This blog post is sponsored content by a 2019 Connectiv Executive Summit sponsor Readex Research
Walker Sands Communications has put out a report titled The Future of B2B Content 2019: How Marketers Turn Content Into Real Business Impact. They interviewed 300 B2B marketers—in January 2019—who have active roles in their companies' current content programs.
“Increasing use of marketing technology” is the strategy that the highest percentage of marketers (40%) will implement in the coming year, according to a new marketing survey conducted by the New York American Marketing Association (NYAMA) and BrandSpark in conjunction with Dapresy.
“Respondents believe that marketing is more important than ever before, and adopting new technologies effectively is a must to stay competitive,” Lukas Pospichal, managing director of GreenBook and NYAMA, said in a statement. “Mobile marketing was selected as the trend that will have the biggest impact on marketing in the next 12 months (and 10 years), though only 41% have a mobile strategy in place; another 30% are planning to implement within the next year.”
The survey of 661 marketers also found that 83% of respondents agree that marketing is becoming increasingly important. That same percentage also reported that they need to adopt new marketing tech ...