Posts Under: Education Week

Global Audience, Discussion Rooms, Polling - The Virtues of Virtual Events

Offer content—video, gamification, polling—and then bring people together around that. Speaking at the ongoing-through-May CES Deconstructed Jesse Serventi, founding partner, Renovus Capital, said (in a virtual discussion) today that we're really just starting to learn how to "have a keen understanding of how to engage an audience virtually. A lot of it is asynchronous. You're on an island. You're going through it by yourself. It's tough to engage. But then it's also synchronous where you might be watching many hours of content. That's tough too. The companies doing the best job are bringing in both. They might be starting off with prerecorded asynchronous content, watching video, doing a multiple choice quiz, and then coming together to do a group exercise around that and developing relationships—reaching you through multiple modalities. That's just a great way to engage the customer or get customers hooked in an even better way than live in-person training ...

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More Keys to Holding a Successful Virtual Event

I tuned into a live online concert a couple Saturdays ago on Facebook Live, and the flute and guitar duo dazzled. But the other exciting aspect was watching—and participating in—the comments section on the right side. Although I wasn't directly communicating with the people, it kind of felt that way when I responded to the music or played off of one of their comments.   When it ended, the flute player reached out to me—I was one of the organizers—and responded to a nice comment I made. And I reached out to a couple commenters that I hadn't spoken with in a while.   In an article last week on MarTech Advisor titled We Took Our 500-Person User Conference Virtual in Just 5 Days: Here's What We Learned, Dayana Nevo, VP marketing, WalkMe, wrote about the importance of networking. "You need to create engagement throughout the event to make sure that people stay tuned. This includes finding ways to network on social media."   Su ...

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Virtual Events May Be a Great Answer in These Down-Travel Times

Half the respondents who have attended a virtual event said they would do so again. But only a third of those who have not attended a virtual event indicated an interest in attending one. So there's an education component here. But a virtual event remains an attractive option because it helps offset the biggest stressors of attending events—being away and logistics—especially in these troubled times of people traveling less.   Education Week's Online Summits "are an ideal way for busy educators to access timely information about a range of critical issues in K-12 education easily by using their phones or desktops and integrating their learning directly into their usual workflow," wrote Matthew Cibellis, director of programming, live & virtual events, for Education Week, in his 2019 SIPAward-winning entry. "This cross-departmental partnership led by the editorial team's deep, rich content in a multitude of K-12 areas provides learners ...

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Education Week's Videos Lead to Important Action on Vaping and a SIPAward

A couple weeks ago, an article in The Washington Post reminded readers that "Thirty years ago this fall, the savings and loan crisis penetrated America's living rooms." And that "The Keating Five story was actually broken by the National Thrift News, a small mortgage industry newspaper, not one of the major national newspapers such as The Washington Post, the New York Times or the Wall Street Journal."   I bring this up because the winning 2019 SIPAward entry for Best Video Product came from Editorial Projects in Education (Education Week) and, while not breaking any major news, it did have an impact in a change that might save lives—on Thursday, vaping maker Juul halting sales of mint-flavored e-cigarettes, its most popular product.   This comes amid expectations that the Trump administration is close to imposing a ban on all flavored e-cigarettes, except for menthol and tobacco, according to the Post. The fact that Education Week played a part in moving ...

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