Posts Under: SIPAwards

How Behr's Parlayed Its Topic and Audience Knowledge Into Event Success

I might not think that a behind-the-scenes look at the food inspection services at Frankfurt Airport is all that exciting, but for heads of quality management and food safety in Germany, it is. The area is normally restricted to visitors, and the criteria used to check the incoming food and what leads to rejection of the products can be telling in the field.

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Brackets Game Brings in 3200 Unique Leads and More for Penton

When the Design Engineering and Sourcing (DES) Group of SIIA member Penton needed to increase engagement last year in a fun, cost-effective way, it turned to a bracket- and quiz-based STEM Starter Tournament. The DES Group provides information and education on new applications, emerging technologies and product trends for professionals in design engineering and sourcing. 

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An Award-winning Example of Using Video to Promote a Conference

"No matter how long you've been in this business, you always want to be a learner. And this is an opportunity for personal and professional growth for me—an opportunity to network with some of the most incredible leaders in this country. It's like bringing the publication of Education Week into 3D. It's brought it to life for me."

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Creating the Video Was Only the Beginning for SIPAward Winner

“Video is where we play best on this event,” said Dan Hanover, VP of Access Intelligence, at the June SIPA Conference. “Our attendees eat with their eyes. So rather than market this event from the beginning as a traditional event with brochures and copy, we do all video marketing.” Hanover was referring to EVENTtech, their Las Vegas-based, mega-conference and exposition on using social media and technology to optimize live experiences. Attendance is up, and video marketing is a huge reason why. He then showed the 81-second video that drove their marketing—and won their group a 2016 SIPAward for Best Use of Video. “Who’s not gonna want to go that event?” Hanover asked after it played. He pointed out that the video “has content from the awards our readers submit as well as content from our actual event the year before.” The faces in the video make a strong impression because of this. (Matt Bailey and Amy Af ...

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