Posts Under: EB Medicine

What Is Our Audience Struggling With, Successful Podcasts Ask?

Podcast numbers keep growing—about 35% of Americans ages 18-54 now listen in. "People are adding more podcasts to their media diet [each month]," said Edison Research in their April survey and subsequent webinar. And what's great about podcasts is that they don't have to be huge productions.   Witness CampWire, the podcast of the American Camp Association (ACA). It has aired 10 episodes so far, and the last one on staff training drew the biggest audience. Camp directors tune in, and it was May, so no surprise there.   Sam Hirt, communications data specialist at the ACA, launched the podcast and offered some tips in an article in Associations Now. We add some SIPA notes to it.   Know your audience and what they care about. "What do [listeners] want to hear about?" Hirt asked. "Can we talk for 40 minutes to an hour about it? And who is going to be the right voice for it?" Said Stephanie Williford, CEO, EB M ...

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Developing Customer-Friendly New Products

"We need to rethink the relationship we have with paying readers," writes Jim Brady, CEO of Spirited Media and public editor of ESPN, in NiemanLab's wonderful Predictions for Journalism 2018 series. "It's not enough for us to say, 'What we do is important, and you to help fund it.' We need to listen to and engage with those who we're asking to support us. Put another way: We can't just be of the people; we need to be with them."

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We Approve These 6 Winning Marketing Messages

SIIA member ALM recently joined the everyday a.m. publication club with its new Morning Minute, available to subscribers of their content portals. I found it interesting that their daily content category names are a little playful: What You Need to Know, While You Were Sleeping and What You Said.

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