Wednesday, May 3

4:00 p.m. - 4:30 p.m.

Precon: Gaining the Competitive Edge through Federal and State Incentives Available to Information Companies

If your company is in need of a competitive edge and is seeking some additional cash for broader reinvestment, it’s high time that you start looking at the federal and state tax incentives that could jumpstart your business.

Join us as alliantgroup breaks down the federal and state incentives available to media and information companies and the value they can produce for companies looking to hire new employees and remain competitive within their industry. For projects related to the development or design of software, databases, CRM platforms and other technological solutions, content, data and technology companies could be in line for a six-figure reduction in their tax bill.   


Tracy Lustyan, Managing Director, alliantgroup

5:00 p.m. - 5:45 p.m.

Keynote: Economic Forecast - Understanding the Business Landscape in 2017 and Beyond

In 2016, global business held its collective breath, awaiting fallout from both Brexit and the U.S. presidential election. In 2017, media and information companies have to move forward in a drastically different environment. Michael McDonough, Bloomberg LP's Chief Economist and Global Director of Economic Research offers an insider’s road map of the biggest changes to date in the global business economy, the changes that are still yet to come, and how major shifts in select verticals will affect the media and information industry.  


Michael McDonough, Chief Economist, Global Director of Economic Research, Bloomberg LP

5:45 p.m. - 5:55 p.m.

Industry Insight: Native Advertising - The Golden Ticket

This presentation will illuminate how native advertising can maximize ad sales for your business. Build native ad revenue by identifying early adopters, active buyers and product categories dominating the market. Understand how native advertising is scaled through programmatic, and its current trends in the landscape. 


Todd Krizelman, CEO, MediaRadar

6:00 p.m. - 7:00 p.m.

Networking Reception

7:00 p.m. - 9:00 p.m.


Thursday, May 4

8:00 a.m. - 9:00 a.m.


9:00 a.m. - 9:10 a.m.

Welcome and Connectiv Update

9:10 a.m. - 9:45 a.m.

Going Global: Breaking Into New Markets with Content

The demand for business content in global markets is a huge opportunity. So are the challenges of breaking into those markets. Alice Ting, VP of brand development, licensing and syndication with The New York Times, will share hard-earned lessons on how NYT has done it, from the opportunities (in both types of content and types of markets), to striking up the right partnerships while preserving what you own, and the business and cultural differences you need to navigate, particularly in Asia.


Alice Ting, VP, Licensing & Syndication, The New York Times

9:45 a.m. - 9:55 a.m.

Snapshot: B2B Operating Cost Report 2017

Connectiv's 2017 Cost Report reveals key metrics and expenditures for operating an integrated media and information company today. Join us to see how your organization stacks up against the rest of the industry on:

  • Profit and operating margins for digital, print, events, data and subscription businesses
  • Overall revenue for 2015 and 2016
  • Revenue per customer
  • Product development/CAPEX
  • Cost of sales

9:55 a.m. - 10:30 a.m.

Case Study: Selling an Information Company in the Data Age

In 2010, Jim Fowler sold his startup Jigsaw, to Salesforce for $175 million—at the time, one of the biggest deals in the space. Today, he leads Owler, a free outside resource for tracking and understanding your competitors. In a fireside chat, Fowler will share what he’s learned about what it takes to position a data and information company for sale.


Jim Fowler, Founder & CEO, Owler


Russell Perkins, Founder & Managing Director, InfoCommerce Group Inc.

10:30 a.m. - 11:10 a.m.

Creating the 360-Degree Customer Experience - and How It Pays Off

The media and information industry is undergoing massive change in the way that customers seek, access and digest information and creating unique customer experience is one of the best ways to achieve sustainable growth. Thought leaders representing the best in digital and face-to-face content share their thoughts on creating leading edge experiences that are measurable and scalable.  


David Longobardi, EVP & Chief Content Officer, SourceMedia


Meg Hargreaves, Managing Director, Content Partnerships, FiscalNote

Dan Hoffend, President, FreemanXP

Joe Territo, fmr Chief Content Officer , Penton

11:10 a.m. - 11:20 a.m.

Industry Insight: Programmatic Media Buying: Myths and Realities

Programmatic has become the dominant method for digital display advertising transactions and these shifts in digital budgets are increasing. However, the gap between B2B marketer demand and qualified inventory available in the programmatic ecosystem is widening. Historical open market models and scalability requirements have alientaed most traditional publishers, leaving marketers with limited solutions for quality inventory. The B2B Media Exchange is eliminating those barriers for both buyers and sellers. BPA will share a bief overview of the evolving trends and new opportunities for publishers to capture more revenue from their digital customers.   


Scott Roulet, Vice President, Programmatic, BPA Worldwide

11:20 a.m. - 11:50 a.m.

Networking Break

11:50 a.m. - 12:25 p.m.

The Marine Corps Way to Win on Wall Street: 11 Key Principles from Battlefield to Boardroom

Many Americans view Wall Street as a bastion of greed and corruption; a place that attracts people who don't deserve the money they make but are willing to break the law to get more of it. Yet for all their mistrust, many of these same Americans believe that Wall Street is essential for our economy to function. How do we fix it? Send in the Marines.


Ken Marlin, Founder and Managing Partner, Marlin & Associates

12:30 p.m. - 1:40 p.m.

Gertrude Crain Award Luncheon

1:40 p.m. - 1:45 p.m.

Gertrude Crain Award

Join us as we announce the 2017 Gertrude Crain Award recipient. The Award recognizes an exceptional executive within the B2B media and information industry and honors Gertrude Crain, a highly regarded B2B leader and former chair of Crain Communications. We'll also celebrate other outstanding women executives who enter the Connectiv "Circle of Excellence," an acknowledgment of their achievements and contributions.   

1:45 p.m. - 2:15 p.m.

Turning Points - How Two Independent Information Companies Repositioned for Growth

“Change” has been the constant for the media and information industry for nearly 10 years. Two industry leaders share how they were able to plot a new course for their independently-owned organizations, from identifying realistic opportunities, to putting the right mindset and process into place to execute and ultimately, what the pay-off has been so far.  


Peter Hoyt, President and CEO, EnsembleIQ

Greg Watt, President and CEO, Watt Global Media

2:15 p.m. - 2:45 p.m.

Next Gen Pioneer: The Art and Science of Mashable's Data-Driven Digital Strategy

Differentiation is tough in the digital media space. For Mashable, differentiation comes from a process that leverages content creativity driven by data insights. Mashable chief strategy officer Adam Ostrow shares how the process works, how it was developed and how it’s paying off for the company in a digital media space challenged to find more recurring revenue streams. 


Adam Ostrow, Chief Strategy Officer, Mashable


Sarah Sluis, Senior Editor, AdExchanger

2:45 p.m. - 3:00 p.m.

Introduction to Connectiv University

Steve Bookbinder, CEO and sales subject matter expert from DMT Training, will provide a brief introduction to the upcoming Connectiv University, which offers in-depth digital ad sales training across 10 interactive flights. Bookbinder will answer two questions:

1. What are the real digital media skills that salespeople need today?

2. How will these 10 courses create the right starting point for your team's digital education?

  • Overview of Content and Campaign Types
  • Continuous Consideration: Right Person, Right Message, Right Time, Right ROI
  • Media Math and Understanding the Value of Engagement
  • Thinking like a Digital Marketer
  • Native Advertising
  • Video and Mobile
  • Data
  • Selling Digital: Presenting the Winning Solution
  • Selling Digital: Turning Around Objections
  • Consultative Questioning: Finding the Path to Client Satisfaction and Renewals


Steve Bookbinder, CEO, DMTraining

3:00 p.m. - 3:30 p.m.

Networking Break

3:30 p.m. - 4:00 p.m.

Problem Solvers: Preventing Digital Advertising Fraud

Digital advertising fraud gets a lot of play in consumer media but it's increasingly becoming an issue in B2B--chances are good some of your properties have already been victims without you knowing it. Will you have answers ready for when your advertisers call you out on invalid traffic? Dr. Augustine Fou, a noted independent ad fraud researcher, will demonstrate how ad fraud works in in B2B and how publishers can take some straightforward, inexpensive steps to combat it. 


Dr. Augustine Fou, Cybersecurity and Ad Fraud Researcher , Marketing Science Consulting Group

4:00 p.m. - 4:10 p.m.

Industry Insight: Increase Advertising Revenue and Personalize Experiences with Customer Data

The opportunities for content personalization for subscribers and targeted advertising programs are endless, yet the majority of media and publishing companies still struggle to leverage the vast amount of customer data at their fingertips. We will walk through new trends in content personalization and targeted advertising programs along with case studies of media and publishing companies increasing revenue through the advancement.          


Jeff Hardison, VP of Marketing, Lytics

4:10 p.m. - 4:45 p.m.

Exclusive Look: What Actually Drives Results from B2B Marketing Campaigns

The Spiegel Research Center at Medill Northwestern researches the financial impact of customer and client engagement behaviors that influence financial results. In 2016, they focused their efforts on the B2B space. Thanks to their sponsor, Deloitte, there's now evidence of this impact.  

Data mining and analysis was completed to prove the relationship between marketing investments, content and event strategies, client engagement and response behaviors and Deloitte's business results.

In this session, Spiegel Research Center Executive Director Tom Collinger, and former Deloitte Consulting CMO, principal and Global Insights Leader Jonathan Copulsky, will provide insight into what they've proven works for Deloitte, and implications for what may enable a change in how B2B companies invest their resources and engage with their client base.


Tom Collinger, Executive Director, Spiegel Research Center, Medill Northwestern

Jonathan Copulsky, former CMO and Global Insights Leader, Deloitte Consulting

4:45 p.m. - 6:00 p.m.

Cocktail Reception