In 2015, Winsight acquired Technomic, a provider of primary and secondary market information and advisory services to the food industry, as way to jumpstart a data and business intelligence service that could complement Winsight’s media and events properties.
Chicago-based Winsight this week relaunched the website for its flagship CSP brand. The new design takes a cue from consumer digital media, with a visually appealing, easy-to-navigate layout, multimedia and higher visibility for advertisers.
It's no surprise—today most Connectiv members describe themselves as “business media” companies. But five years from now, most say “business information services” will be a better descriptor, according to the recent Connectiv 2015 Business Outlook Census.
It’s been a big week for the Chicago area b2b media information company formerly known as CSP Business Media. First, the announcement of a new corporate name (Winsight) and the goal of tripling the company’s revenue over the next five years; the hiring of four new executives (a chief brand officer; a senior vice president of a new division called Winsight Information Services, which focuses on research; a chief content officer and a senior vice president of media products and audience development) who will be instrumental in reaching that goal; and Winsight’s 114-year-old Restaurant Business being named Magazine of the Year by the American Society of Business Press Editors.