Under: Meg Hargreaves
When a potential advertiser or sponsor approaches Ryan Vincent, director of media sales, EHS, Simplify Compliance, and says, "I would give you this much money if you can do that," like a good improv performer—which I'm sure he is—Vincent answers, "'We can do that.' I'm a big yes man," he said.
"I looked at the company and realized that strategy at the end of the day is simply resource allocation. That's my job. So I need to resource the appropriate level towards technology differently than we have been."
—Thomas president and CEO Tony Uphoff
Another successful Business Information & Media Summit (BIMS) concluded yesterday with an incredible keynote from Uphoff—Thomas has completely transitioned from being a legacy print/directory company to a data platform company—and more insightful and solution-oriented sessions.
I'll be writing about more BIMS sessions in the coming weeks but meanwhile here are some highlights from the conference to give you a taste.
Make your content valuable and affordable. "If [one of your customers] doesn't want to buy your content because he says it's too expensive for him, then maybe you need to do some soul searching in your content," Grey Montgomery, preside ...
Meg Hargreaves of FiscalNote began Day 2 of the Business Information & Media Summit (BIMS) in Fort Lauderdale yesterday by saying that we should strive not to see a Women in Media panel like the one she was sitting on—meaning that every panel should be an inclusive one without any special tags needed.
We are not there yet, however, so hearing media company executives Hargreaves, Lucretia Lyons of Business Valuation Resources, Christine Shaw of Future and (moderator) Elizabeth Petersen of Simplify Compliance was a pleasure—both for the business strategies they espouse and the highlighting of the issues that still exist. (You can watch the video of this panel here.)
"There's a business, legal and moral imperative for inclusion," said Hargreaves. "Having diversity at our company helps us better understand our customers, who are increasingly diverse and global. [It leads to] access to adjacent mar ...
Connectiv’s Executive Summit (May 3-May 4 in Chicago) will dive into the new B2B media customer experience, featuring perspectives from a cross-section of digital content experts (Joe Territo, recent chief content officer of Penton and David Longobardi, chief content officer and executive vice president at Source Media), executives (Meg Hargraves, COO and senior vice president at CQ Roll Call) and events (Dan Hoffend, president of FreemanXP).