Posts Under: Connectiv

'You’ve Got To Be Bold' – Why Moving to Virtual Events for All of 2020 Is Turning Into a Win for PRWeek

The hope that live events would return in the fall is increasingly being replaced with the realization that many (if not most) conferences and trade shows in the U.S. will continue to be virtual or hybrids of online and in-person for the remainder of 2020 (last week Informa saw an 8 percent stock jump when it said select trade shows would resume in Asia but warned that live events in the U.S. won’t return until at least September). 

more

World Economic Outlook 2020-2021: The Great Lockdown

The COVID-19 pandemic has dealt the U.S and world economies a series of often unprecedented shocks—the “Great Lockdown” as economists refer to it, basically closed a wide-ranging sectors of the economy including service, travel, tourism and entertainment and many more, resulting in unemployment rates in the U.S. of more than 20 percent as of June 2020 and drastic revisions of worldwide economic growth for 2020 and 2021.

more

Is Your Audience 'Aware of the Breadth' of Your Coverage? Engagement Lessons From The Washington Post.

There will be other coverage that people will need. "So what we're trying to do [is show that] our arts writers and critics, our sports writers and critics, our food writers and critics can feel relevant now but also signal to our audience that after the COVID crisis, we'll have different kinds of coverage that they will still need," Gilbert said. "So that's really what we're trying to do to combat that challenge. But I absolutely feel that imperative every bit as much as your members do, and we're thinking very deeply about what are the things, the products, the tools that we can offer our audience and how can we bridge [new subscribers] from caring about the news in the time of the virus to caring about the news when things are going better."

more

Have 'Realistic Expectations' - Thoughts on Virtual Event Platforms

"The single most important thing [for a virtual event] is realistic expectations about what the sponsor and attendee can expect," said Brian Cuthbert, group vice president, Diversified Communications U.S., in a webinar held early in the pandemic. "You are not reimagining the show. How many leads can I expect? How will the learning be? Are you implementing video? Are there trainers or is there an audio webinar?"   "We've been pulling together, in the past five days, a virtual event for the same time that the live event was scheduled," Alicia Evanko, executive vice president, Travel Group Global Events, Northstar Travel Group, added. "We're just doing an appointment event so we're using Zoom. We're exploring other options for the content piece.   "The #1 priority is bringing those buyers and sellers together because we're already getting requests, 'Hey, can you get me the list? I'll set those appointments up myself.' Zoom will handle the appointments. We ...

more

Global Audience, Discussion Rooms, Polling - The Virtues of Virtual Events

Offer content—video, gamification, polling—and then bring people together around that. Speaking at the ongoing-through-May CES Deconstructed Jesse Serventi, founding partner, Renovus Capital, said (in a virtual discussion) today that we're really just starting to learn how to "have a keen understanding of how to engage an audience virtually. A lot of it is asynchronous. You're on an island. You're going through it by yourself. It's tough to engage. But then it's also synchronous where you might be watching many hours of content. That's tough too. The companies doing the best job are bringing in both. They might be starting off with prerecorded asynchronous content, watching video, doing a multiple choice quiz, and then coming together to do a group exercise around that and developing relationships—reaching you through multiple modalities. That's just a great way to engage the customer or get customers hooked in an even better way than live in-person training ...

more

'Thrilling to See it Happen' - Transition to 100% Remote Work and Non-Event Revenue Give CEOs Optimism

When offices open up again, what will make employees comfortable to go back in? In an engaging and revenue-focused CES Deconstructed session last Thursday titled CEO Power Panel: How Leading Companies Are Planning to Not Just Survive But Thrive, Arizent CEO Gemma Postlethwaite offered one answer that resonated with her colleagues.

more

Connectiv Awards 2020 McAllister Top Management Fellowship to Thomas CEO Tony Uphoff

Editor’s Note: Hear Tony Uphoff and other leading B2B media executives including Industry Dive’s Sean Griffey, Arizent’s Gemma Postlethwaite and Government Executive Media’s Tim Hartman in a live stream on Thursday, April 30 at 1pm ET called “CEO Power Panel: How Industry Leaders Are Planning for Their Companies to Not Just Survive but Thrive.” The event is free for all Connectiv members and more information is available here.   

more

More Keys to Holding a Successful Virtual Event

I tuned into a live online concert a couple Saturdays ago on Facebook Live, and the flute and guitar duo dazzled. But the other exciting aspect was watching—and participating in—the comments section on the right side. Although I wasn't directly communicating with the people, it kind of felt that way when I responded to the music or played off of one of their comments.   When it ended, the flute player reached out to me—I was one of the organizers—and responded to a nice comment I made. And I reached out to a couple commenters that I hadn't spoken with in a while.   In an article last week on MarTech Advisor titled We Took Our 500-Person User Conference Virtual in Just 5 Days: Here's What We Learned, Dayana Nevo, VP marketing, WalkMe, wrote about the importance of networking. "You need to create engagement throughout the event to make sure that people stay tuned. This includes finding ways to network on social media."   Su ...

more

How Crisis Resource Hubs Are Growing Readers and Revenue

Putting COVID-19 resource sections prominently on your site and in front of any paywall you might have seems to be a win-win-win proposition at this point. On Saturday Stephanie Williford, CEO of SIPA member EB Medicine, posted this on the Discussion Forum in response to an article about a subscription jump at Wired.   "We put our COVID content in front of the paywall on March 3rd and have seen an explosion in website traffic (153% increase) and a modest increase in subscriptions (9%) since the same time period last year," wrote Williford. "We're pretty happy with that all things considered—particularly since our customers (emergency physicians) are the ones on the frontlines managing this crisis. (They certainly have much bigger things to worry about right now than subscribing!) We also think the goodwill and brand awareness we're generating now will pay off in the long run. Plus, like the article below says, it was the right thing to do."   So ...

more