real Data- and Analytics-Driven Business

12:30 p.m. - 1:45 p.m.

Emerging Leaders Awards Luncheon

1:45 p.m. - 2:30 p.m.

Advertising and Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

How To Build an Account Based Marketing Program

Re-Engagement Campaigns: How to Reconnect with Current Customers and Reactivate Your Next One

Next Generation Data Products

Successful Integrated Marketing Case Studies

Invest, Inquire or Ignore: The Emerging Trends Scorecard

2:35 p.m. - 3:35 p.m.

Roundtables

View full roundtable descriptions.

3:35 p.m. - 5:30 p.m.

Free Time

Use this time to meet one-on-one with sponsors; play a game of pick-up beach volleyball; chill out by the pool; or catch up on emails.

5:30 p.m. - 6:30 p.m.

Deck Party

7:00 p.m. - 9:00 p.m.

Dutch Treat Dinner

More details will be provided closer to the event.

Wednesday, November 15

6:30 a.m. - 7:30 a.m.

Fun Run

8:30 a.m. - 9:00 a.m.

Networking Breakfast

9:00 a.m. - 9:50 a.m.

Keynote: What AI Means for You

Machine learning, deep learning, evolutionary algorithms, neural networks: What do they all mean and how will these new technologies translate into more efficient business practices? From virtual agents and AI-powered product discovery to self-evolving websites that target visitors based on what they click, these tools will propel the media and information community to a new level of growth by leveraging predictive data for better decision-making.

Babak Hodjat is co-founder and the chief executive officer of Sentient and has extensive experience with AI. A serial entrepreneur, Babak has started numerous Silicon Valley companies as main inventor and technologist. He is the primary inventor of Dejima's patented, agent-oriented technology applied to intelligent interfaces for mobile and enterprise computing - the technology behind Apple's Siri. Babak will share an insider's perspective on how AI is changing the world of business, and specifically, what AI will mean in the near term for business media and information companies.

Keynote Speaker:

Babak Hodjat, CEO and Co-founder, Sentient

10:00 a.m. - 10:25 a.m.

Networking Break

10:25 a.m. - 11:10 a.m.

Advertising and Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

The Business Case for Sales Automation (Hint: It Doesn't Mean Giving Up Control)

Bringing Customers Into Your Marketing, Fulfillment & Product Development

Know to Grow: Getting Smarter About Your Customers

Revolutionary New Tools for Tracking Website Visitors and Turning Them into Customers

CEO Discussion: Creating a Culture of Engagement and Innovation Part 1

11:15 a.m. - 12:00 p.m.

Advertising and Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

45 Sales Tips in 45 Minutes

Crafting Killer Content that Gets Shared

Evolving from Product to Consultative Selling: Training and hiring for success in data sales

Developing a Winning Account-based Marketing (ABM) Strategy for Your Business

CEO Discussion: Creating a Culture of Engagement and Innovation Part 2

12:00 p.m. - 12:30 p.m.

BIMS Wrap-Up