Posts

8 Successful Publisher Revenue Strategies

We're a little bit in the dog days of summer here in Washington, D.C., so I thought it may be a good time to pull out some of the successful SIPA member revenue strategies that I've written about in the last year or so.

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Doing a Podcast Is Great. Creating Marketing Synergy for It Even Better.

"I feel like [synergy in an organization or company] is overlooked a lot when it comes to marketing podcasts," Blake Althen of podcast-producing company Human Factor told me recently. "At least with organizations I've done work for, the magazine/newsletter department might be doing their thing, the email people might be doing their thing and the events people are doing their thing, but there's not a lot of synergy. And we tried to close that gap and have done it really well.

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New Report on Event Marketing Urges Story, Phoning and an Event Cap

One interesting note about the new event called Dished that Aging Media Network sold out in 2018 and again in 2019 is that they capped attendance at 150. Now that probably had the most to do with their venue—The Boelter Center in Chicago's River West neighborhood. Owned by Boelter Foodservice Design & Equipment, it was selected based on its unique setting and elements including a demonstration kitchen and catering program.

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Endeavor, B2B’s Most Active Strategic Buyer, Is Back on the Hunt

After several years of rampant M&A in the B2B media space, which included the $5 billion sale of UBM to Informa, the estimated $180 million sale of Questex to MidOcean and the acquisition and merger of Hanley Wood into Meyers Group (also under MidOcean), M&A has slowed considerably in 2019--and not just in B2B. The $29 billion merger of Refinitiv and London Stock Exchange notwithstanding, the number of deals across data and information services, consumer media, events and even software and technology have plummeted.

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