Join us for an exclusive peer-to-peer group discussion addressing two of the biggest issues facing B2B media and information companies today: cultural and organizational transformation. Topics include:
Janine Bavoso, Senior Vice President, Human Resources, Northstar Travel Group
Karen Danziger, Managing Partner, Koller Search Partners
In 2017, Hearst posted record profits for the seventh year in a row, thanks in large part to Hearst Business Media, which accounted for 28 percent of total profit, a number that has more than tripled over the past decade. Businesses such as Fitch Group, aviation safety company CAMP, and Hearst Health all sell data and software that customers use in their daily workflow, creating a powerful proposition in a hyper-competitive market. In an exclusive fireside chat, Hearst Business Media president Rich Malloch talks about how the company charted a path from print and advertising to become a comprehensive, data-driven solutions provider.
Wilma Jordan, Founder and CEO, Jordan, Edmiston Group, Inc. (JEGI)
Rich Malloch, President, Hearst Business Media
Learn how ALM altered their product strategy to rely on class-leading third-party partners, such as NetLine, to position their organization for growth, optimize margins, and scale digital revenues without investing a single penny in technology.
Sit in as Jay Kirsch, President of Media at ALM, and David Fortino, SVP Audience & Product at NetLine, discuss how the convergence of internal growth strategies paired with external strategic partnerships can equate to meaningful revenue acceleration.
Jay Kirsch, President of Media, ALM
David Fortino, SVP Audience and Product, NetLine
Pass a good time! The Opening Night Reception will be in underCURRENT bar and patio and then move to the Dryades Ballroom to enjoy dinner, sponsored by JEGI and Koller Search Partners.
Growth is key to every information company's success. But many of us have been more focused on managing costs around legacy businesses in recent years. How do we return to an emphasis on growth, both from a C-suite perspective as well as driving that attitude down through the organization? Regardless of what is being sold (content, advertising, services), why is it imperative to move from transactional relationships with customers to strategic and consultative relationships and selling? Hear how organizations can instill a culture in their commercial organizations that involves a strategic approach to the market, including account planning and segmentation, rather than just burning sales calories.
Byron Matthews, President and CEO, Miller Heiman Group
In February, Google and the Coalition for Better Ads created the "Better Ads Standards" which is tasked with identifying and blocking ad types deemed to be "the most annoying." This created a challenge for B2B publishers because these now blocked formats were popular among advertisers, and drove high CPMs. Join Todd Krizelman, CEO of MediaRadar, as he dives into Google's efforts, clarifies misconceptions and discusses its business impact.
Todd Krizelman, CEO, MediaRadar
The days of being successful by selling one-offs are coming to an end. Tapping into recurring revenue streams and becoming a solution for customers, not just a resource or lead enabler, is the future. Hear what it means to be a platform company today and how leading media and information companies are making the shift. It's neither quick nor easy, but the benefits include creating a new value proposition for your company, monetization of nascent assets and enjoying significantly enhanced business agility.
Jonathan Murray, EVP & CTO, Digital Prism Advisors
Alex Ford, CEO, Lexipol
Jay Kirsch, President of Media, ALM
Cathilea Robinett, President, e.Republic
Creating data products that offer high margins and recurring revenue (as well as the ability to bolster traditional media and event products) is a top priority for media and information companies. But doing it successfully can be a tricky process that requires a clear strategy for product development and monetization. Here, the executives charged with leading the creation of data products at their organizations offer their inside take on what they’ve learned, including what the market potential for data products really looks like, how to leverage existing resources to get an inexpensive start, the realities of selling data products, common challenges (including how to protect your assets in a market where data is increasingly becoming commoditized.
Nikesh Desai, CEO, InvestingChannel
Andy Reid, President , Metrostudy
The EU's General Data Protection Regulation goes into effect May 25. Whether you own European assets, maintain offices in Europe or simply have EU citizens in your database, GDPR applies to you and the consequences for violations are severe. Are your preparations where they need to be? Legal representatives from Wittliff Cutter and experts from SIIA's policy team will go over a final checklist for GDPR preparation, as well as identifying the answers that your team will need to provide with GPR just weeks away.
Slade Cutter, Partner, Wittliff | Cutter PLLC
Christopher Mohr, General Counsel, Vice President of Intellectual Property, SIIA
Carl Schonander, Senior Vice President for Global Public Policy, SIIA
Jack Simms, Partner, Wittliff | Cutter | Austin PLCC
Join us as we announce the 2018 Gertrude Crain Award recipient. The Award recognizes an exceptional executive in the media and information industry and honors Gertrude Crain, a highly regarded B2B leader and former chair of Crain Communications. We'll also celebrate other outstanding women executives who enter Connectiv's "Circle of Excellence," an acknowledgment of their achievements and contributions.
Managing a board of directors can be one of the most difficult and time consuming missions for a CEO. Build a high performing board by discovering the power of your board’s network.
David Chun, Founder & CEO, Equilar
Pricing has largely been notional in the information industry. But as business models evolve, with more emphasis on users and readers paying directly, so too does the need for a more strategic approach to pricing. How do you determine the real value of what you're selling? How do you determine the real potential of your customers and price products and services accordingly? How do you charge for your core asset--information--when so many pressures are demanding that information be free? Pricing expert Frank Luby will address some of the common mistakes the information industry is making when it comes to pricing and help you chart a path for more effective revenue generation.
Frank Luby, CEO and Co-founder, Present Tense LLC
The more you sell on a one-off basis, the harder life will be. Recurring revenue and subscription revenue are vital for b2b publishers but succeeding at both means we need to start creating deeper relationships with customers, not just catering to casual readers. Hear how AdAge has tapped into audience understanding and audience data to diversify revenue streams and make an 87-year-old brand a disruptor.
Kevin Skaggs, General Manager, Digital, Ad Age
Trevor Kaufman, CEO, Piano
While publishers are trying to figure out how to become more like data companies, Thinknum, a fintech company that scours the Internet for business data that it can sell to subscribers, is getting into the media business. In January 2018, Thinknum Media debuted, with a mission of taking data and building fact-based stories around it that can either be aggregated by other news organizations or persuade new readers to subscribe to Thinknum's data base. Here, Thinknum Media publisher Joshua Fruhlinger, formerly of AOL Tech, Engadget and Wall Street Journal, pulls back the current on building a money-making, data-driven content business.
Joshua Fruhlinger, Publisher, Thinknum Media
Looking for inspiration? The 2017 Connectiv Innovation Awards celebrated cutting-edge strategies, product launches and cultural transformations helping reinvent the business media and information industry. Hear first-hand the winning stories.
Alex Butler, VP and General Manager, Bloomberg Law
Prescott Shibles, Senior Vice President of Data, Randall-Reilly
Marcus Witte, VP, Integrated Marketing, SourceMedia
Lasissez les bons temps rouler! Housed in a charming renovated building with high ceilings, a pristine white interior and gorgeous columns, a visit to the St. Roch Market is a foodie's delight! Enjoy bites from 12 restaurants and sample their specialties--from raw oysters and PoBoys to Pho and empanadas. You won't stay hungry for long.
What is the role of your education platform when chatbots replace live people? What happens to your lead generation business when ABM providers start targeting your largest customers? What happens to your media business when the world's top agencies have better identity data? Where does the content driven revenue go when your biggest advertisers and sponsors have larger content organizations? What is the value of your enterprise if your only island of growth is events?
Hyperbole? Possibly. Overreaction? Maybe. Call to action? Absolutely. A whole new set of technologies and trends are about to affect our industry just as dramatically as the Internet, Mobile, On Demand Media and Big Data. The emergence of Artificial Intelligence, People Based Marketing, Identity Graphs and CDP's is creating new sets of competitors, converging the roles of sales and marketing, creating entire new career paths and making some of our traditional businesses ripe for extinction. We will identify some of the key emerging threats and provide context and color about the road ahead.
Scott Mozarsky, President, Bloomberg Law
Prescott Shibles, Senior Vice President of Data, Randall-Reilly
Matthew Yorke, CMO, SourceMedia
“Data scientist” is the new must-have position for media and information companies but are you still wondering what they actually bring to the table? Dennis Hecht, head of Business Intelligence at Farm Journal, will show how his team was able to unlock the potential in Farm Journal’s market by allowing the company to take control of its audience and market information, identifying top prospects and those most likely to buy, increasing the value of the buy exponentially and helping bring in over $1 million in new sales. Up next for Dennis and his team in 2018: unlocking the vale of Farm Journal's content strategy and event marketing.
Dennis Hecht, Director, Business Intelligence, Farm Journal Media
Buyers have been changing their behavior, leading to less profitable, less forecast-able sales. Why? Digital Transformation has changed their mindset. From their point of view, there are more choices and the Internet has given them added insight and opinions about every option. The solution for B2B sellers: change the manager's mindset so we change how they manage their teams. Managers are key to helping their teams change what they sell by changing how they sell. End the conference on a high note as you'll learn how to change the conversation and the mindset of your sales team, and your clients, to sell holistic solutions that put you deeper into a client's organization as a must-have partner.
Steve Bookbinder, CEO, DMTraining
Technology has the potential to make our jobs more effective than ever before. But few services offer a full “solution.” Ask any of your groups (audience, sales, content, etc.) about their workflow and you’re likely to find they’re using a hodge-podge of different systems to solve multiple issues and that coordination between groups remains difficult, time consuming and often costly. Hear how leading media and information companies are starting to make better decisions about technology, how they’ve streamlined cooperation between groups and the technologies that have made the most difference.
Bill Furlong, Founder and CEO, Squarestack
Matt Morgan, Senior VP, Digital and Data, Farm Journal Media
Adam Reinebach, CEO and President, BridgeTower Media