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What’s New in the World of Ed Tech Finance will be an overview of trends, challenges, opportunities and surprises in the global ed tech landscape. It’s a must-attend session for ed tech business leaders and investors who want the inside scoop on competition, risks and hot spots in the market.

Keynote Speaker:

Tammy Wincup, COO, EverFi, Inc

After the keynote, panelists will follow up with a deeper dive into current investment challenges and opportunities.

Moderator:

Jason Palmer, General Partner, New Markets Venture Partners

Panelists:

Michelle Dervan, Principal, Rethink Education

Ann-Marie Faria, Principal Researcher, AIR

Ash Kaluarachchi , Co-Founder, StartED

Tammy Wincup, COO, EverFi, Inc

The entire history of a company can shift as a result of one key hire.  Find out from executives and investors how they think about talent:  how to find it, how to recognize it when it appears, and how to nurture it internally.  Hear about the make-or-break hiring decisions that have changed the trajectories of the companies they've worked with, and get expert advice on how to evaluate and manage talent at various stages of a company's growth.

Moderator:

Robin Warner, Managing Director, Oaklins DeSilva+Phillips

Panelists:

Neal Goff, President, Egremont Associates, LLC

Steve Gross, CEO, Calvert Education

Matthew Gross, Founder & CEO, Newsela

Jack Lynch, President, CEO & Director, Houghton Mifflin Harcourt

The regulatory scene is at full boil – with legislative proposals from the federal level and dozens of states, and initiatives and templates from LEA’s, NGO’s, and interest groups galore. But all these good intentions on the demand side often are unaware of unintended costs, constraints, or catastrophic consequences downstream in delivering excellent, innovative services to teachers and students. Learn from examples in areas including privacy regulation, universal access, and OER about the players and the drivers, the threats and the resolutions, and how ETIN educates and companies navigate.

Facilitator:

Sara Kloek, Director, Education Policy, Programs and Student Privacy, SIIA

Panelists:

Andrew Coulson, Chief Data Science Officer, MIND Research Institute

Jesse Gutierrez, VP, Government Affairs, McGraw-Hill Education

Tyler Park, Education Privacy Fellow, Future of Privacy Forum

Whether it’s simply the right thing to do – demonstrate that your product makes a difference – or your customer demands it, education technology research and evaluation is growing in importance.  Where to start?  This session will explore the practical aspects of education technology research and how your company can begin or advance its product efficacy outcomes.

Moderator:

Todd Bloom, Ph.D., Senior VP, Whiteboard Advisors

Meet the right people, for the right reasons, during the One-to-One Business Connections. Leverage your time at our conferences to the fullest by having ETIN schedule meetings in advance with companies that can help you meet strategic business objectives. These fast-paced exchanges will help pave the way for increased capital, revenue, and strategic alliances between participants. Enrollment is open through 9am PT on Monday 19 November.

As  Kevin Kelly argues in his new book, “The Inevitable,”  walled garden education systems and increasingly bloated learning platform islands will inevitably give way to Web 3.0 shared services, stacked like lego blocks, customized and personalized to new learning models. Join an engaging discussion about how IMS Global and its new CASE (Competencies and Academic Standards Exchange) specification and registry are unlocking the open learning ecosystem. 

Moderator:

Seija Surr, EVP, Strategy, Imagine Learning

Panelists:

Erin Mote, Co-Founder and Executive Director , Brooklyn Lab Charter Schools and InnovateEDU

Greg Nadeau, Manager, Education, Public Consulting Group

Keith Osburn, Ed.D., Associate Superintendent, Georgia Virtual, Georgia Department of Education

Brandt Redd, Chief Strategist, EdMatrix

Meet the right people, for the right reasons, during the One-to-One Business Connections. Leverage your time at our conferences to the fullest by having ETIN schedule meetings in advance with companies that can help you meet strategic business objectives. These fast-paced exchanges will help pave the way for increased capital, revenue, and strategic alliances between participants. Enrollment is open through 9am PT on Monday 19 November..

In today's market, it is just as important for ed tech companies to understand student mindsets as it is to build relationships with school leaders and decision makers.  MIddle and high school students from the Theatre Arts Production Company School (TAPCo) in the Bronx will take us on a tour of your current and future business opporunities.

Facilitator:

David Rust, General Manager, ETIN Board Member, HITN

Technology in education supports students and educators, and it can often transcend geography and borders. In this session, speakers will share insights about successfully making the cross-border leap. We will also hear from regional experts about expectations from their Education markets. 

Moderator:

Steve Literati, President, Literati Analytics

Panelists:

Nikki James, VP, Learning & Experience, Practera

Tim Klasson, Chief Operating Officer, MetaMetrics, Inc.

Stephenie Lee, Senior Education and Research Leader, VIPKid

Bring your business cards and your elevator speech to dramatically expand your list of active ed tech contacts.

Facilitator:

Ellen Bialo, CEO and Founder, Interactive Educational Systems Design, Inc. (IESD)

Participants:

Andrzej Grzybowski, CEO & Co-founder, BeCREO

David Klein, Creative Director, Point Made Animation

Devin Young, Co-founder and President, ClassCraft

California passed a broad consumer privacy law, the California Consumer Privacy Act (CCPA) , on June 28, 2018.  This new law, which is scheduled to go into effect in 2020, promises  to have a significant effect across industries, leaving many businesses wondering how to effectively comply. Learn from SIIA experts on how this will impact departments across your business, why education technology companies need to pay particular attention to the law, and how future state and federal legislation will be influence by the CCPA.

Presenters:

Sara Kloek, Director, Education Policy, Programs and Student Privacy, SIIA

Christopher Mohr, General Counsel, Vice President of Intellectual Property, SIIA

This session brings together three company executives who think daily about getting their companies to the next level - and how different 'next levels' call for different approaches to scale. The three panelists will represent small, medium and large companies. 

Facilitator:

Ilya Zeldin, Founder & CEO, 2gno.me

Panelists:

Kate Cassino, CEO, Hobsons

Jack Lynch, President, CEO & Director, Houghton Mifflin Harcourt

Devin Young, Co-founder and President, ClassCraft

The edtech market is chock-full of tools of every shape, size, and description. What are the common threads that make these tools "hot" award winners? Join us for a highly interactive Q&A experience that brings together tools from a variety of countries, market segments, and stages of development, from startups to mature products; and help us establish what makes a winning product in your area of interest.

Facilitators:

Myron Cizdyn, Chief Executive Officer, The BLPS Group

Alvin Crawford, General Manager, Public Consulting Group

Learn the new ins and outs of how social media can help establish your growing company, drive new leads and launch your next phase of growth. Examine what's changed in social media, what it means for your business and how to use it to your advantage. During this session, we'll discuss strategies and results of real campaigns to demonstrate how to incorporate organic and paid social media strategies on Facebook, Twitter and LinkedIn into your integrated marketing plan to drive tangible business results.

Moderator:

Charlene Blohm, President, C. Blohm & Associates, Inc.

Panelists:

David Grupper, Owner and Creative Director, Point Made Animation

Lisa Schmucki, Founder & CEO, edWeb

A lot has changed since the early days of education software development, but one thing stays constant – developers are still trying to discover the customers’ problem and solve it. During this session learn how Design Sprints (designed by Google Ventures) are used at Follett Labs and how Digital Promise engages Challenge Collaboratives to address challenges in OER, real-world learning and data interoperability. The session will dive into the models and planned outputs for dissemination and scale.

Moderator:

David Beacom, Principal Advisor, David Beacom Strategies, LLC

Panelists:

Joel Davis, Manager, Follett Labs, Follett School Solutions

Kimberly Smith, Executive Director, League of Innovative Schools, Digital Promise

Can you do both, and how?

What are the differences in messaging, packaging, and product features for each market?

What channels work?

Which different age groups that work better for one than the other?

Moderator:

David Rust, General Manager, ETIN Board Member, HITN

Panelists:

Mariana Diaz-Wionczek, Ph.D., Principal, MDW Consulting & Research, Education Advisor to Nickelodeon

Noelle Millholt, Co-founder and Chief Revenue Officer, Speakaboos

Learn how successful Ed Tech companies are achieving scale more quickly through establishing successful partnerships in key areas. 

We will discuss the ‘how, when and why’ players come together for mutual benefit; impact on managing in a shared risk environment and planning for a break up.

Moderator:

Katie Gilligan, ETIN Board Member & Ed Tech Business Development Consultant, Consultant

Panelists:

Gillian Gutenberg, CTO, ProjectEd

Mark McCusker, CEO, Texthelp Ltd.

Oliver Wreford, Chief Revenue Officer, SchoolMint

Investors are competing with each other to provide the capital needed for growth businesses. Are you ready for the conversation? This panel will help growing companies understand why a detailed, bottoms-up plan is important if you want to raise capital, how it can help you regardless of how you finance your growth, and how to identify the right financing source for you.

Co-Presenters:

Phil Alphonse, Co-founder and Sr. Partner, Vistria Group

Chad Johnson, Managing Director, Cherry Tree & Associates, LLC

As a marketer in the K-12 and Higher Education education channels, the best way to tackle the challenge of getting mindshare in a market crowded with newcomers is to be well prepared, to have an understanding of the market you are targeting and to to reexamine your organization's sales and marketing mix. And while we have seen many marketing strategies and tactics emerge and grow stronger, we have seen several that have made a difference in the market place. How does your customer get information about what to buy, how do they make decisions, what tools and tactics are being used by successful companies, and how to create a winning sales and marketing strategy. The lines have blurred between the B2B – B2C marketing strategies, but it calls for attention on stronger customization of  the delivery of your marketing campaigns, based on the audience.

Our experienced marketing panel will discuss and answer question regarding innovative and proven marketing trends that have resulted in success for current and former organizations they have lead.  Our presenters will inspire you to take your marketing strategies and tactics to the next level of success.

Moderator:

Michael Campbell, President and Principal Advisor, Forward Thinking EDU

Panelists:

Collin Earnst, Vice President of Marketing and Strategy (recent), Lexia (Rosetta Stone)

Heather Shelstad, Vice President, Marketing, Knewton

Every organization has questions about the funding and budgeting of educational organizations, schools, districts and higher education institutions.  In this session, you will hear updates on funding, research in progress on spending and alternative ways of helping districts fund innovation and solutions in their schools and districts.  Industry leaders will address the confusing issues in educational funding and spending. How are K12 districts and schools able to fund solutions with state federal funds and grants?

Moderator:

Michael Campbell, President and Principal Advisor, Forward Thinking EDU

Panelists:

Larry Buchweitz, VP, Business Development , MCH Strategic Data

Sara Kloek, Director, Education Policy, Programs and Student Privacy, SIIA

Marilyn Schutz, Founder and President, Big Deal Media

According to a study published by Harvard Business Review earlier this year, “Companies with above-average diversity also have higher innovation revenues,” meaning revenue from products less than three years old. This adds to the growing canon of journals and scholarly publications that correlate inclusive and diverse organizational cultures not only to top and bottom line success for organizations, but also to improved decision-making, creativity and innovation. Learn from our panel of experts why and how to develop more inclusive organizations, products and services to build your organization’s inclusion competency. 

Moderator:

Ashley Andersen Zantop, General Manager, Pinpoint Learning

Panelists:

Alvin Crawford, General Manager, Public Consulting Group

Mariana Diaz-Wionczek, Ph.D., Principal, MDW Consulting & Research, Education Advisor to Nickelodeon

Farzana Nayani, Founder & CEO, Manazil Management, LLC