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Podcasts Must Inform But Don't Forget the Entertainment Quotient

On a recent webinar titled Podcasting for Publishers: How Podcasts Can Deliver Qualified Leads and Bottom-Line Revenue for Minimal Investment, Lynn Freer, president of Spidell Publishing, told about running into a tax accountant listener at one of her events. He kidded her about his wife wondering who that woman with the great voice is who he's conversing with every Sunday morning.

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'The Best Times to Be a Storyteller' - 2020 Report Offers Ways to Tell it Best

Last week at BIMS—after speaking for 30-plus minutes about the vital nature of digital design and the reading revolution that digital has thrust upon us—Mario Garcia, a Columbia professor and author of the new book, The Story, closed his well-received keynote by saying: "The takeaway is if you have a good story, people will stay with you... I don't sit here and lament what was. I celebrate what is. These are the best times to be a storyteller, but you have to explore all that is there."

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Insights From a Myth-Busting Millennial Business Study

"They want to meet you. Almost 2/3 (61%) would prefer to conduct new business meetings face-to-face; and 76% would prefer to build a personal relationship with a vendor or partner. They are craving in-person contact, not digital isolation."

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