Thursday, January 26

8:30 a.m. - 9:00 a.m.

Registration, Breakfast, Networking

9:00 a.m. - 9:15 a.m.

Welcome

Host:

Rhianna Collier, VP & Managing Director, Software & Services Division, SIIA

9:15 a.m. - 9:45 a.m.

Keynote Presentation

Presenter:

Rajeev Kapur, CEO, 1105 Media

9:45 a.m. - 10:30 a.m.

Power Panel: Marketing's New Mission

A panel of marketing all-stars representing the best from Connectiv, Education, SIPA and Software set the stage by coming together to share their thoughts on how marketing’s mission is changing today and how marketer adapt to a changing industry in which marketing executives are increasingly required to be technologists as well as branding experts.

Moderator:

Manish Patel, Founder, Brandify

Panelists:

Feyzi Fatehi, Chief Executive Officer, Corent Technology, Inc.

Darcy Gassel, North America Leader, Ecosystem Teams, Developer Advocates & Startup Evangelists, IBM Digital Business Group

Christina Karabetsos, Executive Vice President, QCSS, Inc.

10:30 a.m. - 10:50 a.m.

Networking Break

10:50 a.m. - 11:35 a.m.

Managing the Marcom Tech Stack

One-third of marketing budgets are being spent on technology. In 2011, there were 150 marketing technology companies in the U.S. By 2016, there were over 3,500 and growing. Understanding what technology can do for you, as well as how to effectively implement it, is critical to the success of any marketer today. This session looks at how technology is empowering marketers, from how to determine what you really need (versus what’s nice to have) and how the right tech stack directly drives more customers and sales.

Moderator:

Kasey Byrne, Founder & Principal, Full Point Marketing

Panelists:

Zahra Ardehali, CEO & Founder, ZDigital Marketing

Eric Quanstrom, CMO, KiteDesk

TJ Stalzer, Managing Partner, Ceres Digital Group

Ramin Zamani, VP, Marketing Services, MindFireInc

11:35 a.m. - 12:20 p.m.

Understanding Marketing Analytics

Today we’re drowning in data. Learn how to make sense of it all by identifying the most relevant performance analytics you and your team should be paying attention to, what those analytics mean and how to use that data to make changes to boost performance and end results.

Moderator:

Lori Fraijo Raygoza, VP, Global Marketing, The Vitec Group plc - Videocom

Panelists:

Kamran Bakhtiari, VP, Marketing, Loan Depot

Timothy DaRosa, VP, Marketing, HackerOne

Kyle Johnston, Founding Partner & SVP, GigaSavvy

Dayna Rothman, VP, Marketing, BrightFunnel

12:20 p.m. - 1:20 p.m.

Networking Lunch

1:20 p.m. - 1:50 p.m.

Own Your Audience Data and Own Your Market

It’s a data-driven world and your marketing is only as good as your ability to reach the right people at the right time. However, most marketers struggle with getting the right data into the right hands. In this session we will share use cases from varies brands that engage their best customers using their CRM data. By linking their data across all their systems, they are creating a cohesive view of their audience segments, discovering where were the best places to spend their media budget, and uncovering best practices to help optimize future campaigns.

Presenter:

Kelsey Pullen, Senior Manager, Customer Success, LiveRamp

1:50 p.m. - 2:35 p.m.

Best Practices: Social Media

Using Social to Raise Awareness and Drive Action

Almost every marketing campaign has a social media component but too often our social strategies are simply regurgitating the same information from executions in other marketing channels rather than really driving engagement and advancing the campaign. This session offers best practices and case studies on how you can be effectively leveraging each of the major social media platforms as well as why “likes” and “followers” are taking a back seat to influencers and driving specific action as the real goals for social media.

Moderator:

Tony Winders, CEO & Principal, Winders Consulting Group

Panelists:

Johnathan Dane, CEO, KlientBoost

William Fisher, President & Co-Founder, Quicksilver Software

Kevin Perkins, Director, Marketing, Project Insight

Steve Weiss, CEO, MuteSix

2:35 p.m. - 3:10 p.m.

E-Mail Marketing: Cutting Through the Clutter

E-mail doesn’t get the same buzz as social media and content marketing but it’s still the workhorse of business-to-business marketing. In this session wie will dig deep into how to refresh your e-mail marketing strategy, boost open rates and conversions, and the powerful tools available to optimize your email communications. 

Presenter:

Josephine Munis, Director, Marketing Strategy & Media Relations, Candy Lab, Inc.

3:10 p.m. - 4:00 p.m.

Best Practices: Content Marketing

Go-to-Market Strategies for Creating and Licensing Content

Everybody wants to do content marketing today, but 73% of marketers feel they aren’t doing it effectively, according to Content Marketing Institute. Two case studies showcase two different paths for brands to achieve content marketing success, from developing your internal structure to develop and execute content effectively to how to license and leverage existing high quality content for your own marketing goals.

Moderator:

Rhianna Collier, VP & Managing Director, Software & Services Division, SIIA

Panelists:

Harold Katz, ERP Business Systems Analyst, Oracle+Netsuite

Eric Pinckert, Managing Director, BrandCulture

Tyler Suss, Digital Marketing Manager, Synoptek

Diane Weaver, Marketing Director, Waterford Institute

4:00 p.m. - 5:00 p.m.

Happy Hour Reception