Posts

ANA/Connectiv Preview: Do Owned Audience and Domain Expertise Trump Automated Efficiency?

On Wednesday, June 19, Connectiv teams up with ANA Business Marketing to bring leading B2B advertisers, agencies and media and information companies together in New York City for What Goes 'Round: Re-imagining the Media Marketer Relationship in a Digitally Transformed World.

more

Digital News Survey Calls for More Analysis, Podcasts and Value

"Don't tell me about your grass seed. Tell me about my lawn," SIPA Annual 2019 Chair—and Business Management Daily publisher—Adam Goldstein told me last month. That advice to publishers is supported in a big new report out Tuesday evening from Oxford's Reuters Institute for the Study of Journalism. The Reuters Institute's Digital News Report for 2019 surveyed more than 75,000 people in 38 countries about their digital news consumption.

more

'People Want Information in All Formats and Lengths' - Vary Your Webinars, Riddle Advises

"When a sponsor does a webinar, we'll repurpose that information in multiple ways. There's live, then we'll post the video, then take out excerpts, breaking it down into 7-minute chunks. We can do repurposing in multiple platforms. There are also nice tools out now to get a transcript off voice recognition... We do analytics on who attends. What topics did they go to? How long did they sit in? Do they leave early? Some might bail when it's not of interest."

more

Your Content Needs This, Suggests a Bloomberg Digital Strategist

"Prior to being at Bloomberg, I branded the consulting arm of The Atlantic. One of biggest trends that I saw [with my clients] is the undervaluing and an underinvestment—no matter the size of the organization—in thinking about content packaging and content delivery. If you only have 100 pennies to work with, putting 99 of them toward content creation and one toward thinking about how you package and deliver it is not a smart strategy, especially for organizations with smaller budgets."

more

LunchByte | Episode 1

Our first episode of LunchByte features host - Jill Abbott, Senior Vice President and Managing Director of ETIN as she speaks with Dr. Linda Darling-Hammond.

more

LunchByte | Introduction

The LunchByte is the podcast for the Education Division, ETIN, of SIIA This series provides you with access to leaders in the education industry and private enterprise.

more

Focus, Write and Debrief: Taking Full Advantage of Attending Live Events

Members are descending here in Washington, D.C., for the 43rd SIPA Annual Conference. It seems that events for SIPA publishers these days can come in many shapes and sizes—from Chartwell's Customer Experience Conference to Jefferson Communications' summer camp fairs to Magna Publications' conference on student leadership to Spidell's tax seminars.

more

10 Marketing/Renewal Takeaways From SIPA Annual 2019

In a well-attended Pre-Con Workshop on Day One of SIPA Annual 2019, Arno Langbehn, CEO, B. Behr's Verlag GmbH & Co. KG, covered Steve Jobs—"It's not the customer's job to know what he wants"—superheroes (well, kind of, "The hero is the customer," Langbehn said)—Groundhog Day (the film and the idea of using the information that you know to sell)—and ponchos ($5 when dry, $20 when it's raining—strike when something's hot). 

more