Posts Under: Elizabeth Petersen

Add Video, Eliminate Silos and Experiment, Say BIMS Speakers

We've stressed in our outreach for the Business Information & Media Summit (BIMS), Nov. 11-13 at the Margaritaville Hollywood Beach (Fla.) Resort that this edition of BIMS would resemble the SIPA Marketing conferences of yore, but with even more opportunities for learning and networking than those events had. (See full schedule here.)

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Women's Leadership Panel Gives Business Case for More Inclusion

Meg Hargreaves of FiscalNote began Day 2 of the Business Information & Media Summit (BIMS) in Fort Lauderdale yesterday by saying that we should strive not to see a Women in Media panel like the one she was sitting on—meaning that every panel should be an inclusive one without any special tags needed.   We are not there yet, however, so hearing media company executives Hargreaves, Lucretia Lyons of Business Valuation Resources, Christine Shaw of Future and (moderator) Elizabeth Petersen of Simplify Compliance was a pleasure—both for the business strategies they espouse and the highlighting of the issues that still exist. (You can watch the video of this panel here.)   "There's a business, legal and moral imperative for inclusion," said Hargreaves. "Having diversity at our company helps us better understand our customers, who are increasingly diverse and global. [It leads to] access to adjacent mar ...

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'The Bad Idea Illuminates Where the Great Idea Is' - Encouraging Failure

"[Director Sam] Mendes is known for creating 'a safe room' for rehearsals. 'People are free to have a bad idea. Frequently the bad idea illuminates where the great idea is,' [producer Scott] Rudin said. 'Sam makes the room embracing, warm.  He's very open about what he perceives to be his own mistakes. If he doesn't know something, he's entirely comfortable asking the questions. That makes people feel incredibly well protected.'" —A recent New Yorker profile by John Lahr on award-winning theater and film director (Oscar winner for American Beauty) Sam Mendes.

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Something as Simple as a Popular New Job Title Can Lead to New Revenue

"We launched an association that exceeded our expectations in a few months," said Elizabeth Petersen, project director, Simplify Compliance, referring to the National Association of Healthcare Revenue Integrity. "We were looking at registrations for events and one of my product people noticed, 'There's a new title popping up and we had never seen this title before'—it was revenue integrity specialist. We started picking up the phone and calling customers, [asking], 'What does that mean?'"

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