A colleague and I here also put together a morning newsletter of prominent media stories. Our lead yesterday—a day before International Women's Day—reported on the new edict at Bloomberg requiring any panel that a Bloomberg reporter/editor agrees to appear on must include a woman. "At the risk of stating the obvious," wrote editor in chief John Micklethwait, "the woman could be you."
I tend to mull a lot over headlines and subject lines. Earlier today, for another newsletter, I began with this subject line: "Southwest Airlines Listens, Then Creates Popular Videos." But then I read a very good article from the American Press Institute titled Why We Click on News Stories by Natalie Jomini Stroud, director of the Engaging News Project at the University of Texas at Austin that made me change it.