Print Schedule

Monday, November 13

7:00 a.m. - 9:00 a.m.

Tennis Round-Robin

9:00 a.m. - 12:00 p.m.

Pre-con Workshop

9:00 a.m. - 12:00 p.m.

Pre-con Workshop

12:00 p.m. - 7:00 p.m.

Registration

1:30 p.m. - 1:50 p.m.

Opening Session

1:50 p.m. - 2:30 p.m.

Keynote

2:30 p.m. - 3:00 p.m.

Networking Break

3:00 p.m. - 3:45 p.m.

Advertising Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

The New Marketing Services Blueprint

Audience Engagement 1

Data Collection - How to Optimize Your Research Methodologies

Revenue-Generating Marketing 1

Debate: The Future of B2B is?

3:50 p.m. - 4:35 p.m.

Advertising Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Case Study: How Personalization Drives Farm Journal's Go-to-Market Sales Strategy

Audience Engagement 2

Optimizing the Customer Experience to Maximize Retention

Revenue-Generating Marketing 2

The Future is Now: Behavioral Data and Predictive Intelligence

4:40 p.m. - 5:40 p.m.

Speed Networking

5:45 p.m. - 7:00 p.m.

Welcome Reception

7:00 p.m. - 9:00 p.m.

Beach Dinner

Tuesday, November 14

6:30 a.m. - 7:30 a.m.

Fun Run

8:00 a.m. - 8:45 a.m.

Networking Breakfast

8:45 a.m. - 9:00 a.m.

Opening Remarks

9:00 a.m. - 9:50 a.m.

Keynote

9:50 a.m. - 10:30 a.m.

Industry Insight

10:00 a.m. - 10:30 a.m.

Networking Break

10:30 a.m. - 11:15 a.m.

Advertising Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Header Bidding: The Programmatic Solution That Can Benefit Any Publisher

Audience Engagement 3

Know to Grow: Getting Smarter About Your Customers

Revenue-Generating Marketing 3

The Pathway to Building a Real Data- and Analytics-Driven Business

11:20 a.m. - 12:05 p.m.

Advertising Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Interactive Session: Are You and Your Sellers Where You Need to Be?

Audience Engagement 4

Your Product or Mine?

Revenue-Generating Marketing 4

Three Executives You Need to Hire That Will Transform Your Business

12:10 p.m. - 1:30 p.m.

Emerging Leaders Awards Luncheon

1:30 p.m. - 2:30 p.m.

Roundtables

2:35 p.m. - 3:20 p.m.

Advertising Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

What Account-Based Marketing (ABM) Means for You

Audience Engagement 5

Power Your Portfolio with Data

Revenue-Generating Marketing 5

B2B Events: New Models, New Opportunities

3:30 p.m. - 5:30 p.m.

Free Time

5:30 p.m. - 6:30 p.m.

Deck Party

7:00 p.m. - 9:00 p.m.

Dutch Treat Dinner

More details will be provided closer to the event.

Wednesday, November 15

6:30 a.m. - 7:30 a.m.

Fun Run

8:30 a.m. - 9:00 a.m.

Networking Breakfast

9:00 a.m. - 9:50 a.m.

Keynote

10:00 a.m. - 10:25 a.m.

Networking Break

10:25 a.m. - 11:10 a.m.

Advertising Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Native Advertising: The Golden Ticket

Audience Engagement 6

Optimizing Your Data Sales Team

Revenue-Generating Marketing 6

Five Ideas to Lower Costs, Optimize Workflow and Boost Your Bottom Line

11:15 a.m. - 12:00 p.m.

Advertising Marketing Services

Audience Engagement

Data

Revenue-Generating Marketing

Strategy

Selling Business Outcomes, Not Impressions

Audience Engagement 7

Excellence in Action

Revenue-Generating Marketing 7

Case Study: Turning Paid Content into a Top Revenue Generator

12:00 p.m. - 12:30 p.m.

BIMS Wrap-Up