Under: Elizabeth Petersen
Towards the end of a takeaway-stuffed session at our BIMS conference in November titled Bringing Customers Into Your Marketing, Fulfillment & Product Development, Jim Sinkinson of Fired Up! Marketing asked his fellow panelists this: "Do you ever get to the point of asking customers or prospects, 'Would you buy it [if we built it]'? How do you get as close as possible to the answer in your interactions with customers?"
Adam Steltzner, a rocket scientist for the NASA Mars rover missions, opened ASAE's Technology Conference & Expo this week and spoke about brainstorming. After spearheading the successful Mars Rover landing in 2012, he learned this:
“Innovation isn’t just a tool to grow, it’s a survival tactic,” said Greg Hart, director of marketing for PSMJ Resources, during a session on Building a Company-wide Culture of Innovation at the recent SIPA Annual 2017 Conference.
That innovation can take on many forms, he said. “You can take an existing product and give it new life. We put on a two-day project management boot camp. It went over budgeting, scheduling and other important areas" that were in their information arsenal. "It proved to be one of our most popular products! The market actually took it on itself to be PMSJ-certified. We would get calls, 'How do I get PMSJ-certified?'
"We had been looking for another recurring revenue product." Instead of doing the heavy lift of building something from scratch, Hart said building from something you already have will often be the answer.
Here are more ideas from that session:
“Have a think tank where you can bring people t ...
Elizabeth Petersen, chief people and strategy officer of Simplify Compliance, was named the winner last week of SIPA's 2017 Volunteer of the Year Award. (That's Petersen on the right, being handed the award by Cindy Carter, president and CEO of FDAnews.) She is a very deserving recipient.
Watching an enlightening new production of Lillian Hellman's 1939 play The Little Foxes here at Arena Stage the other night, I should have had my pen out. A quote early on really struck me. It went sort of like, "We have to do something new—that's the only way to make money these days."